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All Journal Jurnal Akuntansi dan Pajak
Dewangga Dwi Kharislam
ITB AAS INDONESIA
Economics, Econometrics & Finance Social Sciences

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Pengaruh Pelayanan, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian. (Studi Kasus Pada Indomaret Ruko Garuda Mas) Dewangga Dwi Kharislam; Yuwita Ariessa Pravasanti; Suhesti Ningsih
Jurnal Akuntansi dan Pajak Vol 22, No 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v22i2.2877

Abstract

The purpose of this the research is to know the influence of service, product quality, and location on purchasing decisions at Indomaret Ruko Garuda Mas. This study uses three independent variables namely service, product quality and location with the dependent variable is purchasing decisions. The data in this study were collected through distributing questionnaires to 100 people who had visited Indomaret Ruko Garuda Mas as research samples. The sampling technique used is purposive sampling. The data analysis method used is quantitative analysis, namely validity and reliability tests, multiple linear regression analysis, F test, t test and the coefficient of determination. The results of this study indicate that the service, product quality, and location variables simultaneously influence purchasing decisions, this is evidenced by the significance value of the f test, which is 0.000
Co-Authors Ningsih, Suhesti Yuwita Ariessa Pravasanti