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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application
Muhartini Salim
University of Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Muhartini Salim; Putri Oktaviany; Rina Suthia Hayu
APMBA (Asia Pacific Management and Business Application) Vol 10, No 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously.  
Customer Satısfactıon (Publıc Satısfactıon) on Servıces in Admınıstratıve Vıllage Offıce Muhartini Salim; Syamsul Bachri; Muhammad Rahman Febliansa
APMBA (Asia Pacific Management and Business Application) Vol 7, No 1 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.004 KB) | DOI: 10.21776/ub.apmba.2018.007.01.2

Abstract

It is widely acknowledged that employees in public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government need to pay attention on. Therefore this study aimed at determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence on customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing region in south of Indonesia, Bengkulu municipality. The statistics analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction. 
OPINION LEADERSHIP MEMODERASI eWOM INTENTION (STUDI PADA BOMBARU BAR DAN RESTO BENGKULU, INDONESIA) Ryan Vernando Putra; Muhartini Salim; Sularsih Anggarawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i2.002

Abstract

Abstract. The purpose of this study was to examine the influence of Self-Relevant Value, Quality Value and Perceived Informational Utility on Electronic Word-Of-Mouth Intention moderated by Opinion Leadership in Bombaru Bars and Restaurant Bengkulu, Indonesia consumers. The respondents of this study were 17-45 years old. Respondent data were collected by the survey questionnaire provided. After adopting the listwise deletion method through Mahalanobis Distance on SEM-AMOS, 133 questionnaires that could be used were available for analysis. Data analysis used Confirmatory Factor Analysis (CFA), assessment of normality, and regression weights. The Result indicate that (1) Self-relevant Value has a positif effect on eWOM Intention; (2) Quality Value has a positif effect on eWOM Intention; (3) Perceived Informational Utility has a postif effect on eWOM Intention; (4) Opinion Leadership moderates the influence of Self-relevant Value on eWOM Intention; (5) Opinion Leadership moderates the influence of Quality Value on eWOM Intention; (6) Opinion Leadership moderates the influence of Perceived Informational Utility on eWOM Intention.Keyword: eWOM Intention, Opinion Leadership, Perceived Informational Utility, Quality Value, and Self-relevant Value.
The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement Yolanda Mayang Sari; Rina Suthia Hayu; Muhartini Salim
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6217

Abstract

This study aims to determine the impact of trust, attractiveness, expertise, and popularity (Suhay Salim) celebrity endorsement on the purchasing decisions of Korean skincare brand "Some By Mi" in Indonesia. The research method used in this research is quantitative research. Data was collected through an online questionnaire. This study involved 250 respondents who had bought and tried several skincare products "Some By Mi". Purposive sampling is used as a sampling strategy in this study, which uses a non-probability sampling methodology. Data collected from online questionnaires were analyzed using Multiple Linear Regression using SPSS 21.0 for Windows. The findings reveal that the trustworthiness, attractiveness, expertise, and popularity of celebrity endorsement Suhay Salim significantly and positively influence the public purchasing decision of Korean skincare brand ““Some By Mi”” partially.
Co-Authors Muhammad Rahman Febliansa Putri Oktaviany Rina Suthia Hayu Ryan Vernando Putra Sularsih Anggarawati Syamsul Bachri Yolanda Mayang Sari