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INTENTION TO DONATE KIDNEY IN INDONESIA: THE ROLE OF FINANCIAL INCENTIVE, PERCEIVED RISK, AND ALTRUISM Elsa Adelia Nurrachma; Budhi Haryanto; Nurmadi Harsa Sumarta
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.741 KB) | DOI: 10.22441/mix.2018.v8i3.002

Abstract

This study aims to explore individual motivations to donate kidney in the context of humanity-oriented marketing. It was aimed to understand the influences of financial incentive and perceived risk in the decision of donating kidney. This study tried to specify the kidney donors into altruistic and unrelated kidney donor type, where previous study tends to generalize the behavior of all kidney sources. This study also tries to test the moderating role of altruism, because kidney donation is an act that’s driven by humanity values. Using non-probability sampling, survey method with online questionnaires, the samples consist of 101 out of 125 obtained data from 545 contacted potential donors in Kidney Donor Indonesia Facebook community. To analyze the data, this study use Structural Equation Modeling with Smart Partial Least Square (PLS) 3 Software. The result indicates that altruism moderates the behavior of kidney donors because the consideration of kidney donor’s in high and low altruism group found to have differences. Health authorities and related institutions that runs the kidney donation program can use the presented findings to create a better strategy in promoting kidney donation and increasing the awareness of potential market in Indonesia. Further, to understood the perception and consideration of kidney donor in donating their organ
Hubungan antara Kepribadian, Gaya Hidup dan Niat Meninggalkan Prostitusi di Indonesia Dwi Hartjarja; Budhi Haryanto; Bambang Sarosa; Edi Cahyono; Budi Setyanta
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 2 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2020.27.2.3455

Abstract

Penelitian ini bertujuan untuk menjelaskan hubungan antara kepribadian, gaya hidup, dan niat meninggalkan prostitusi. Penelitian ini menganalisis hubungan antara kepribadian, gaya hidup, dan niat meninggalkan prostitusi, karena hubungan tersebut belum terjelaskan dalam penelitian sebelumnya. Pengumpulan data dilakukan dengan metode survei menggunakan kuesioner. Sampel penelitian sebanyak 103 responden, dan analisis data menggunakan Canonical Correlation. Hasil penelitian menunjukkan bahwa kepribadian dan gaya hidup memiliki hubungan yang relatif kuat pada niat meniggalkan prostitusi.
INTERNAL MARKETING MIX PADA KINERJA TENAGA KEPENDIDIKAN UNIVERSITAS SEBELAS MARET Desi Sanggar Pratiwi; Budhi Haryanto
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 1 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v4i1.21890

Abstract

This study examines the influence of Internal Marketing Mix that includes Top Management Support Mix, Bussines Support Mix and Cross Coordination on employee performance. The sample of this research is about 200 education staff of Sebelas Maret University. This research uses analysis method in the form of Path Analysis with SPSS analysis tool 22. The result of research analysis shows that Top Management Support Mix, Bussines Support Mix influence to the performance of education personnel. While Cross Functional Coordination as a component of Internal Marketing Mix does not affect the performance of educational personnel. This research provides advice to university leaders to improve top management support and support on the service process so that the performance of education personnel. As well as suggestions for future similar research to expand the scope of the research to be not limited only to educational personnel in one university.
PENGARUH TIGA DIMENSI INTANGIBILITY PADA PERCEIVED RISK (STUDI TERHADAP PENGGUNAAN INTERNET) Budhi Haryanto; Hardiyanto ,
Media Riset Bisnis & Manajemen Vol. 9 No. 2 (2009): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.558 KB) | DOI: 10.25105/mrbm.v9i2.1079

Abstract

This study examines the influence of the three dimension of intangibility : physical, mental, and general intangibility) on perceived risk. In the model, the influences of these variables were moderated by knowledge and involvement.Survey was conducted to collect the data. Sample consists of 170 undergraduate students in business management who was taken by simple random sampling technique. Structural Equation Model (SEM) was used to explain the relations among of these observed variables.The results indicate that the perceived risk was influenced by mental intangibility and generality, moreover knowledge and involvement are variables that were found to moderate the influences of these variables. Implications for further research are also discussed. Keywords: Intangibility, Perceived risk, Knowledge, Involvement
Hubungan antara Kepribadian, Gaya Hidup dan Niat Meninggalkan Prostitusi di Indonesia Dwi Hartjarja; Budhi Haryanto; Bambang Sarosa; Edi Cahyono; Budi Setyanta
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 2 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2020.27.2.3455

Abstract

Penelitian ini bertujuan untuk menjelaskan hubungan antara kepribadian, gaya hidup, dan niat meninggalkan prostitusi. Penelitian ini menganalisis hubungan antara kepribadian, gaya hidup, dan niat meninggalkan prostitusi, karena hubungan tersebut belum terjelaskan dalam penelitian sebelumnya. Pengumpulan data dilakukan dengan metode survei menggunakan kuesioner. Sampel penelitian sebanyak 103 responden, dan analisis data menggunakan Canonical Correlation. Hasil penelitian menunjukkan bahwa kepribadian dan gaya hidup memiliki hubungan yang relatif kuat pada niat meniggalkan prostitusi.