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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research
Samsul Arifin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran Pada Sentra Industri Kue dan Roti di Desa Bugo Samsul Arifin
Jurnal Ilmiah Ekonomi Islam Vol 7, No 2 (2021): JIEI : Vol. 7, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.923 KB) | DOI: 10.29040/jiei.v7i2.2550

Abstract

This study aims to test empirically the effect of the independent variables of market orientation, learning orientation, and entrepreneurial orientation on the dependent variable of marketing performance in the cake and bakery industry centers, Bugo Village, Welahan District, Jepara Regency. This type of research used in this research is quantitative. The type of data in this research is primary data. The population of this research is the cake and bakery industrial centers in Bugo Village, Welahan District, Jepara yang Regency, totaling 96 people. The sampling technique uses probability sampling using the Slovin calculation formula. Hypothesis testing was carried out by distributing questionnaires to as many as 96 business owners of the cake and bread industry centers in Bugo Village, Welahan District, Jepara Regency. By using the multiple regression analysis methods, it can be concluded that partially market orientation, learning orientation, and entrepreneurial orientation have a positive and significant effect on the marketing performance of the cake and bakery industry centers in Bugo Village, Welahan District, Jepara Regency. Meanwhile, simultaneously it is concluded that the variables of market orientation, learning orientation, and orientation together have an influence on the dependent variable of marketing performance.
PENINGKATAN KUALITAS PRODUKSI DAN ADMINISTRASI UMKM ARANG KAYU JEPARA Samsul Arifin; Silviana Pebruary; Eko Nur Fuad
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 1 No. 2 (2017): Jurnal Panrita Abdi - Oktober 2017
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.329 KB) | DOI: 10.20956/pa.v1i2.2584

Abstract

Program pengabdian Ipteks Bagi Produk Ekspor (IbPE) bekerjasama dengan mitra UMKM yang memproduksi arang kayu. Secara garis besar proses pembuatannya adalah kayu dibakar kemudian di oven setelah itu dipacking. Alat produksi yang digunakan masih menggunakan tungku di dalam tanah.Sehingga arang yang di hasilkan belum maksimal karena bercampur dengan tanah dan ukuran arang yang dihasilkan ada yang tidak memenuhi standar ekspor. Dari manajemen kedua UMKM itu sendiri belum memiliki sistem administrasi maupun orang yang bekerja sebagai administrasi perusahaan dan belum memilliki standar operasional prosedur dalam setiap tahapan kegiatan atau operasional dalam memproduksi arang kayu. Oleh karena itu ditawarkan solusi sebagai berikut: a) pengadaan tungku; b)pelatihan dan pendampingan sistem administrasi yang sistematik; c) penyusunan SOP; d) pengadaan alat arang briket. Solusi yang ditawarkan program ini baru terlaksana dalam tahap pengadaan tungku pembakaran arang kayu di masing-masing mitra serta penyusunan sistem administrasi. Dalam tahap selanjutnya akan diadakan pelatihan penggunaan tungku serta penyerahan tungku kepada masing-masing mitra, pelatihan penyusunan sistem administrasi. Kemudian dilakukan pendampingan dan monitoring dalam penggunaan tungku pembakaran maupun penggunaan sistem administrasi masing-masing mitra.
ENTREPRENEURIAL ORIENTATION, ROLE OF THE GOVERNMENT, AND PARTNERSHIP ON MARKETING PERFORMANCE OF FURNITURE EXPORT SMES: A STUDY ON FURNITURE EXPORT COMPANIES IN JEPARA Samsul Arifin; Nurul Komaryatin
Journal of Management and Entrepreneurship Research Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.6.01.1-3

Abstract

Objective: The study is to analyze the role of the government, entrepreneurial orientation and partnership on marketing performance in the Jepara furniture industry. The objects of the research are furniture export companies in Jepara. Research Design & Methods: The sample was 100 respondents and the sampling technique was the simple random sampling technique. The data analysis uses the PLS technique. Findings: The testing results using PLS illustrates that partnership on marketing performance shows the t value of 0.045974; entrepreneurial orientation on marketing performance shows the t value of 1.747034; while the role of the government on marketing performance shows the t value of 2.985408. The test results were compared using t tables of 1.66023. The results showed that the role of the government had a positive and significant effect on marketing performance seen from t value > t table. Entrepreneurial orientation also had a positive and significant effect on marketing performance obtained from t value > t table. However, the partnership had no significant effect on marketing performance since t value < t table. Implications & Recommendations: This study recommends that companies need to pay attention to entrepreneurial orientation and government policies because these two factors are significant determinants of company marketing performance. Increasing partnerships is also important to develop company progress. Contribution & Value Added: This research adds the theoretical contributions to marketing management. Practically, the results of this research can be utilized by furniture export companies to increase overseas sales.
Pengaruh Halal Green Packaging, Green Halal Product, Halal Green Perceived Value Terhadap Green Purchase Intention Samsul Arifin
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5559

Abstract

The issue of the environment is now a problem that is most often discussed by the wider community. The problem of air pollution, water pollution, and the most phenomenal problem is the waste problem. Based on statistical data, the second rank of domestic waste producer in Indonesia, namely the production of plastic waste of 5.4 million tons per year, companies that implement green marketing is now a business focus for many companies. This study aims to obtain empirical evidence that the Halal Green Packaging, Green Halal Product, Halal Green Perceived Value variables collectively affect green purchase intention on Ades bottled water in Jepara. The results of this study indicate that the Halal Green Packaging variable has a significant effect on Green Purchase Intention (study: Ades bottled water in Jepara) with a significance value of 0.000. that the Halal Green perceived value variable has a significant effect on Green Purchase Intention (study: Ades bottled water in Jepara) with a significance value of 0.009. that the variables Halal Green Packaging, Green Halal Product, Halal Green Perceived Value simultaneously have a positive and significant effect on Green Purchase Intention (study: Ades bottled water in Jepara) with a significance value of 0.000.
TRUST ADVANTAGE IN EXPORT PERFORMANCE OF SMEs FOR FURNITURE EXPORTERS IN JEPARA Samsul Arifin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2442

Abstract

The purpose of this study is to analyze the trust advantage in export performance of SMEs for furniture exporters in Jepara. This study used qualitative approach to analyze the theory, build facts, show the relationship between variables, provide statistical descriptions, estimate and predict the results. In addition, it analyzes trust in partnership and trust in export performance. The population sampling taken are 307 furniture companies in Jepara which are exporters in the international furniture trade market. Structural Equation Model was used to analyze structural relationship between trust variable and latent constructs as indicators. The results show that trust has a role to enhance asymmetric partnership formation in order to create an organizational trust building where the inter-organizational and inter-personal trust interplay is scrutinized. The existence of strong positive relationships between trust–commitment, trust–export performance and commitment–export performancehas implications for export marketing managers and researchers with respect to managing cross-border export–import relationships categorised by trust, commitment and exportperformance. It shows that the intensity of competition, trust, commitment, export performance, by Structural Equation Modeling, identifies that trust influences commitment and export performance positively, and commitment has a positive effect on export performance of SMEs for furniture exporters in Jepara.
PENINGKATAN KAPASITAS PRODUKSI UMKM ARANG KAYU JEPARA Silviana Pebruary; Eko Nur Fuad; Samsul Arifin; Musyafa Musyafa
ABDIMAS UNWAHAS Vol 3, No 2 (2018)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v3i2.2500

Abstract

Jepara merupakan salah satu daerah yang menjadi produsen arang kayu. Program pengabdian kepada masyarakt dengan skema Program Pengembangan Produk Ekspor (PPPE) ini bekerjasama dengan UMKM mitra yang memproduksi arang kayu yaitu Pirates dan Golden Black. Permintaan produk kedua UMKM mitra berasal dari Timur Tengah, Australia dan paling banyak dari Eropa. Namun permintaan dari negara-negara Eropa sering tidak terpenuhi karena berbagai kendala yang dihadapi mitra. Pada tahun pertama kedua mitra sudah diberikan alat produksi yang diharapkan dapat menambah kepasitas produksi berupa pembangunan tungku pembakaran arang. Akan tetapi kedua mitra juga belum bisa memenuhi semua permintaan karena masih adanya kendala dalam aspek produksi yaitu belum dimilikinya alat pengering yang dapat dioperasikan dalam segala cuaca dan memiliki kapasitas yang besar. Oleh karena itu pada tahun kedua program ini memberikan tambahan alat produksi berupa oven untuk proses pengeringan arang setelah melalui tahap pencetakan. Selanjutnya dilihat dari aspek manajemen, kedua UMKM belum memahami dan mengaplikasikan sistem administrasi perpajakan, oleh karena itu tim pengabdi memberikan pelatihan administrasi perpajakan. Diharapkan setelah dilaksanakannya program pengabdian pada tahun kedua ini, UMKM mitra dapat meningkatkan kapasitas produksi sehingga dapat memenuhi permintaan yang ada serta pemilik UMKM sadar akan pajak yang harus dibayarkan oleh setiap wajib pajak yang nantinya sebagai kontribusi dalam menciptakan keadilan dan peningkatan kesejahteraan masyarakat secara merata. Kata Kunci : Arang Kayu, UMKM, Produk Ekspor, Jepara 
PERAN CUSTOMER INVOLVEMENT TERHADAP KINERJA PEMASARAN Samsul Arifin; Ali Ali
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i1.5221

Abstract

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan mebel semakin dinamis. Persaingan dalam industri mebel berlangsung ketat dengan tingkat persaingan cukup tinggi. Berdasarkan kenyataan tersebut sebagai seorang peneliti tertarik untuk meneliti menguji inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement mempunyai pengaruh terhadap kinerja pemasaran, namun peneliti menengarai ada pengaruh tidak langsung antara inovasi pemasaran, orientasi pasar, dan kapabilitas pemasaran melalui customer involvement terhadap kinerja pemasaran. Populasi pada penelitian ini adalah perusahaan mebel yang melakukan ekspor di Kabupaten Jepara yang berjumlah 307 perusahaan. Teknik pemilihan sampel dalam penelitian ini dilakukan dengan teknik probability sampling. Hasil dari penelitian ini menunjukkan bahwa inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran pada perusahaan mebel ekspor di Kabupaten Jepara. Penelitian selanjutnya, bisa dilakukan di semua klaster perusahaan mebel yaitu kluster perusahaan lokal, kluster perusahaan ekspor, dan kluster perusahaan PMA (Penanaman Modal Asing).
MARKETING STRATEGY FOR BATIK PRODUCTS IN THE DIGITAL TECHNOLOGY ERA Samsul Arifin; Jati Jati; Mohamad Rifqy Roosdhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11167

Abstract

Nowadays, technology is developing faster and faster. This is marked by the use of the internet and digital media. Technology and digital media are able to become an important component for business actors, especially in the batik business sector, to market their products online. Online marketing is considered more profitable because it is able to reach a wide range of potential consumers without space and time limitations. Therefore, online marketing is able to make batik entrepreneurs continue to compete and increase their income. The research method used is qualitative analysis with an exploratory step using participatory observation techniques. The results of this study provide a variety of strategies that can be carried out by business actors including using social media, selling products by utilizing Facebook and Google ads for market share, making E-commerce sales, conducting digital marketing, giving a positive impression of product safety, improving product quality and services, as well as maintaining good relations with consumers or establishing customer marketing relationships, targeting loyal customers, and conducting relevant marketing. The results of this research can be used for business actors because of changing conditions and it is hoped that business actors can survive.
Meningkatkan Daya Saing UMKM melalui Pelatihan Mindset Entrepreneur Samsul Arifin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12254

Abstract

Program pengabdian BRIncubator dirancang sebagai upaya untuk memberikan pemahaman yang lebih mendalam kepada 25 UMKM lokal mengenai konsep-konsep kewirausahaan yang mendasar, merespons keterbatasan akses terhadap sumber daya yang umumnya dihadapi oleh para pelaku UMKM, serta membantu mereka dalam mengatasi kesulitan dalam menerapkan strategi-strategi inovatif guna meningkatkan daya saing di pasar. Dalam prosesnya, program ini mengadopsi metode yang terstruktur, yang meliputi serangkaian tahapan mulai dari pelatihan untuk membangun pengetahuan dasar, hingga sesi mentoring 101 yang bersifat lebih personal, serta tahapan evaluasi yang memungkinkan pemantauan terhadap kemajuan yang dicapai. Melalui pendekatan kolaboratif ini, hasil yang teramati menunjukkan peningkatan yang signifikan dalam pemahaman akan prinsip-prinsip dasar kewirausahaan, peningkatan rasa percaya diri dalam mengelola bisnis, serta pengembangan strategi inovatif yang terfokus baik dalam aspek pemasaran maupun operasional bisnis. Diharapkan, dengan adanya penguatan dalam Mindset Entrepreneurini, UMKM lokal akan mampu bersaing secara lebih efektif di tengah persaingan pasar yang semakin kompetitif.
Co-Authors Ali Ali Eko Nur Fu'ad Eko Nur Fuad Jati Jati Mohamad Rifqy Roosdhani Musyafa' Musyafa' Nurul Komaryatin Silviana Pebruary Silviana Pebruary