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Saepudin -
Universitas Sangga Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analysis of the Influence of Price, Promotion and Company Image on Decisions on Using Winnie's Wedding Organizer & Decoration Services in Sukabumi City Saepudin Ciamis; Aryanti Ratnawati; Vanny Decianita
Jurnal Ekonomi Manajemen Perbankan Vol 3, No 1 (2021): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v3i1.540

Abstract

This study aims to examine the relationship between price, promotion and corporate image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City. The research was conducted on Winnie's Wedding Organizer & Decoration service users in Sukabumi in the period 2017 - 2019, with a sample of 86 customers. The hypothesis formulated in this study is as follows: "It is suspected that price, promotion, and company image influence the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City".Based on the analysis and discussion obtained; regression equation Y = 6,697 - 0,180X1 + 0,057X2 + 0,930X3 + ∈. The total correlation (correlation) between price, promotion and company image with the decision to use Winnie's Wedding Organizer & Decoration in Sukabumi is in the strong category (0.603). The magnitude of the effect of total price, promotion and company image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City (determination) is 36.4%, the remaining 63.6% is influenced by other factors not examined.
Aplikasi Importance Performance Analysis (IPA) Dalam Menilai Kualitas Pelayanan Jasa Pendidikan Pada Perguruan Tinggi Swasta Di Wilayah IVB APTISI Jawa Barat Saepudin Saepudin; Welly Surjono; Tevi Leviany
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.633 KB) | DOI: 10.32897/jemper.v2i1.254

Abstract

Quality higher education is expected to produce quality human resources, this can be seen with the existence of Higher Education Accreditation. The purpose of this study is to determine the results of the assessment using the IPA method of the variable quality of education services at PTS in the IVB region APTISI West Java (Purwakarta and Subang ) as well as mapping the scores of assessment results using IPA into a Cartesian diagram. The method used is descriptive (survey) method. The population in this study were private university students in high schools in the IVB region of APTISI West Java (Purwakarta and Subang). Sampling was carried out proportionally with the Slovin formula. Based on the testing, PTS IKM in total (average) was 0.70, included in the good category. The results of testing the hypothesis that the performance of each service quality variable based on the results of respondents' assessment scores of 70.20%. This condition is still below 100% which means it is not satisfactorily maximally because there is still a gap of 27.80%, then the hypothesis which states that the determinant variable of the quality of education services will have a total effect on PTS student satisfaction has not been proven significantly. Physical evidence, reliability, responsiveness, and empathy are in quadrant A. This means that the performance of these variables is lower than the desire of PTS students in the IVB region of APTISI West Java (Purwakarta and Subang). Guarantee variable is in quadrant D. This means that the performance of the variable is at a high level, however the student's desire for the variable's performance is only low.
Code Of Ethics & Code Of Conduct And Employee Satisfaction In Order To Improve Employee Performance At The KANWIL DJP Jawa Barat I Tedy Ginanjar K.I; Welly Surjono; Saepudin Saepudin
Jurnal Ekonomi Manajemen Perbankan Vol 1, No 2 (2019): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.712 KB) | DOI: 10.32897/jemper.v1i2.224

Abstract

Human resources is one of the assets that has an important role for the organization, namely its ability to contribute and optimal work performance such as the development or improvement of the code of ethics, professional ability, dedication, initiative, sense of responsibility, and employee performance.This research was conducted to find out, describe and analyze the code of ethics & code of behavior and employee satisfaction in order to improve employee performance in Kanwil DJP Jabar I.The method used is an associative descriptive method. The sample taken was 94 respondents. Data processing and analysis is  using statistical methods.Based on data processing, it is obtained that R = 0.769 means that the relationship between the code of conduct & the code of conduct and employee satisfaction with employee performance is strong. While kd = 0.591, it means that the code of ethics & code of conduct (X1) contribute 0.270 and employee satisfaction (X2) contribute 0.321 to employee performance (Y) and the rest of 0.409 is influenced by other factors not examined. With simultaneous testing results obtained F count = 65,813> F table = 3,099. Thus the hypothesis is rejected and accepted, this means that the code of ethics & code of behavior and employee satisfaction can improve employee performance in the Kanwil DJP Jabar I.
Co-Authors Aryanti Ratnawati Surjono, Welly Tedy Ginanjar K.I Tevi Leviany Vanny Decianita