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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Selamat Riauwanto
STIE Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CASH HOLDING PERUSAHAAN Beta Asteria; Selamat Riauwanto
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 1 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i1.360

Abstract

This study aims to analyze the effect of Leverage and Profitability on Cash Holding Companies listed on the Indonesia Stock Exchange. The sample of this study was 45 companies that were included in the Blue Chip stock category, in 2018. The data was carried out using regression analysis, through t test, F test and Coefficient of determination test. The results of the t test show that partially proven to have a significant effect on Cash Holding Company is Leverage, while partially profitability is not proven to have a significant effect on Cash Holding’s Company. Based on the F test, it is proven that Leverage and Profitability simultaneously have a significant effect on the Company's Cash Holding. The coefficient of determination test obtained R2 results of 0.218, meaning that the leverage and profitability variables were able to explain the variability of Cash Holding of 21.80%. The remaining 78.20 was explained by other variables outside the model.
PENINGKATAN KAPABILITAS DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH Muhammad Subkhan; Syeh Assery; Selamat Riauwanto
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian Kepada Masyarakat yang bertema “Peningkatan Kapabilitas Digital Marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) Padukuhan Paten Kalurahan Tridadi, Kecamatan Sleman” ini bertujuan untuk : 1) memberikan pengetahuan dan pemahaman kepada pelaku UMKM mengenai pentingnya digital marketing bagi usaha mereka dan memulai peralihan cara promosi produk UMKM dari konvensional menuju digital marketing; 2), mengajarkan praktik digital marketing dengan memanfaatkan jejaring sosial dan platform digital kepada pelaku UMKM; dan k3) menginsiprasi dan memotivasi para pelaku UMKM untuk menggunakan digital marketing sebagai sarana komunikasi dan promosi produk mereka. Dalam rangka mewujudkan luaran pengabdian kepada masyarakat ini dilaksanakan serangkaian kegiatan : Pertama Pelatihan Pemanfaatan Digital Marketing Bagi Pelaku Usaha Mikro, Kecil dan Menengah (UMKM) Padukuhan Paten Kalurahan Tridadi, Kecamatan Sleman dilaksanakan selama 240 menit, Kedua Praktek dan Pendampingan yang dimulai dari penjelasan media pemasaran digital dilanjutkan praktek pembuatan akun media sosial facebook , Instagram dilanjutkan dilakukan pendampingan pembuatan akun di marketplace yang diikuti dengan pelatihan pemnuatan gambar produk dan posting iklan pertama produk mereka.
Co-Authors Asteria, Beta Muhammad Subkhan Syeh Assery