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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen
Achmad Helmy Djawahir
Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Decision Sciences, Operations Research & Management Social Sciences

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Orientasi Kewirausahaan dalam Meningkatkan Kinerja Bisnis Nandha Narendra Muvano; Achmad Helmy Djawahir; Rofiaty Rofiaty
Jurnal Bisnis dan Manajemen Vol 5, No 1 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 1 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.887 KB) | DOI: 10.26905/jbm.v5i1.2314

Abstract

The purpose of this research is to know and describe the process of the orientation component of entrepreneurship (Passion, Risk Taking, proactive, innovative) in improving business performance by Siti Hajnia as Owner of Saboten Shokudo as an individual culinary business owner in Malang. The research method used in this research is qualitative research method of phenomenology. Data analysis technique used in this research is with interactive model. The results showed that the role of Orientation Entrepreneurship in improving business performance in accordance between the theory with the circumstances that occur in the field that includes a passion and Risk-taking DOI : https://doi.org/10.26905/jbm.v5i1.2314
Gaya Hidup dan Fenomena Perilaku Konsumen pada Warung Kopi di Malang Marthin Pangihutan Ompusunggu; Achmad Helmy Djawahir
Jurnal Aplikasi Manajemen Vol 12, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.058 KB)

Abstract

Abstract: The purpose of this research is to understands and know the description of lifestyle and consumer behaviour phenomenom in a coffeeshops Malang. The consumer behaviour phenomenom is always doing a activites in coffeeshop such as discussion, interaction, and even meeting. Consumers are able to feel relaxed in a coffeeshop atmosphere because they not restricted by a regulations or rules. Activites in a coffeeshop is a reflection of the needs that important to consumers, because encouragement of lifestyle. Type of this research is a qualitative research based on phenomenology, which takes informant from consumer and entrepreneur coffeeshop. The number of informant on this research are 7 informant. Interview, observation, and documentation as an instrument for primary data collection. Method of data collection methodes using interview is done, then the data analysis through manual qualitative analysis is the primary tool analysis on this research.Keywords: consumer behaviours, lifestyle, coffeeshop in Malang.
Co-Authors Marthin Pangihutan Ompusunggu Muvano, Nandha Narendra Rofiaty, Rofiaty