Article Per Year (5 Year)
p-Index From 2019 - 2024
1.756
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SOSIAL EKONOMI PETERNAKAN Animal Agricultural Journal AGROLAND: The Agricultural Sciences Journal MEDIA BINA ILMIAH JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Litbang Provinsi Jawa Tengah Mediagro
Kustopo Budiraharjo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : AGROLAND: The Agricultural Sciences Journal

 1 
ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG asnita lase; Agus Setiadi; Kustopo Budiraharjo
AGROLAND: The Agricultural Sciences Journal Vol 6, No 1 (2019)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.271 KB)

Abstract

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.
EFFICIENCY OF SHALLOT MARKETING IN WANASARI DISTRICT OF BREBES Astrilia Devita Permataputri; Agus Setiadi; Kustopo Budiraharjo
AGROLAND: The Agricultural Sciences Journal Vol 6, No 2 (2019)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.215 KB)

Abstract

This study aims to analyze the shallot marketing channels, analyze the efficiency of shallot marketing, and the factors affect the efficiency of shallot marketing in Wanasari, Brebes Regency. The study was conducted in December 2018 - January 2019 in Wanasari District, Brebes Regency. The sampling of farmers respondents was carried out by the proportionate stratified random sampling method involved 100 farmers. A snowball sampling technique with 22 traders was done for marketing agency respondents. The data collected, subsequently analyzed descriptively with marketing channel patterns. The marketing efficiency, farmer's share and RPM, and factors affecting marketing efficiency were also examined. This study indicates two marketing pattern channels for shallot seedlings and three patterns for consumption. Efficient marketing channels was only in pattern I. Besides, pattern II, III, and IV were found in less efficient marketing. In contrast, pattern III was an inefficient marketing channel. The multiple linear regression test showed that the coefficient of variable selling price of farmers was negative and had a significant effect on marketing efficiency. Coefficient of the variable consumer purchase price was positive and had a significant effect on marketing efficiency. Also, coefficient of the variable number of institutions involved was negative and had a significant effect on marketing efficiency.
Co-Authors Afif Akbar Permana Agus Setiadi asnita lase Astrilia Devita Permataputri Bagja, Achmad Bambang Mulyatno Setiawan Bambang Suryanto Djoko Sumarjono Edi Prasetyo Edy Prasetyo Edy Prasetyo Galuh Pawitri H Habib Haidar Bimantara Handayani, Migi Jeni Leko Lana Khusnia Shifa Mashita Alfairuz Afza Migie Handayani Mukson Mukson Perdana, Bambang Nurdika Putri Rofaida Azizatul Muniroh Roessali, Wiludjeng Sintiyah Ari Murti Siswanto Imam Santoso Solikhin Solikhin Sunarno Sunarno Tika Sukma Wardani Yuniar Hudayatulloh