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All Journal Jurnal Psikologi Tabularasa Persona: Jurnal Psikologi Indonesia FENOMENA INTEGRITAS : Jurnal Pengabdian Indonesian Psychological Research
Diah Sofiah
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Persona: Jurnal Psikologi Indonesia

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Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri Wijaya, Resti Athhardi; Djalali, M. As’ad; Sofiah, Diah
Persona:Jurnal Psikologi Indonesia Vol 4 No 02 (2015)
Publisher : Faculty of Psychology Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/persona.v4i02.553

Abstract

Abstract, The purpose of this study is to determine the relationship between the intention topurchase counterfeit exclusive branded fashion products with brand minded life style. Variablesused in this study consist of the independent variable is brand minded life style (X). While thedependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y).The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. Theanalysis result state that brand minded life style have not significant relationship with the intentionto purchase counterfeit exclusive branded fashion products.Keywords : Brand Minded Life Style, Intention to purchase
Co-Authors Djalali, M. As’ad Etik Darul Muslikah Farhanindya, Hikmah Husniyah Kurniawan, Gregorius Lidya Sayidatun Nisya Resti Athhardi Wijaya, Resti Athhardi Yanto Prasetyo Yanto Prasetyo