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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Keuangan dan Bisnis Jurnal Bisnis Terapan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Lingga Yuliana
Universitas Paramadina
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analysis of Brand Credibility and Brand Reputation on Brand Performance Rara Zulia Saputri; Muhammad Farrel Risyawal Putra; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leveraging the iPhone brand as a case study, the purpose of this research is to examine the impact of brand credibility and reputation on brand performance. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby the participants were selected based on their knowledge of and experience with purchasing iPhone brand products within the purchase range of March 2023 - March 2024. In all, 104 people took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are utilized in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings demonstrate how brand credibility affects brand performance. Then, brand performance is influenced by brand reputation. The author's managerial inference is that buyers often second-guess their decision to purchase a product at a high cost. Because people, especially in Indonesia, continue to cite the rule of demand, which states that buyers would purchase a comparable good at a lower cost if the price of one product is higher than another. Secondly, the straightforwardness of finding iPhone products in stores should not be taken into account when making a direct purchase. Customers will take selling price and features into perspective.
Langkah Unggul Ke Arah Digital: Studi Kasus Kantin Kalibata Sebagai Pelatihan UMKM di Era Digital Wahdi Fauzan Nugroho; Lingga Yuliana; Rendi Alfian; Didin Hikmah Perkasa
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1060

Abstract

The primary objective of training is allowing MSMEs to gain advantages from technology through providing businesses access to QR code viewers for electronic payment transactions. Personal guidance is provided in the Kalibata Canteen. The training program has been set for April 21, 2024, Sunday. MSMEs whose have not yet utilized digital payment media are the target audience for this training program. a review of what was discovered and the discussion before it, MSMEs who view technology as an instrument of expediting transactions need this training. MSMEs ought to comprehend the significance that digitization is to prospering in a disruptive society and ensuring business sustainability in the face of increased rivalry. Offering a supplementary payment option, such as scanning QRIS, is one way MSMEs utilize technology. Through implementation of technology, MSMEs may lead the way. In order encouraging MSMEs to be more widely accepted and for consumers to prefer shopping at MSMEs, both of these factors are improving.
Brand Reputation on Brand Performance in Surplus Indonesia Lingga Yuliana; Nurliya Apriyana; Didin Hikmah Perkasa; Sully Sia Waty; Masnia Masnia; Aldiwa Pratama; Nadiya Tristi Maria
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.21284

Abstract

The research presented here uses the Indonesian Surplus case study to examine how brand reputation affects brand performance. The study employed a quantitative descriptive methodology with one hundred respondents—a proportion of men and women—dispersed around Jakarta. Using the Surplus Indonesia application, respondents who have bought goods from partners throughout the research period of July to December 2023 are the target audience for purposive sampling. Partial Least Square is used in the data analysis approach (PLS). Smart PLS version 4 was the data analysis tool that was implemented. Questionnaires in the form of Google Forms were distributed to respondents using a Likert scale with a range of one to five. The study's findings demonstrate that brand reputation significantly and positively affects brand performance. The research's management conclusion is that Surplus Indonesia's existence can function as a platform to assist small, medium, and large enterprises in the economy in managing food that is fit for human consumption.
MEMPREDIKASI TURNOVER INTENTION: PERAN GAYA KEPEMIMPINAN, KEPUASAN KERJA DAN KOMPENSASI Livani Yanuari; Didin Hikmah Perkasa; Magito Magito; Lingga Yuliana; Aditya Rian Ramadhan
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) [IN PRESS]
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.644

Abstract

This study aims to analyze and predict turnover intention, leadership style role, job satisfaction and employee compensation of manufacturing companies in Bekasi, West Java. This study uses primary data obtained through questionnaires that have been distributed directly through google forms to manufacturing employees. The population in this study is 344 manufacturing employees. Where the sample was taken using the slovin formula using the probability sampling method as many as 185 people. The data that has been obtained are processed with PLS-SEM to test the outer model, inner model and hypothesis test. The first stage is to compile a questionnaire with the basis of the dimensions and indicators of each variable studied. The second stage conducts testing for all research variables. The findings of this study show that leadership style has no influence on turnover intention, while job satisfaction and compensation have a negative influence on turnover intention
KINERJA KARYAWAN: PERAN MOTIVASI KERJA, KEPUASAN KERJA DAN FLEKSIBILITAS KERJA : STUDI KASUS DRIVER GRAB DI JAKARTA TIMUR Megawati Sihite; Didin Hikmah Perkasa; Magito Magito; Lingga Yuliana; Agung Surya Dwianto
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) [IN PRESS]
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.655

Abstract

This study aims to analyze the effect of work motivation, job satisfaction and work flexibility on the performance of grab drivers in East Jakarta. This research is descriptive quantitative. The population used in this study were 100 Grab drivers in Cilangkap, East Jakarta. Sampling of 100 people using saturated samples. Data collection tools using questionnaires that have been tested for validity and reliability are distributed via google form. Data analysis was carried out using SEM PLS(Partial Least Square) through testing the outer model, inner model and hypothesis testing. The initial stage determines the indicators of each variable. The next stage tests the validity and reliability of each indicator. The results of his research prove that work motivation, job satisfaction, and work flexibility affect performance. The adjusted R square value shows that 75.7% of driver performance is influenced by the independent variables, namely Work Motivation, Job Satisfaction and Work Flexibility
STRATEGI PELATIHAN KERJA DALAM MENDUKUNG LULUSAN YANG SIAP KERJA Didin Hikmah Perkasa; Nur Vitriani; Lingga Yuliana; Ahmad Azmy
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1053

Abstract

This article aims to discuss how to design a career strategy in the Company through job training for students who have just graduated at SMKN 16 Jakarta. Vocational students are included in the category of teenagers who in fact do not have good career maturity. Meanwhile, education in SMK is directed at the development of company/industry-based education, so efforts need to be made to improve, Improvement efforts are not enough only to be carried out by vocational teachers but also require other teachers including BK teachers. One of the things that can be done is job training and competency improvement by attending various job trainings and having competency certificates by related institutions. In addition, to support graduates who absorb work, the school must also prepare strategies so that graduates can be accepted for work by holding job fairs, education and entrepreneurship which are routinely carried out every year. Service strategies that can be provided include basic services in the form of career information media, then also need assessment of students' interest talents, consulting services and individual counseling services. Thus, it is expected that students can increase career maturity, both in identifying potential, analyzing career opportunities, and even in deciding the right career choice
Co-Authors Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Aldiwa Pratama Alisia Putri Bestari Alvino Saka Saksono Ananda Rizkyllah Andri Mat Raharjo Antonius WS Arie Mulyati Bambang Purwoko Dea Elvira Derriawan Derriawan Didin Hikmah Perkasa Fany Safriyanti Gray Nindyan Pradipta Mitya Utoyo Handika Arif Setiawan Ida Trigani Iin Mayasari Iin Mayasari Iin Mayasari Israel Eko Bima Sutopo Janni Beatrix Mandowally Janni Beatrix Mandowally Kholis Azmi Mustofa Kurnia Dwi Saputri Livani Yanuari Lutfi Alhazami Magito Magito Masnia, Masnia Maya Firdiana Megawati Sihite Meilan Mustikasari Muhammad Adam Fadillah Muhammad Farrel Risyawal Putra Nadiya Tristi Maria Naomi Saptorinie Nike Larasati Nisrina Alya Fatharani Nur Vitriani Nurliya Apriyana Pera Wati Purwoko, Bambang Rara Zulia Saputri Ray Fauzan Ray Fauzan Rendi Alfian Rezki Hamdani Sam Oudom Serick Sarah Rusfianti Sasmiatin Irawan Selli Prisilia Putri Seri Marianti Silvia Justiana Sri Harnanih Suci Ramadhani Sully Sia Waty Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wulan Aditya Putri Yuliani Sherlyta Zacky Aditiaga