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Fak Ekonomi, Universitas Katolik Santo Thomas
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN UNTUK MEMBELI MOBIL TOYOTA AVANZA (STUDI KASUS PADA PT. ASTRA INTERNATIONAL TBK AUTO 2000 MEDAN) Betniar Purba
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.691

Abstract

The purpose of this study was to determine and analyze the most dominant factors influencing consumer behavior to buy Toyota Avanza cars (case study at PT Astra International Tbk Auto 2000 Medan). The benefits of research for the development of science, especially in the field of consumer behavior, as a reference in conducting further research. The number of samples is 100 respondents, the types of data used are primary and secondary data, and the method of collecting data through questionnaires and documentation, the method of data analysis is used factor analysis. From the results of research and discussion obtained the KMO Measure of Sampling Adeguacy (MSA) Figures of 0797 with a significance level of 0,000. Because the KMO value is above 0.50 and is significant at 1 percent, the data are quite feasible for further analysis using factor analysis. Component Matrix shows that the variables analyzed are not clearly included in which factors. After the rotated component matrix is performed, the twenty variables studied are clearly included in factor 1, factor 2, factor 3, factor 4 and factor 5. The dominant factors affecting consumer behavior to buy Toyota avanza in PT Astra International Auto 2000 Medan are car prices, car brands, lifestyle, income levels and experience. The most dominant factor influencing consumer behavior is the price of a car. Suggestions that are recommended should the company target and intensify marketing in the community who work as entrepreneurs. This is based on the work of entrepreneurs who demand high mobility and have strong capital in conducting transactions, especially car purchases. Affordable and rational prices need to be considered by the company. Companies can also make the payment system look lighter by collaborating with finance companies that have a good track record.
FAKTOR FAKTOR YANG MEMPENGARUHI KEBIJAKAN DEVIDEN PADA PERUSAHAAN INDUSTRI BARANG DAN KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Joana L. Saragih; Betniar Purba; Elisabeth Simangunsong
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1194

Abstract

This study aims to find out the extent of influence, profitability, liquidity, company size and leverage on dividend policy on industrial goods and consumption companies listed on the Indonesia Stock Exchange. The population in this study was 59 industrial companies of goods and consumption. Sampling techniques used is purposive sampling in accordance with the criteria that have been determined, so obtained samples 45 companies, with a research period of 3 years so that the total number of 45. The data analysis techniques used are multiple linear regression analysis and hypothesis testing using t test and F test with a significance rate of 5%. Partial test results (t test) show profitability has a positive and significant effect on dividend policy, liquidity has an insignificant positive effect on dividend policy, company size has insignificant positive effect and leverage negatively and significantly affects dividend policy. Simultaneous test results (test F) show that variable profitability, liquidity, company size and leverage together have a positive and significant effect on dividend policy in Goods and Consumption Industry companies listed on the Indonesia Stock Exchange (IDX).
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN UNTUK MEMBELI MOBIL TOYOTA AVANZA (STUDI KASUS PADA PT. ASTRA INTERNATIONAL TBK AUTO 2000 MEDAN) Betniar Purba
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.691

Abstract

The purpose of this study was to determine and analyze the most dominant factors influencing consumer behavior to buy Toyota Avanza cars (case study at PT Astra International Tbk Auto 2000 Medan). The benefits of research for the development of science, especially in the field of consumer behavior, as a reference in conducting further research. The number of samples is 100 respondents, the types of data used are primary and secondary data, and the method of collecting data through questionnaires and documentation, the method of data analysis is used factor analysis. From the results of research and discussion obtained the KMO Measure of Sampling Adeguacy (MSA) Figures of 0797 with a significance level of 0,000. Because the KMO value is above 0.50 and is significant at 1 percent, the data are quite feasible for further analysis using factor analysis. Component Matrix shows that the variables analyzed are not clearly included in which factors. After the rotated component matrix is performed, the twenty variables studied are clearly included in factor 1, factor 2, factor 3, factor 4 and factor 5. The dominant factors affecting consumer behavior to buy Toyota avanza in PT Astra International Auto 2000 Medan are car prices, car brands, lifestyle, income levels and experience. The most dominant factor influencing consumer behavior is the price of a car. Suggestions that are recommended should the company target and intensify marketing in the community who work as entrepreneurs. This is based on the work of entrepreneurs who demand high mobility and have strong capital in conducting transactions, especially car purchases. Affordable and rational prices need to be considered by the company. Companies can also make the payment system look lighter by collaborating with finance companies that have a good track record.
FAKTOR FAKTOR YANG MEMPENGARUHI KEBIJAKAN DEVIDEN PADA PERUSAHAAN INDUSTRI BARANG DAN KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Joana L. Saragih; Betniar Purba; Elisabeth Simangunsong
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1194

Abstract

This study aims to find out the extent of influence, profitability, liquidity, company size and leverage on dividend policy on industrial goods and consumption companies listed on the Indonesia Stock Exchange. The population in this study was 59 industrial companies of goods and consumption. Sampling techniques used is purposive sampling in accordance with the criteria that have been determined, so obtained samples 45 companies, with a research period of 3 years so that the total number of 45. The data analysis techniques used are multiple linear regression analysis and hypothesis testing using t test and F test with a significance rate of 5%. Partial test results (t test) show profitability has a positive and significant effect on dividend policy, liquidity has an insignificant positive effect on dividend policy, company size has insignificant positive effect and leverage negatively and significantly affects dividend policy. Simultaneous test results (test F) show that variable profitability, liquidity, company size and leverage together have a positive and significant effect on dividend policy in Goods and Consumption Industry companies listed on the Indonesia Stock Exchange (IDX).
Co-Authors Elisabeth Simangunsong Joana L. Saragih