Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen
Achmad Helmy Djawahir
Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JAM : Jurnal Aplikasi Manajemen

 1 
Gaya Hidup dan Fenomena Perilaku Konsumen pada Warung Kopi di Malang Marthin Pangihutan Ompusunggu; Achmad Helmy Djawahir
Jurnal Aplikasi Manajemen Vol 12, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.058 KB)

Abstract

Abstract: The purpose of this research is to understands and know the description of lifestyle and consumer behaviour phenomenom in a coffeeshops Malang. The consumer behaviour phenomenom is always doing a activites in coffeeshop such as discussion, interaction, and even meeting. Consumers are able to feel relaxed in a coffeeshop atmosphere because they not restricted by a regulations or rules. Activites in a coffeeshop is a reflection of the needs that important to consumers, because encouragement of lifestyle. Type of this research is a qualitative research based on phenomenology, which takes informant from consumer and entrepreneur coffeeshop. The number of informant on this research are 7 informant. Interview, observation, and documentation as an instrument for primary data collection. Method of data collection methodes using interview is done, then the data analysis through manual qualitative analysis is the primary tool analysis on this research.Keywords: consumer behaviours, lifestyle, coffeeshop in Malang.
Co-Authors Marthin Pangihutan Ompusunggu Muvano, Nandha Narendra Rofiaty, Rofiaty