ABSTRACT Koi fish is one of the species included in the intensification program of ornamental fish production. Production of koi has only reached 82.04% of total national production target thus making it potential for development. The objective of the study was to assess additional financial benefit of production increment through stocking pattern modification. Present research was performed using case study method on Pokdakan PBC Fish Farm (PPFF), koi fish farmers in Sukabumi. Financial analysis consisted of business analysis, investment criteria, and sensitivity. Stocking pattern management could increase ornamental fish production and its benefit margin up to 1.5 times higher. That investment criteria has shown NPV at value of IDR3,824 million, net BCR 4.96, IRR 86.0%, and PP 1.7 years. Koi fish farming was sensitive to a decline in survival rate and insensitive to the rise of formulated feed price. Keywords: business analysis, koi, investment criteria, production pattern, sensitivity ABSTRAK Ikan koi merupakan salah satu ikan yang termasuk dalam program penguatan produksi ikan hias Indonesia. Capaian dari target produksi ikan koi yang ditetapkan pemerintah hanya mencapai 82,04 %, sehingga budidaya ikan koi potensial untuk dikembangkan dan ditingkatkan produksinya. Metode yang digunakan adalah studi kasus pada kelompok pembudidaya ikan hias koi PPFF di Sukabumi. Analisis finansial yang digunakan meliputi analisis usaha, kriteria investasi dan sensitivitas. Pengaturan pola tebar dapat meningkatkan jumlah produksi ikan hias dan marjin keuntungan hingga 1,5 kali. Analisis kriteria investasi menghasilkan nilai NPV sebesar Rp3.824 juta, net B/C 4,94, IRR 86,0% dan PP 1,7 tahun. Budidaya ikan koi sensitif terhadap penurunan kelangsungan hidup dan tidak sensitif terhadap peningkatan harga pakan buatan. Kata kunci: analisis usaha, koi, kriteria investasi, pola tebar, produksi