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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Bisnis Tani
Dudi Septiadi
Mataram University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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STATEGI PENGEMBANGAN USAHA PRODUKSI KUE PADA KELOMPOK WANITA TANI AYU TANGKAS DI KECAMATAN SELEMADEG TIMUR, BALI Pande Komang Suparyana; Ni Putu Sukanteri; Dudi Septiadi
AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian Vol 4, No 1 (2020): Agrisaintifika
Publisher : Fakultas Pertanian Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v4i1.844

Abstract

Penelitian ini bertujuan mengidentifikasi kondisi internal dan lingkungan eksternal dari usaha kue di KWT Ayu Tangkas, serta menentukan strategi dalam pengembangan usaha kue di KWT Ayu Tangkas. Pemilihan responden dengan metode purposive sampling, dengan jumlah 21 responden. Penelitian ini berjenis penelitian deskriptif dengan pendekatan manajemen strategi terdiri dari: 1) Tahap pengumpulan data (Input Stage) dengan menggunakan matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE); 2) Tahap analisis (Matching Stage) dengan menggunakan matriks Internal External (IE) dan matriks Strength, Weakness, Opportunities, and Threats (SWOT); dan 3) Tahap pengambilan keputusan (Decision Stage) dengan pengambilan keputusan menggunakan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan kondisi internal yaitu: Kualitas dari produk, Harga terjangkau, Hubungan pengurus dengan anggota, Produk sudah dikenal masyarakat, Ketersediaan Bahan Baku, Rendahnya Kualitas SDM, Keterbatasan memperoleh modal, Keterbatasan mendapatkan informasi pasar, Jenis produk 1 macam, dan Kurangnya promosi. Sedangkan Lingkungan eksternal yaitu: Bendu jajanan Khas Daerah Setempat, Permintaan Bendu, Perhatian Institusi pada KWT, Perkembangan Sistem Informasi, Teknologi Produksi, Kemudahan dalam duplikasi produk oleh pesaing, Munculnya Pesaing baru, Naiknya harga Bahan Baku, Keterbatasan waktu dengan kegiatan adat, dan Perubahan selera konsumen. Strategi tebaik yaitu memberikan pelatihan dan penyuluhan Manajemen produksi.
STRATEGI PENGEMBANGAN PERIKANAN TANGKAP DI KABUPATEN SUMBAWA BARAT Muhammad Nursan; Dudi Septiadi
Jurnal Bisnis Tani Vol 7, No 2 (2021): Jurnal Bisnis Tani Vol 7, No 2 Desember 2021
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v7i2.4200

Abstract

Capture Fisheries is an agricultural sub-sector that has great potential to be developed in West Sumbawa Regency, however, there are still problems faced that need to be solved in order to develop capture fisheries and improve fishermen's welfare. The purpose of this study is to formulate a capture fisheries development strategy in West Sumbawa Regency. The research was conducted in Taliwang and Poto Tano districts which were selected by purposive sampling because it is the area with the highest number of fishers in West Sumbawa Regency. Research respondents were determined as many as 30 people consisting of fishermen and stakeholders in the field of capture fisheries. The method used in this research is descriptive research method. Research data were collected using survey techniques through direct interviews guided by the research questionnaire. Then the data collected was analyzed using SWOT analysis to formulate a capture fisheries development strategy. From the results of the SWOT analysis, it is found that the chosen strategy is the S-O (Strength–Opportunity) strategy, which is a strategy that optimizes strengths to seize opportunities. The SO strategy formulation includes expanding the market by conducting processing to create added value and competitiveness of capture fisheries products, developing the use of appropriate, effective, efficient and environmentally friendly capture fisheries technology, and optimizing the role of government and institutions to increase production and implementation of development policies on sustainable capture fisheries.
Co-Authors Muhammad Nursan Ni Putu Sukanteri Pande Komang Suparyana