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PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT BELI MASYARAKAT SEBAGAI KONSUMEN BIG TV PADA KELURAHAN SEI AGUL KECAMATAN MEDAN BARAT Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

The rise of information technology today, resulted in viewers want more information forms from abroad in the form of news and entertainment shows. The need for more extensive information, an opportunity for the satellite television station. Satellite TV is not to compete with each other is BIG TV, which is one of the satellite TV channel highest and the lowest in Indonesia, both SD (standard definition) and HD (high definition), while becoming a satellite TV pay-first serving HD channels more lots for its customers. From the description, the problem in this research is formulated as follows: "Is the consumer attitudes and subjective norms significantly influence consumer intentions to buy BIG TV on agul Sei Village West district of Medan." This study aimed to analyze the influence of consumer attitudes, subjective norms influence on consumer intentions to buy BIG TV and to know how consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The benefits of research is to give an overview of consumer attitudes and subjective norms on consumer intentions to buy BIG TV on agul Sei Village West district of Medan. The study population was Sei agul community in the Village West district of Medan. Samples were taken 96 people. The required data were collected using a questionnaire. Data analysis technique used is descriptive method by using the theory of planned behavior. From the discussion concluded that the average value of the consumer attitude variables (Ab) of 2.42. That is, the public / consumer in the village of Sei agul be positive (very strong) against BIG TV. The average value of the variable subjective norm (SN) of 0.32. That is, the public / consumer in the village of Sei agul convinced and got positive motivation (strong enough) of the group preferred to subscribe BIG TV. Behavioral intention equation: BI = 0,8229Ab + 0,1770SN. Behavior public / consumer in the village of Sei agul to subscribe BIG TV is more influenced by consumer attitudes that is equal to 0.8229 (82.29%) compared to the subjective norm, amounting to 0.1770 (17.70%). Advice given to the management of BIG TV is that companies provide more training earnestly to marketers, giving higher incentives so that they are more spirit in introducing and providing services to customers and to the community BIG TV.

PENGARUH KOMITMEN ORGANISASIONAL DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA KARYAWAN PADA PT TELKOM AKSES AREA SUMATERA UTARA PEMATANG SIANTAR Frans Eka Putra Harefa; Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1009

The purpose of this study is to determine the influence of organizational commitment and working discipline towards employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Territory. The analytical method that was used is multiple linear regression analysis. The amount of population in this study is 284 employees working PT. Telkom Access Pematang Siantar, North Sumatera Areal . The sampling amount is 166 respondens by using Proportional Random Sampling. The data was collected by using questionnaire, interview, and documentation study. From the result of the research, it is discovered that the coefficient of determination (R Square) is 0,820 or 82%. This means that the variations in employee working performance can be determined by variations in organizational commitment and working discipline by 82%, while the rest 18% is determined by other variables not included in this research, such as motivation, leadership, communication, and training program. The multiple linear regression equation obtained from the data processing result is Y = 4.182 + 0.420 (X1) + 0.615 (X2) + ei, which means that organizational commitment and working discipline are positively affecting the employee performance at PT. Telkom Access Pematang Siantar, North Sumatera Territory. Simultaneously, organizational commitment and working discipline are significantly affecting the employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal. Partial Testing shows that organizational commitment and work discipline are having a positive and significant result on employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal. Meanwhile, working discipline is the most influencing variable towards employees achievement at PT. Telkom Access Pematang Siantar, North Sumatera Areal, with higher regression coefficient value which is 0,615. This suggests the company to give their attention to organizational commitment and work discipline, because both of those variables are positively and significantly affecting employees performance.

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH CU CINTA KASIH TIGAPANAH Refi Mariska; Darna Sitanggang
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1184

This study aims to determine and explain the effect of the service marketing mix on customer decisions to choose CU Cinta Kasih Tigapanah. The analysis method used is multiple linear regression. The population in this study were customers of CU Cinta Kasih Tigapanah during 2015-2018, totaling 10,500 people. The sampling method uses the desired maximum error. So the number of customers who were sampled was 96 people. Data collection techniques using questionnaires, interviews and documentation study. From the research results, the multiple linear regression equation is obtained as follows: Y = 1,848 + 0.304X1 + 0.091X2 + 0.018X3 + 0.034X4 + 0.354X5 + 0.440X6 + 0.237X7 + e.This means that the process variable (X5) has the greatest influence on customer decisions, where the largest regression coefficient is 0.354. Based on the t test, the product has a positive but not significant effect on customer decisions where the significance value is 0.061> 0.05. Price, location, promotionand physical evidence has a positive but not significant effect on customer decisions. People and process has a positive and significant effect on customer decisions. The results of the F test show that the product, price, location, promotion, people, process, physical evidence have a positive and significant effect on the customer's decision to choose CU Cinta Kasih Tigapanah. The value (R square) is 0.85, meaning that the variations in the customer's decision to choose CU Cinta Kasih Tigapanah can be explained by the product, price, location, promotion, people, process, and physical evidence of 85.4%, and the remaining 14.6% can explained by other variables not included in this study such as service quality and marketing strategy.

PENGARUH GAYA KEPEMIMPINAN, PENGEMBANGAN KARIR DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT.PERKASA INTERNUSA MANDIRI MEDAN Fransiska Sembiring; Darna Sitanggang
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1729

This study aims to determine the effect of leadership style, career development and job satisfaction on employee performance at PT. Perkasa Internusa Mandiri Medan. Data was collected by distributing questionnaires to 67 respondents. From the results of the study obtained multiple regression equations as follows: Y = 2,919+ 0,322X1 + 0,396X2+ 0,445X3 + . All regression coefficients are positive, meaning that all independent variables, namely leadership style, career development and job satisfaction, have a positive effect on the dependent variable, namely employee performance. Of the three independent variables, job satisfaction has a greater influence on employee performance because it has the largest regression coefficient of 0.445. Based on partial hypothesis testing, leadership style, career development and job satisfaction have a significant effect on employee performance where the significance value of each variable is smaller than alpha (0.05). Based on simultaneous hypothesis testing, the three independent variables, namely leadership style, career development and job satisfaction have a significant effect on the dependent variable, namely employee performance. This can be seen from the significance value of 0.000 < alpha (0.05). The coefficient of determination (R Square) of 0.766 means that employee performance can be explained by leadership style, career development and job satisfaction of 76.6% while the remaining 23.4% is explained by other variables not explained in this study such as motivation, communication and competence. From the results of research and discussion, PT. Perkasa Internusa Mandiri Medan should develop and maintain indicators of leadership style, career development and job satisfaction on employee performance at PT. Perkasa Internusa Mandiri Medan.

PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO: (Studi Kasus : Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Katolik Santo Thomas Medan) Elisabeth Simangunsong; Darna Sitanggang
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the effect of brand trust consisting of brand predictability, brand liking, brand competence, brand reputation and trust in the company partially and simultaneously on purchasing decisions for Oppo mobile phones. The number of samples is 96 respondents. Multiple linear regression analysis technique and to test the hypothesis used t and F test. The results showed that respondents' responses regarding: brand predictability were more dominant stating the predictability of the brand owned by Oppo cellphones was very good, brand competence was more dominant indicating brand competence owned by Oppo cellphones had been well developed, brand preference was more dominant in expressing preference for the brand owned. Oppo cellphones are good, Reputation is more dominant stating that the brand reputation owned by Oppo cellphones is very good, Trust in the company is more dominant stating that trust in the company owned by Oppo cellphones is very good and Purchasing decisions are more dominant stating that purchasing decisions owned by Oppo cellphones are in accordance with need . The t-test and F-test values show that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a partially and simultaneously significant influence on the purchasing decision of Oppo mobile phones. The correlation coefficient value of brand predictability variables, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.954a. While the coefficient of determination is 0.897, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 89.7% of the decision to buy Oppo mobile phones while 10.3% is influenced by other factors. Oppo mobile phone manufacturers should increase brand predictability variables, brand liking, brand competence, brand reputation and trust in the company so that they have more influence on purchasing decisions for Oppo mobile phones. This can be proven by the value of the regression coefficient which is much lower than the variable trust in the brand and brand reputation

PENGARUH MOTIVASI KERJA, KERJASAMA TIM DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPDIT CU PARDOMUAN DOLOK SANGGUL Elisabeth Simangunsong; Laonma Sianturi; Darna Sitanggang; Elizabeth Haloho; Betniar Purba
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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This study aims to determine the effect of work motivation, teamwork and work environment on employee performance at KOPDIT CU Pardomuan Dolok Sanggul. The total population is 57 employees and all members of the population are sampled, namely 57 employees. The sampling technique is a census. Data collection was carried out through questionnaires, documentation and interviews. The research method used is descriptive quantitative. From the results of the t test indicate that work motivation, teamwork, and work environment have a positive and significant partial effect on employee performance. The results of the F test show that simultaneously work motivation, teamwork, and work environment have a significant effect on employee performance. From the results of this study obtained multiple linear regression equations; KK= 4.829+ 0.774(X1) + 0.680(X2) + 0.471(X3) + ei. The coefficient of determination is 0.700, meaning that employee performance can be explained by work motivation, teamwork and work environment by 70%, while the other 30% is explained by other variables not included in this study.

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