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All Journal Jurnal Bisnis dan Manajemen Jurnal Akuntansi dan Perpajakan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Samudra Ekonomi dan Bisnis
Christina Sri Ratnaningsih
Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention Francisca Triyana Resti Prastiwi; Christina Sri Ratnaningsih; Irany Windhyastiti; Umu Khouroh
Jurnal Bisnis dan Manajemen Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.189 KB) | DOI: 10.26905/jbm.v7i1.4222

Abstract

This research aims to find out how the influence of cultural trends, brand ambassadors and prices on the purchase intention of Korean instant noodles. The population in this study is Twitter users, members of Korean Pop fans who idolize the ambassador brand from the Korean band "Super Junior" who consume instant noodles. The number of samples taken in this study used the Lemeshow formula as much 100 respondents. The sampling technique uses non-probability techniques, namely incidental sampling techniques. The analytical tool used in this study is Multiple Regression Analysis. The results show that: 1) the culture trend of Korean Wave variable does not have a significant effect on purchase intention, 2) the brand ambassador variable  has a significant effect on purchase intention, and 3) the price variable has a significant effect on purchase intention
OPTIMALISASI PELAKSANAAN PROGRAM JAMINAN KESEHATAN NASIONAL MELALUI PENINGKATAN DAN PENGUATAN LAYANAN FASILITAS KESEHATAN PRIMER DENGAN PENDEKATAN GATE KEEPER IN MANAGED CARE DALAM RANGKA PENCAPAIAN UNIVERSAL HEALTH COVERAGE DI KOTA MALANG Eko Aristanto; Christina Sri Ratnaningsih; Krisnawuri Handayani
Jurnal Manajemen dan Kewirausahaan Vol 4, No 1 (2016): June 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i1.493

Abstract

As the site ofthe firstlevel ofhealth care,Puskesmashasarolethat is essential forthe success ofJKNinIndonesia.Therefore,the success of JKN largely determined byPuskesmas, in particulartowards healinga patientthat can coveredinPuskesmas, whichdo not need togeta referenceto thehospital (Rumah Sakit). The main purpose ofthis studyis : the first,identify the availability ofmedicaland non-medical personnelatthe primarylevelhealth facility, identifythe characteristics ofthenationalhealthcareservicesatthe primarylevelhealth facility, identifythe conditions oftheexistance health service of facilities and infrastructureatthe primarylevelhealth facilities.Second,identify procedure anddeliverysystem capital funding onthe primarylevelhealth facility,identify theconstraints andbarriers tohealth servicesatthe primarylevelhealth facility,identify themembershipof nationalhealth coverage, identifyrelatedcommunityperceptions ofhealth servicesatthe primarylevelhealth facility,based onthesetwo steps, thenstrategizeimplementation ofoptimization ofnational healthAssurance Programthrough theenhancement andstrengthen ofprimary healthfacilitiesserviceswith theapproach of theGateKeeperinManaged Carein the framework ofthe attainment ofUniversalHealth Coveragein Malang City. The design of this research is the combination of various research methods which include descriptif research, policy research and action research.Based on the research results, there are still some obstacles and constraints of Puskesmas as the first level health facilities : a) aspects of the service , b) aspects of human resources, c) aspects of management, d) aspects of facilities and infrastructure.
Dinamika Kebijakan Program Kredit Usaha Rakyat (KUR) di Indonesia Eko Aristanto; Umu Khouroh; Christina Sri Ratnaningsih
Jurnal Manajemen dan Kewirausahaan Vol 8, No 1 (2020): June 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i1.4247

Abstract

This study aims to: 1) analyze the development of regulations, governance and the Kredit Usaha Rakyat scheme; 2) analyzes interest subsidy policies in the Kredit Usaha Rakyat Program; and 3) analyze the development and performance of the distribution of the Kredit Usaha Rakyat Program. This type of research used associative descriptive research with research indicators are regulations, interest rates, realization and debtors on the distribution of the Kredit Usaha Rakyat Program. The research period is conducted from 2008 to 2019 with observations on banks channeling Kredit Usaha Rakyat Program. The results of the study explained that during the period 2008 to 2019 there were 37 regulations governing the governance of the Kredit Usaha Rakyat Program, there was a change in management from a credit guarantee scheme to an interest subsidy scheme that had an impact on reducing interest rates, increasing the realization of the distribution and debtors of the Kredit Usaha Rakyat.https://doi.org/10.26905/jmdk.v8i1.4247
Kapabilitas Dinamik dan Keunggulan Bersaing: Dinamisme Lingkungan Moderator ataukah Driver? Umu Khouroh; Irany Windhyastiti; Christina Sri Ratnaningsih
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2322

Abstract

The aim of this study is to investigate the role of environmental dynamism in relation to dynamic capabilities and competitive advantage. This study uses a quantitative approach and type of explanatory research. The survey was conducted at 130 MSMEs in Malang Raya. Hypothesis testing using SEM-PLS. The findings of the study prove that environmental dynamism is a driver for dynamic capability, while providing evidence that environmental dynamism acts as a negative moderator for achieving competitive advantage. Another finding is that dynamic capabilities have a major effect on competitive advantage while simultaneously acting as fully mediating environmental dynamism with competitive advantage. The implication is important for MSMEs to develop dynamic capabilities in order to deal with environmental dynamism so that MSMEs can increase competitive advantage because if they do not develop dynamic capabilities, environmental dynamism will reduce MSME's competitive advantage.
Implementasi Social-Bricolage Entrepreneurship dan Digital Marketing sebagai Strategi Resiliensi Pelaku Program Pekarangan Pangan Lestari Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi; Irany Windhyastiti
Jurnal Bisnis dan Manajemen Vol 9, No 2 (2022): Jurnal Bisnis dan Manajemen Volume 9 Nomor 2 Tahun 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v9i2.8722

Abstract

This study aims to examine the effect of P2L program (social-bricolage entrepreneurship) on P2L business performance and to examine the role of digital marketing as mediating effect of social-bricolage entrepreneurship on P2L business performance. This research is explanatory research with a quantitative approach. The sample in this study is the manager/member of the P2L program group in Malang Regency and collected as many as 62 respondents from 30 P2L groups. Data analysis used the SEM-PL. The research findings show that social-bricolage entrepreneurship does not have a significant effect on the business performance of P2L group managers/members, but has a major impact on the use of digital marketing strategies so as to improve performance. This finding means that digital marketing has a full mediation role in the relationship between social-bricolage entrepreneurship and P2L business performance. In addition to explaining this relationship, this research also shows the need to frame the role of digital marketing within this framework, so that it can provide maximum benefits. Given this important role, managers/members of the P2L group should make maximum use of the existing digital platforms, both freely available and with support from relevant stakeholders.
The Effect of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on Firm Value with Profitability as an Intervening Variable in Banking Companies Dea Mutiara Otoxsusilo; Christina Sri Ratnaningsih; Irany Windhyastiti; Umu Khouroh
Jurnal Akuntansi dan Perpajakan Vol 9, No 2 (2023): September 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/ap.v9i2.10801

Abstract

This study aims to test and analyze the effect of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on Firm Value with intervening variable Profitability. The sample used is six (6) banking companies that are included in the First Movers on Sustainable Banking category initiated by the Financial Services Authority (OJK) and the World Wide Fund for Nature (WWF-Indonesia) and meet other predetermined criteria. The analysis method uses the path analysis method. The results of this study indicate that GCG and CSR variables have a significant negative effect on profitability, while the capital structure has a significant positive effect on profitability. Another finding of this study is that GCG and profitability have an insignificant positive effect on firm value, while CSR and capital structure have a significant positive effect on firm value. In addition, this study also found that profitability cannot mediate GCG, CSR, and capital structure on firm value.Capital Structure, Corporate Social Responsibility, Firm Value, Good Corporate Governance, Profitability
Optimalisasi Peran Stakeholder dalam Mendukung Strategi Digital Marketing dan Meningkatkan Daya Saing Pelaku Program Pekarangan Pangan Lestari (P2L) Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11333

Abstract

This research was conducted to investigate the influence of digital marketing strategy on the competitiveness of P2L businesses, examine the mediating role of digital marketing performance in the relationship between digital marketing strategy and the competitiveness of P2L businesses and examine the role of Stakeholders in moderating the influence of digital marketing strategies on the competitiveness of P2L businesses. This research uses a quantitative approach with a type of explanation. The research sample consisted of managers/members of the P2L program group in Malang Regency. Data was collected through a survey method by sending questionnaires online to members of the P2L group and 62 respondents from 30 P2L groups participated in this research. Data analysis used the SEM-PLS method using the SmarPLS4 program. Research findings show that digital marketing strategy has a big impact on business competitiveness, but digital marketing performance does not mediate the relationship between digital marketing strategy and competitiveness. Other findings show that the involvement of higher education and government Stakeholders has a big impact and strengthens the implementation of digital marketing strategies in increasing competitiveness. In the context of this big role, P2L group managers/members should maximize digital platforms and need to increase Stakeholder involvement to strengthen competitiveness
Co-Authors Aristanto, Eko Bayu Rahayudi Dea Mutiara Otoxsusilo Francisca Triyana Resti Prastiwi Irany Windhyastiti Krisnawuri Handayani Umu Khouroh