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ANALISIS PENGARUH MOTIVASI KERJA LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI CV MARTHANI Adhita Maharani Dewi; Indah Handaruwati
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 1 (2018): Magisma
Publisher : Magister Manajemen STIE Bank BPD Jateng

Penelitian ini tentang pengaruh motivasi kerja lingkungan kerja dan kepemimpinan terhadap kinerja karyawan Di CV Marthani, dengan tujuan untuk menganalisi pengaruh motivasi kerja, lingkungan kerja dan kepemimpinan di CV Marthani. Sehubungan dengan masalah tersebut, diajukan hipotesis sebagai berikut, H1: diduga motivasi kerja berpengaruh terhadap kinerja karyawan, H2: diduga lingkungan kerja berpengaruh terhadap kinerja karyawan, H3: diduga kepemimpinan berpengaruh terhadap kinerja karyawan. Y = a + b1X1 + b2X2 +b3X3. Pengambilan sampel menggunakan teknik sensus yaitu pengambilan sampel dengan jumlah populasi yang ada dengan jumlah 35 orang karyawan sebagaisampel. Pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji hipotesis dengan menggunakan SPSS.Hasil dari analisis uji hipotesis penelitian ini menunjukkan bahwa, nilai dari hubungan variabel motivasi kerja, lingkungan kerja, dan kepemimpinan terhadap kinerja karyawan diperoleh nilai Fhitung sebesar 21,567. Dari hasil tersebut, dapat disimpulkan bahwa semua variabel independenberpengaruh terhadap kinerja karyawan secara langsung dan variabel yang paling berpengaruh terhadap kinerja karyawan adalah variabel motivasi kerja dan lingkungan kerja

PENGARUH IKLAN ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BAGI PENINGKATAN PENJUALAN PRODUK KULINER LOKAL Adhita Maharani Dewi
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

This study examined the Influence of Online advertising Via Instagram consisting of attitude towards the ad, ad recall and clik throught rates, against the decision of the purchase for the increased sales of Local Culinary Products.The purpose of this research was to describe the activity of young culinary entrepreneurs in social media that is instagram the current phenomenon of increased numbers of their accounts as well as how much influence the activity of the young culinary entrepreneurs on instagram can increase sales of local culinary products. With the right marketing activities on instagram can be beneficial against purchasing decisions so that it will enhance local culinary products. sales.This research use questionnaire as a research instrument to get the data from the consumer Pasta Resembles and Markobar1996. In this study the criteria of respondennya i.e. the respondent must as followers, and never eat the product by the number of samples planned is 200 people. Analysis tools that will be used Multiple Linear Regression is to test the influence of the dependent and independent variables.The results of the data processing has been done the third factor i.e. attitude towards the advertising, ad recall and click rates are throught to have simultaneous and partial influence against the purchasing decision. Factor Ad Recall is the most dominant factor and Factor Click Throught Rates is the factor that has the most influence diminished purchasing decisions

OPTIMALISASI APLIKASI E-COMMERCE SHOPEE FOOD SEBAGAI MEDIA PEMASARAN UMKM DI MASA PANDEMI COVID 19 Adhita Maharani Dewi
Jurnal Riset Manajemen dan Bisnis Vol 16, No 2 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2021.162.393

ABSTRAK Dampak pandemic Covid 19 mengakibatkan banyak perusahaan gulung tikar, sehingga terpaksa melakukan pemutusan hubungan kerja terhadap karyawan. Sisi positif dari pemutusan hubungan kerja, muncul UMKM baru yang bergerak dibidang kuliner. Pemasaran yang dilakukan oleh UMKM melibatkan e-commerce. Salah satu e-commerce yang konsisten melakukan perubahan terhadap fitur – fiturnya adalah Shopee. Ditahun 2020 Shopee meluncurkan fitur baru yaitu Shopee food. Lewat fitur ini UMKM bisa mendaftar sebagai penjual. Shopee food menawarkan beberapa kemudahan bagi konsumen maupun penjual. Tujuan penelitian ini untuk mengetahui sejauh mana peran ecommerce shopee food sebagai media pemasaran bagi UMKM dimasa pandemic covid 19. Penelitian ini dilakukan dengan menyebarkan kuesiner melalui google form. Varibel X dalam penelitian ini adalah diskon, cash back dan shopee pay. Sedangkan variable Y adalah Keputusan Pembelian. Varibel X memberikan pengaruh yang positif terhadap keputusan pembelian. Hasil dari penelitian ini variabel yang paling dominan adalah diskon. Toko yang memberikan diskon secara berkesinambungan akan menimbulkan minat beli konsumen yang lebih tinggi. Kata kunci : keputusan pembelian, diskon, cash back, shopee pay. ABSTRACT The impact of the Covid-19 pandemic has resulted in many companies going out of business, so they were forced to lay off their employees. The positive side of the termination of employment, new MSMEs are emerging that are engaged in the culinary field. Marketing carried out by MSMEs involves e-commerce. One of the e-commerce companies that consistently makes changes to its features is Shopee. In 2020 Shopee launched a new feature, namely Shopee food. Through this feature, MSMEs can register as sellers. Shopee food offers several conveniences for consumers and sellers. The purpose of this study was to determine the extent of the role of shopee food e-commerce as a marketing medium for MSMEs during the covid 19 pandemic. This research was conducted by distributing questionnaires via google form. X variables in this study are discounts, cash back and shopee pay. While the variable Y is the Purchase Decision. Variable X has a positive influence on purchasing decisions. The result of this research is the most dominant variable is discount. Stores that provide discounts on an ongoing basis will lead to higher consumer buying interest. Keywords: buying decision, discount, cash back, shopee pay.

Effect of Service Quality on Customer Satisfaction at Popeye Chicken Exspress Kleco in Surakarta Adhita Maharani Dewi
Journal of Research in Business, Economics, and Education Vol. 2 No. 5 (2020): October
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose to be achieved in this study is to determine the effect of quality service has an effect on customer satisfaction at Popeye Chicken Express Kleco Branch at Surakarta. In connection with these objectives, the following hypothesis is proposed the effect of quality tangible service, empathy, reliability, certainty, and responsiveness partially and simultaneously to customer satisfaction at Popeye Chicken Express Kleco in Surakarta. Sampling of this method of research using non-probability sampling with the type of non-probability sampling used is purposive sampling. By population and sample used in this study were 100 people, data collection in this study using. The questionnaire and analysis techniques used are validity test, reliability test, classical assumption test and test hypothesis using IBM SPSS Statistics 23. The analysis results show that the tangible service quality variable does not have a positive effect on customer satisfaction with a value of t count 0.043 with sig. 0.966, the service quality variable has no empathy positive effect on customer satisfaction with a value of t count 1.090 and sig. 0.278, variable Service quality reliability has a positive effect on customer satisfaction with a t value of 2.090 and sig. 0.039, the variable quality of service assurance has a positive effect on customer satisfaction with a value of t count 2.427 and sig. 0.017, and the variable responsiveness of service quality has no effect positive on customer satisfaction with a value of t count 1.290 and sig. 0.200.

PENGARUH IKLAN ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BAGI PENINGKATAN PENJUALAN PRODUK KULINER LOKAL Adhita Maharani Dewi
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 1 (2018): april 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i1.78

This study examined the Influence of Online advertising Via Instagram consisting of attitude towards the ad, ad recall and clik throught rates, against the decision of the purchase for the increased sales of Local Culinary Products.The purpose of this research was to describe the activity of young culinary entrepreneurs in social media that is instagram the current phenomenon of increased numbers of their accounts as well as how much influence the activity of the young culinary entrepreneurs on instagram can increase sales of local culinary products. With the right marketing activities on instagram can be beneficial against purchasing decisions so that it will enhance local culinary products. sales.This research use questionnaire as a research instrument to get the data from the consumer Pasta Resembles and Markobar1996. In this study the criteria of respondennya i.e. the respondent must as followers, and never eat the product by the number of samples planned is 200 people. Analysis tools that will be used Multiple Linear Regression is to test the influence of the dependent and independent variables.The results of the data processing has been done the third factor i.e. attitude towards the advertising, ad recall and click rates are throught to have simultaneous and partial influence against the purchasing decision. Factor Ad Recall is the most dominant factor and Factor Click Throught Rates is the factor that has the most influence diminished purchasing decisions

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