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FE, Universitas Katolik Santo Thomas
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PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT BELI MASYARAKAT SEBAGAI KONSUMEN BIG TV PADA KELURAHAN SEI AGUL KECAMATAN MEDAN BARAT Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.493 KB) | DOI: 10.54367/jmb.v16i1.123

Abstract

The rise of information technology today, resulted in viewers want more information forms from abroad in the form of news and entertainment shows. The need for more extensive information, an opportunity for the satellite television station. Satellite TV is not to compete with each other is BIG TV, which is one of the satellite TV channel highest and the lowest in Indonesia, both SD (standard definition) and HD (high definition), while becoming a satellite TV pay-first serving HD channels more lots for its customers. From the description, the problem in this research is formulated as follows: "Is the consumer attitudes and subjective norms significantly influence consumer intentions to buy BIG TV on agul Sei Village West district of Medan." This study aimed to analyze the influence of consumer attitudes, subjective norms influence on consumer intentions to buy BIG TV and to know how consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The benefits of research is to give an overview of consumer attitudes and subjective norms on consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The study population was Sei agul community in the Village West district of Medan. Samples were taken 96 people. The required data were collected using a questionnaire. Data analysis technique used is descriptive method by using the theory of planned behavior. From the discussion concluded that the average value of the consumer attitude variables (Ab) of 2.42. That is, the public / consumer in the village of Sei agul be positive (very strong) against BIG TV. The average value of the variable subjective norm (SN) of 0.32. That is, the public / consumer in the village of Sei agul convinced and got positive motivation (strong enough) of the group preferred to subscribe BIG TV. Behavioral intention equation: BI = 0,8229Ab + 0,1770SN. Behavior public / consumer in the village of Sei agul to subscribe BIG TV is more influenced by consumer attitudes that is equal to 0.8229 (82.29%) compared to the subjective norm, amounting to 0.1770 (17.70%). Advice given to the management of BIG TV is that companies provide more training earnestly to marketers, giving higher incentives so that they are more spirit in introducing and providing services to customers and to the community BIG TV.
PENGARUH KOMITMEN ORGANISASIONAL DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA KARYAWAN PADA PT TELKOM AKSES AREA SUMATERA UTARA PEMATANG SIANTAR Frans Eka Putra Harefa; Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1009

Abstract

The purpose of this study is to determine the influence of organizational commitment and working discipline towards employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Territory. The analytical method that was used is multiple linear regression analysis. The amount of population in this study is 284 employees working PT. Telkom Access Pematang Siantar, North Sumatera Areal . The sampling amount is 166 respondens by using Proportional Random Sampling. The data was collected by using questionnaire, interview, and documentation study. From the result of the research, it is discovered that the coefficient of determination (R Square) is 0,820 or 82%. This means that the variations in employee working performance can be determined by variations in organizational commitment and working discipline by 82%, while the rest 18% is determined by other variables not included in this research, such as motivation, leadership, communication, and training program. The multiple linear regression equation obtained from the data processing result is Y = 4.182 + 0.420 (X1) + 0.615 (X2) + ei, which means that organizational commitment and working discipline are positively affecting the employee performance at PT. Telkom Access Pematang Siantar, North Sumatera Territory. Simultaneously, organizational commitment and working discipline are significantly affecting the employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal. Partial Testing shows that organizational commitment and work discipline are having a positive and significant result on employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal. Meanwhile, working discipline is the most influencing variable towards employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal, with higher regression coefficient value which is 0,615. This suggests the company to give their attention to organizational commitment and work discipline, because both of those variables are positively and significantly affecting employees performance.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH CU CINTA KASIH TIGAPANAH Refi Mariska; Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1184

Abstract

This study aims to determine and explain the effect of the service marketing mix on customer decisions to choose CU Cinta Kasih Tigapanah. The analysis method used is multiple linear regression. The population in this study were customers of CU Cinta Kasih Tigapanah during 2015-2018, totaling 10,500 people. The sampling method uses the desired maximum error. So the number of customers who were sampled was 96 people. Data collection techniques using questionnaires, interviews and documentation study. From the research results, the multiple linear regression equation is obtained as follows: Y = 1,848 + 0.304X1 + 0.091X2 + 0.018X3 + 0.034X4 + 0.354X5 + 0.440X6 + 0.237X7 + e.This means that the process variable (X5) has the greatest influence on customer decisions, where the largest regression coefficient is 0.354. Based on the t test, the product has a positive but not significant effect on customer decisions where the significance value is 0.061> 0.05. Price, location, promotionand physical evidence has a positive but not significant effect on customer decisions. People and process has a positive and significant effect on customer decisions. The results of the F test show that the product, price, location, promotion, people, process, physical evidence have a positive and significant effect on the customer's decision to choose CU Cinta Kasih Tigapanah. The value (R square) is 0.85, meaning that the variations in the customer's decision to choose CU Cinta Kasih Tigapanah can be explained by the product, price, location, promotion, people, process, and physical evidence of 85.4%, and the remaining 14.6% can explained by other variables not included in this study such as service quality and marketing strategy.
PENGARUH GAYA KEPEMIMPINAN, PENGEMBANGAN KARIR DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT.PERKASA INTERNUSA MANDIRI MEDAN Fransiska Sembiring; Darna Sitanggang
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1729

Abstract

This study aims to determine the effect of leadership style, career development and job satisfaction on employee performance at PT. Perkasa Internusa Mandiri Medan. Data was collected by distributing questionnaires to 67 respondents. From the results of the study obtained multiple regression equations as follows: Y = 2,919+ 0,322X1 + 0,396X2+ 0,445X3 + . All regression coefficients are positive, meaning that all independent variables, namely leadership style, career development and job satisfaction, have a positive effect on the dependent variable, namely employee performance. Of the three independent variables, job satisfaction has a greater influence on employee performance because it has the largest regression coefficient of 0.445. Based on partial hypothesis testing, leadership style, career development and job satisfaction have a significant effect on employee performance where the significance value of each variable is smaller than alpha (0.05). Based on simultaneous hypothesis testing, the three independent variables, namely leadership style, career development and job satisfaction have a significant effect on the dependent variable, namely employee performance. This can be seen from the significance value of 0.000 < alpha (0.05). The coefficient of determination (R Square) of 0.766 means that employee performance can be explained by leadership style, career development and job satisfaction of 76.6% while the remaining 23.4% is explained by other variables not explained in this study such as motivation, communication and competence. From the results of research and discussion, PT. Perkasa Internusa Mandiri Medan should develop and maintain indicators of leadership style, career development and job satisfaction on employee performance at PT. Perkasa Internusa Mandiri Medan.
PENGARUH KARAKTERISTIK PEKERJAAN DAN DIMENSI OCB (ORGANIZATIONALCITIZENSHIP BEHAVIOR) TERHADAP KINERJA KARYAWAN PADA PT. BINA MEDIA PERINTIS MEDAN Sarimonang Sihombing; Darna Sitanggang
Jurnal Riset Akuntansi & Keuangan Vol 4 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.881 KB) | DOI: 10.54367/jrak.v4i1.454

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh karakteristik pekerjaan dan OCB (Organizational Citizenship Behavior) terhadap kinerja karyawan pada PT. Bina Media Perintis Medan. Populasi penelitian sebanyak 62 orang yang terdiri dari bagian penerbitan, percetakan dan bagian pemasaran. Metode penarikan sampel dengan menggunakan sensus, dimana semua populasi menjadi sampel.Teknik analisis data yang digunakan adalah regresi linierberganda. Hasil pengujian hipotesa secara parsial adalah bahwa karakteristik pekerjaan dan Organizational Citizenship Behavior berpengaruh signifikan terhadap kinerja karyawan pada PT. Bina Media Perintis Medan. Hal ini dapat dilihat dari out-put SPSS, dimana nilai signifikansi karakteristik pekerjaan dan OCB adalah 0,000 < 0,05 (α). Hasil pengujian hipotesa secara simultan menunjukkan bahwa karakteristik pekerjaan dan Organizational Citizenship Behavior berpengaruh signifikan terhadap kinerja karyawan pada PT. Bina Media Perintis Medan. Hal ini dapat dilihat dari out-put SPSS, dimana nilai signifikansi F adalah 0,000 < 0,05 (α). Nilai R square=0,536, artinya bahwa karakteristik pekerjaan dan OCB mampu menjelaskan variasi kinerja karyawan sebesar 54% dan sisanya 46% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.
ANALISIS DESAIN PRODUK DAN JASA Sarimonang Sihombing; Darna Sitanggang
Jurnal Riset Akuntansi & Keuangan Vol 4 No. 2 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.753 KB) | DOI: 10.54367/jrak.v4i2.456

Abstract

Dasar keberadaan organisasi adalah produk (barang atau jasa) yang disajikan ke masyarakat . Pembuatan barang atau jasa harus selalu disesuaikan dengan kebutuhan dan keinginan pasar yang selalu berubah, pasar harus selalu menjadi fokus perhatian dalam setiap kegiatan operasi. Untuk itu dituntut kemampuan perusahaan secara terus menerus menemukan produk baru untuk didesain, dikembangkan dan dipasarkan. Produk baru, bisa berupa produk baru bagi dunia, lini produk baru, tambahan pada lini produk yang sudah ada, revisi atas produk yang sudah ada, penempatan kembali dan penekanan biaya. Secara garis besar siklus kehidupan produk dibagi menjadi empat tahapan, yaitu: tahapan perkenalan (Introduction), tahapan pertumbuhan (Growth), tahapan kejenuhan (Maturity) dan tahapan penurunan (Decline). Langkah-langkah dalam pengembangan produk terdiri dari pemilihan produk, rancangan awal, konstruksi prototype, testing dan final desain.Dalam merancang jasa, manajemen harus secara seksama membaca harapanharapan pelanggan.Kunci dari desain produk jasa adalah mendefinisikan secara tepat barang-barang yang terikat dalam jasa . Suatu campuran yang tepat dari ketiga komponen tersebut harus disampaikan. Tetapi tidak cukup mendefinisikan ciri-ciri barang jasa dalam istilah yang umum/luas, standar-standar juga harus ditentukan.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR DITINJAU DARI KEPUASAN KERJA Sarimonang Sihombing; Darna Sitanggang
Jurnal Riset Akuntansi & Keuangan Vol 5 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.264 KB) | DOI: 10.54367/jrak.v5i2.533

Abstract

Organizational Citizenship Behavior (OCB) merupakan kontribusi individu yang melebihi tuntutan peran di tempat kerja dan di-reward oleh perolehan kinerja tugas.Organisasi yang memiliki karyawan denganOrganizational Citizenship Behavior yang baik, akan memiliki kinerja yang lebih baik dari organisasi yang lain.Perilaku ini muncul karena perasaan sebagai anggota organisasi dan merasa puas apabila dapat melakukan sesuatu yang lebih kepada organisasi. Organizational Citizenship Behavior(OCB) ini melibatkan beberapa perilaku meliputi perilaku menolong orang lain, menjadi volunteer untuk tugas-tugas ekstra, patuh terhadap aturan-aturan dan prosedurprosedur di tempat kerja. Dimensi Organizational Citizenship Behavior adalah perilaku membantu,kepatuhan terhadap organisasi,sportmanship, loyalitas terhadap organisasi, inisiatif individual, kualitas sosial dan perkembangan diri. Faktor-faktor yang mempengaruhi Organizational Citizenship Behavior antara lain: merasa puas dengan pekerjaannya, menerima perlakuan yang sportif dan penuh perhatian dari pengawas dan percaya bahwa mereka diperlakukan adil dalam organisasi.Salah satu faktor yang mempengaruhi meningkatnya perilaku Organizational Citizenship Behavior dalam suatu organisasi adalah faktor yang berasal dari dalam diri karyawan, seperti kepuasan kerja. Faktor-faktor yang mempengaruhi kepuasan kerja antara lain: faktor hubungan antra karyawan, faktor-faktor individual dan faktor-faktor luar seperti rekreasi dan pendidikan. Dimensi kepuasan kerja antara lain: kepuasan dalam pekerjaan itu sendiri, gaji, pengakuan, hubungan antara supervisor dengan tenaga kerja dan kesempatan untuk maju.
ANALISIS PENGENDALIAN KUALITAS PRODUK PADA PT. TOBA PULP LESTARI, TBK DARNA SITANGGANG; ELISDAWATI SIREGAR
Jurnal Riset Akuntansi & Keuangan Vol 5 No. 1 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.425 KB) | DOI: 10.54367/jrak.v5i1.537

Abstract

Penelitian ini bertujuan untuk menganalisis apakah penerapan sistem pengendalian kualitas produk pada PT. Toba Pulp Lestari, Tbk sudah terkendali, serta mencari penyebab-penyebab kerusakan produk (produk cacat). Pada penelitian ini metode analisis yang digunakan adalah Statistical Process Control dan Six Sigma, dimana hasilnya dibandingkan satu dengan yang lainnya. Statistical Process Control adalah sebuah metode statistik yang digunakan untuk mengukur sejauh mana proses pengendalian kualitas yang dilakukan pada suatu perusahaan. Hasil dari penelitian ini menunjukkan bahwa pengendalian kualitas produk pada PT. Toba Pulp Lestari, Tbk masih belum terkendali, dengan rata-rata kerusakan produk sebesar 3,2% per hari. Dari hasil observasi lapangan dan wawancara yang dilakukan, faktor-faktor yang menjadi penyebab kerusakan ini adalah faktor manusia, mesin, lingkungan, metode kerja dan bahan baku. Six Sigma adalah suatu visi peningkatan kualitas menuju target 3,4 kegagalan per sejuta kesempatan untuk setiap transaksi produk barang dan jasa. Jadi six sigma merupakan suatu metode atau teknik pengendalian dan peningkatan kualitas dramatik yang merupakan terobosan baru dalam bidang manajemen kualitas. Dengan menggunakan metode six sigma dapat diketahui bahwa kualitas pulp yang dihasilkan oleh PT.Toba Pulp Lestari, Tbk cukup baik yaitu3,35 sigma dengan tingkat kerusakan 32456,59 untuk sejuta produksi (DPMO). Implementasi peningkatan kualitas six sigma pada penelitian ini dapat disimpulkan bahwa ada empat penyebab produk cacat tertinggi yaitu: kecerahan sebanyak 51%, kotoran sebanyak 25%, ukuran tipis pulp sebanyak 16% dan kadar air sebanyak 8%.
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA COFFEENATICS MEDAN ANGGITA SINAGA; SARIMONANG SIHOMBING; DARNA SITANGGANG
Jurnal Riset Akuntansi & Keuangan Vol 6 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jrak.v6i1.855

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh harga, kualitas produk, dan kualitas pelayanan baik secara parsial maupun secara simultan terhadap kepuasan konsumen pada Coffeenatics Medan. Pengumpulan data dilakukan melalui penyebaran kuisioner terhadap konsumen yang berkunjung pada Coffeenatics Medan sebanyak 96 orang. Analisis data pada penelitian ini menggunakan regresi linier berganda. Dari hasil uji hipotesis secara parsial diperoleh nilai P value harga sebesar 0,000
PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT BELI MASYARAKAT SEBAGAI KONSUMEN BIG TV PADA KELURAHAN SEI AGUL KECAMATAN MEDAN BARAT Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i1.123

Abstract

The rise of information technology today, resulted in viewers want more information forms from abroad in the form of news and entertainment shows. The need for more extensive information, an opportunity for the satellite television station. Satellite TV is not to compete with each other is BIG TV, which is one of the satellite TV channel highest and the lowest in Indonesia, both SD (standard definition) and HD (high definition), while becoming a satellite TV pay-first serving HD channels more lots for its customers. From the description, the problem in this research is formulated as follows: "Is the consumer attitudes and subjective norms significantly influence consumer intentions to buy BIG TV on agul Sei Village West district of Medan." This study aimed to analyze the influence of consumer attitudes, subjective norms influence on consumer intentions to buy BIG TV and to know how consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The benefits of research is to give an overview of consumer attitudes and subjective norms on consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The study population was Sei agul community in the Village West district of Medan. Samples were taken 96 people. The required data were collected using a questionnaire. Data analysis technique used is descriptive method by using the theory of planned behavior. From the discussion concluded that the average value of the consumer attitude variables (Ab) of 2.42. That is, the public / consumer in the village of Sei agul be positive (very strong) against BIG TV. The average value of the variable subjective norm (SN) of 0.32. That is, the public / consumer in the village of Sei agul convinced and got positive motivation (strong enough) of the group preferred to subscribe BIG TV. Behavioral intention equation: BI = 0,8229Ab + 0,1770SN. Behavior public / consumer in the village of Sei agul to subscribe BIG TV is more influenced by consumer attitudes that is equal to 0.8229 (82.29%) compared to the subjective norm, amounting to 0.1770 (17.70%). Advice given to the management of BIG TV is that companies provide more training earnestly to marketers, giving higher incentives so that they are more spirit in introducing and providing services to customers and to the community BIG TV.
Co-Authors ANGGITA SINAGA Betniar Purba Elisabeth Simangunsong ELISDAWATI SIREGAR Frans Eka Putra Harefa Fransiska Sembiring Laonma Sianturi Refi Mariska Sarimonang Sihombing