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All Journal AdBispreneur JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) CERMIN: Jurnal Penelitian Jurnal Manajemen Universitas Bung Hatta Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Iis Miati
STIA YPPT Priatim Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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BAURAN PEMASARAN PADA BATIK GENDHEIS KOTA BANJAR Iis Miati; Pratami Wulan Tresna
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 5, No 2 (2020): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v5i2.26538

Abstract

The company will use a marketing strategy so that the production of goods increases and the company develops rapidly. Marketing strategy is the most important thing to make the company known to the wider community. The Gendheis batik company in the city of Banjar was originally a small company, and the marketing techniques used by entrepreneurs by introducing batik cloth products to government agencies and private agencies in the City of Banjar. Today, Gendheis batik has developed. Based on this, the authors are interested and want to examine the marketing mix that is in the Gendheis batik in Banjar City. The purpose of this study is to find out how the marketing mix of the Gendheis batik in Banjar City. The research method used is descriptive research method with a qualitative approach. The results showed, Product Gendheis batik cloth has a characteristic tanum flower motif, various kinds of batik cloth products patterns and colors in accordance with consumer desires. The price of Gendheis batik cloth is affordable by all groups according to the type of fabric used, Place or distribution is easily accessible to consumers, promotion uses promotion strategies to the public directly and indirectly. In conclusion, the Gendheis batik company is developing rapidly by using marketing strategies with marketing mix techniques, namely batik production that is unique and attractive, competitive product prices, promotions that still use direct techniques to consumers has not been fully adapted to the changing times, where distribution is affordable but not yet precise and not yet strategic. Perusahaan akan menggunakan strategi pemasaran supaya produksi barangnya meningkat dan perusahaan berkembang pesat. Stategi pemasaran merupakan hal paling utama untuk menjadikan perusahaan tersebut dikenal oleh masyarakat luas. Perusahaan batik Gendheis Kota Banjar  pada awalnya perusahaan kecil, dan teknik pemasaran yang digunakan pengusaha dengan memperkenalkan produk kain batik  kepada instansi pemerintahan maupun instansi swasta yang ada di Kota Banjar. Saat ini  batik Gendheis sudah berkembang. Berdasarkan hal tersebut maka penulis tertarik dan ingin meneliti mengenai bauran pemasaran yang ada di batik Gendheis Kota Banjar. Tujuan penelitian ini untuk mengetahui bagaimanakah bauran pemasaran pada batik Gendheis Kota Banjar. Metode penelitian yang digunakan yaitu metode penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan, Product kain batik Gendheis mempunyai ciri khas motif bunga tanum, produk kain batik berbagai macam corak dan warna sesuai dengan keinginan konsumen. Price kain batik Gendheis terjangkau oleh semua kalangan sesuai dengan jenis kain yang digunakan, Place atau pendistibusian mudah dijangkau oleh konsumen, promotion menggunakan strategi promosi kepada masyarakat secara langsung dan tidak langsung. Kesimpulannya, Perusahaan batik Gendheis berkembang pesat dengan menggunakan stategi pemasaran dengan teknik bauran pemasaran yaitu produksi batik yang unik  dan menarik, harga produk yang bersaing, promosi masih menggunakan teknik langsung kepada konsumen belum sepenuhnya disesuaikan dengan perkembangan jaman, tempat pendistribusian yang terjangkau namun belum tepat dan belum strategis.
Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar) Iis Miati
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 1, No 2: Maret 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v1i2.795

Abstract

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.
PENGARUH E-SERVICE QUALITY ( SIAKAD CLOUD) TERHADAP KEPUASAN MAHASISWA STIA YPPT PRIATIM TASIKMALAYA Iis Miati; Rudi Setiawan
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19979

Abstract

Education is one of the efforts to achieve a standard of living or for better progress. Each university will provide good services to attract prospective students (students), apart from providing supporting and adequate facilities and infrastructure, and competent human resources in their fields. At this time a service can be done directly or indirectly. Electronic Services System or Electronic Services which is abbreviated as E-Services is a leading application that utilizes Information and Communication Technology. The web-based Academic Information System (SIAKAD CLOUD) aims to make it easier for students and lecturers to obtain the information they need, such as lecture materials, lecture schedules, Mid-semester Examination Schedules, Semester Final Exams and other campus activity information. The author uses an associative research type with a quantitative approach, while the number of samples in this study is 136 students of STIA YPPT Priatim Tasikmalaya. The results of the research and discussion show that the value of R Square or the square of the value of R, obtained a value of 0.537 or 53.7%, which means that community satisfaction is influenced by the existence of E-Service Quality of 53.7%. The significance value is 0.000, which means it is far from the alpha value, which is 0.05 (5%), meaning that E-Service Quality has an influence on student satisfaction.
KUALITAS PRODUK PADA INDUSTRI BATIK GENDHIES KOTA BANJAR Iis Miati
CERMIN: Jurnal Penelitian Vol 4 No 1 (2020): JULI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v4i1.572

Abstract

Salah satu sektor industri yang terus berkembang dan mempengaruhi pertumbuhan perekonomian di Indonesia adalah fashion. Kreativitas dan inovasi dari industri fashion asli Negara Indonesia adalah Batik. Berbagai jenis produk batik yang diproduksi seperti batik tulis dan batik cap. Masyarakat dalam memilih fashion batik ini akan memilih sebuah produk yang berkualitas, baik dilihat dari (quality of design) maupun (quality of conformance). Perkembangan perusahaan salah satu factor utamanya adalah mempunyai kualitas produk. Produk yang berkualitas merupakan suatu kekuatan dari sebuah produk yang telah melakukan fungsi dan kinerjanya untuk dapat memenuhi semua kebutuhan dan keinginan konsumen. Batik Gendhies Kota Banjar dalam perkembangan produksinya tentunya ada kendala yang dihadapai. Penelitian ini bertujuan untuk mengetahui kualitas produk batik Gendhies Kota Banjar. Penulis menggunakan pendekatan kualitatif dengan metode penelitian deskriptif. Kualitas produk yang baik selain dari terpenuhinya dimensi-dimensi kualitas produk tetapi juga harus memenuhi factor-faktor kualitas produk. Penelitian ini menunjukkan bahwa Batik gendhies sudah memiliki kualitas produksi barang yang sesuai dengan dimensi kualitas produk : (kinerja), (daya tahan), (kesesuaian dengan spesifikasi), (fitur), (reliabilitas), (estetika), (kesan kualitas), (kemampuan layanan). Selain itu batik gendhies juga telah memenuhi semua factor yang mempengaruhi kualitas produk diantaranya sumber daya manusia yang memadai, alat dan bahan yang mencukupi, lingkungan dan ukuran kinerja yang mendukung.
STRATEGI BERSAING PADA SENTRA INDUSTRI ANYAMAN MENDONG DI KABUPATEN TASIKMALAYA Iis Miati; Rudi Setiawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43941

Abstract

ABSTRACT Mendong woven products are one of the superior products from Tasikmalaya Regency. This Mendong handicraft product has its own specialties because it has designs that follow the trend, the materials used are soft and look elegant. However, the mendong woven industry in Tasikmalaya Regency still has weaknesses that hinder the development of the industry even though in the production process it has followed various trends and product designs but still looks similar to all similar industry players. The purpose of this study was to find out about the competitive strategies used by mendong woven industries in Tasikmalaya Regency, seen from the SWOT Analysis strategy, and TOWS. The study used a qualitative approach with descriptive methods. Sources of information in this study were people who knew firsthand about the existence of the mendong woven industry such as from the Kabid of Tasikmalaya Regency, and the owner of the mendong woven industry in Tasikmalaya Regency. the EFAS calculation result is 0.72 and the IFAS calculation is 1, this shows that the mendong woven industry in Kab. Tasikmalaya is in the first quadrant, which means the industry is in the growth stage. Positive conditions from internal and external factors become a strong foundation for developing the mendong woven industry in Kab. Tasikmalaya. The growth that occurred in this industry was supported by stronger internal conditions compared to external conditions. Therefore, internal factors need to be considered to be the basis for maintaining the positive development of the mendong woven industry in Tasikmalaya Regency Keywords: Competitive Strategy, Industry, Crafts, Products, Mendong Weaving
PENERAPAN STRATEGI PERSONAL SELLING PADA PERUSAHAAN ALDINA BAKERY KOTA TASIKMALAYA Iis Miati
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 3 (2021): Jurnal Jumbo Vol. 5 No. 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.221 KB) | DOI: 10.33772/jumbo.v5i3.21847

Abstract

The development of the bakery business in Indonesia can now be fairly rapid. The existence of bread that is starting to be liked by all circles of society makes this bakery business a promising business. The scale of business in this field is also diverse, ranging from small, medium to large industries.The purpose of this study was to determine the application of personal selling strategies at Aldina Bakery Tasikmalaya.Personal Selling is one way to market products to increase company revenue. The increase in a company will be a support for the existence of a business to remain standing in the midst of competition with other companies, both those that have been around for a long time and with emerging competitors.The method used in this research is descriptive research method with a qualitative approach.The results obtained are that the Aldina bakery company has implemented the stages of personal selling, which have not been implemented optimally, namely: Pre-approach, Overcoming Objections and Follow-up and Maintenance. While those that have been implemented optimally are looking for prospective customers and qualifying them, presentations and demonstrations and closing salesIn addition, Aldina bakery also applies a form of personal selling including Door to door selling, Mail order, Telephone selling, Direct selling.
Co-Authors Pratami Wulan Tresna Rudi Setiawan Rudi Setiawan