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ANALISIS PENGARUH PELATIHAN, LINGKUNGAN KERJA, KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAP KEPUASAN KERJA PADA PT UNITED TRACTORS PEKANBARU Yanti Mayasari Ginting; Adieli Baene
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i1.1088

Abstract

In some literature it is known that training, work environment, financial compensation and non-financial compensation play an important role in providing job satisfaction to employees. This study aims to determine and analyze the effect of training, work environment, financial compensation and non-financial compensation on job satisfaction at PT United Tractors Pekanbaru. The population of this research is all mechanical employees, amounting to 45 people. The sampling technique used is a census. This type of research is descriptive quantitative. The data used are primary and secondary data. This research instrument using a questionnaire. Analysis of research data using multiple linear regression. Based on the research results it is known that training has a significant effect on job satisfaction, while the work environment, financial compensation and non-financial compensation do not have a significant effect on job satisfaction at PT. United Tractors Pekanbaru. Dalam beberapa literatur diketahui bahwa pelatihan, lingkungan kerja, kompensasi finansial dan kompenasasi non finansial berperan penting dalam memberikan kepuasan kerja pada karyawan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pelatihan, lingkungan kerja, kompensasi finansial dan kompensasi non finansial terhadap kepuasan kerja di PT United Tractors Pekanbaru. Populasi penelitian ini yaitu seluruh karyawan bagian mekanik yang berjumlah 45 orang. Teknik penyampelan yang digunakan adalah sensus. Jenis penelitian ini deskriptif kuantitatif. Data yang digunakan yaitu data primer dan sekunder. Instrumen penelitian ini menggunakan kuesioner. Analisi data penelitian menggunakan regresi linier berganda. Berdasarkan hasil penelitian diketahui bahwa pelatihan berpengaruh signifikan terhadap kepuasan kerja, sedangkan lingkungan kerja, kompensasi finansial dan kompensasi non finansial tidak berpengaruh signifikan terhadap kepuasan kerja di PT. United Tractors Pekanbaru.
ANALISIS PENGARUH PEMASARAN HUBUNGAN, HOTEL ATMOSFER, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI HOTEL FURAYA PEKANBARU Yanti Mayasari Ginting; Raya Desmawanto Nainggolan; Erwin Wijaya
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 3 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i3.1458

Abstract

This study aims to find out and analyze the influence of relationship marketing, hotel atmosphere, corporate image on customer satisfaction and customer loyalty at Furaya Pekanbaru Hotel. The population of this study were all people who stayed at the Furaya Pekanbaru Hotel. Sampling using nonprobability sampling method, and the sampling technique using the accidental sampling technique, determining the number of samples using Roscoe's theory, the total sample used is 100 respondents. Methods of data collection using questionnaires and interviews. The analytical method used is multiple regression analysis and path analysis. The results of this study partially show that relationship marketing affect customer satisfaction, relationship marketing affects customer loyalty, hotel atmosphere affects customer satisfaction, hotel atmosphere affects customer loyalty, corporate image affects customer satisfaction, corporate image affects customer loyalty, customer satisfaction affect customer loyalty. Customer satisfaction does not mediate the relationship between relationship marketing to customer loyalty, customer satisfaction does not mediate the relationship between otel atmosphere to customer loyalty, customer satisfaction does not mediate the relationship between corporate image to customer loyalty. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh pemasaran hubungan (relationship marketing), hotel atmosfer (hotel atmosphere), citra perusahaan (corporate image) terhadap kepuasan pelanggan (customer satisfaction) dan loyalitas pelanggan (customer loyalty) di Hotel Furaya Pekanbaru. Populasi dari penelitian ini adalah Seluruh orang yang menginap di hotel Furaya Pekanbaru. Pengambilan Sampel menggunakan metode nonprobability sampling, dan teknik penyampelannya menggunakan teknik accidental sampling, penentuan jumlah sampel menggunakan teori Roscoe, total sampel yang digunakann sebanyak 100 responden. Metode pengumpulan data menggunakan kuisioner dan wawancara. Metode analisis yang digunakan adalah analisis regresi linier berganda dan analisis jalur. Hasil penelitian ini menunjukkan secara parsial variabel pemasaran hubungan berpengaruh terhadap kepuasan pelanggan, pemasaran hubungan berpengaruh terhadap loyalitas pelanggan, hotel atmosfer berpengaruh terhadap kepuasan pelanggan, hotel atmosfer berpengaruh terhadap loyalitas pelanggan, citra perusahaan berpengaruh terhadap kepuasan pelanggan, citra perusahaan berpengaruh terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan tidak memediasi hubungan pemasaran hubungan terhadap loyalitas pelanggan, kepuasan pelanggan tidak memediasi hubungan hotel atmosfer terhadap loyalitas pelanggan, kepuasan pelanggan tidak memediasi hubungan citra perusahaan terhadap loyalitas pelanggan.
PENGARUH SIKAP, NORMA SUBJEKTIF, EFIKASI DIRI, TANTANGAN PRIBADI, KEINGINAN MENJADI BOS, INOVASI, KEPEMIMPINAN, FLEKSIBILITAS, KEUNTUNGAN, PENDIDIKAN KEWIRAUSAHAAN, DAN MOTIVASI TERHADAP MINAT WIRAUSAHA MAHASISWA STIE DAN STIKOM PELITA INDONESIA Yanti Mayasari Ginting; Nova Angri Siagian
Procuratio : Jurnal Ilmiah Manajemen Vol 8 No 3 (2020): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v8i3.605

Abstract

This study aims to analyze the influence of attitudes, subjective norms, self-efficacy, personal challenges, the desire to be a boss, innovation, leadership, flexibility, profitability, entrepreneurship education, motivation towards the entrepreneurial interests of STIE and STIKOM Pelita Indonesia (PI) college students. The design of this study is a cross sectional. The population of this research is all students of STIE and STIKOM Pelita Indonesia. The sampling method is probability. The technique used is simple random sampling. The research sample of 215 respondents. Data analysis technique is multiple regression analysis using SPSS 21 software. The results of the study on STIEPI attitude, self-efficacy, innovation, and flexibility variables affect entrepreneurial interests, while the subjective norm variables, self-esteem, personal challenges, desire to be boss, leadership, profit, entrepreneurship education, and motivation have no significant effect on entrepreneurial interest. In STIKOMPI, the desire to be a boss, innovation and entrepreneurship education variables influence entrepreneurial interests, while the attitudes, subjective norms, self-efficacy, self-esteem, personal challenges, leadership, flexibility, profitability, and motivation do not significantly influence entrepreneurial interest. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, norma subjektif, efikasi diri, tantangan pribadi, keinginan menjadi bos, inovasi, kepemimpinan, fleksibilitas, keuntungan, pendidikan kewirausahaan, motivasi terhadap minat wirausahanya mahasiswa STIE dan STIKOM Pelita Indonesia (PI). Desain penelitian ini adalah penelitian cross sectional. Populasi penelitian ini adalah seluruh mahasiswa STIE dan STIKOM Pelita Indonesia. Metode pengambilan sampel adalah probability. Teknik yang digunakan simple random sampling. Sampel penelitian sebanyak 215 responden. Teknik analisis data adalah multiple regression analysis menggunakan software SPSS 21. Hasil penelitian pada STIEPI variabel sikap, efikasi diri, inovasi, dan fleksibilitas berpengaruh terhadap minat wirausaha, sedangkan variabel norma subjektif, harga diri, tantangan pribadi, keinginan menjadi bos, kepemimpinan, keuntungan, pendidikan kewirausahaan, dan motivasi tidak berpengaruh signifikan terhadap minat wirausaha. Pada STIKOMPI variabel keinginan menjadi bos, inovasi dan pendidikan kewirausahaan berpengaruh terhadap minat wirausaha, sedangkan variabel sikap, norma subjektif, efikasi diri, harga diri, tantangan pribadi, kepemimpinan, fleksibilitas, keuntungan, dan motivasi tidak berpengaruh signifikan terhadap minat wirausaha.
The Effect of Marketing Knowledge Management on Innovation Performance and Business Performance Widyana Widyana; Yanti Mayasari Ginting
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1567

Abstract

The role of marketing knowledge management can shape the company's dynamic capability to sustainably survive and create valuable innovations. This study aims to determine the effect of Marketing Knowledge Management on Innovation Performance and Business Performance. The research was conducted at PT. Decormart Mitra Jaya Pekanbaru. The population in this study were all employees of PT Decormart Mitra Jaya as many as 57 employees. The sampling technique used in this study is saturation sampling, that is all members of the population are used as samples. The data analysis technique used for hypothesis testing is path analysis with the Partial Least Square (PLS) approach using the SmartPLS ver 3.0 M3 software application. The results of this study indicate that Marketing Knowledge Management has a positive and significant effect on Innovation Performance, Marketing Knowledge Management has a positive and significant effect on Business Performance, Innovation Performance has a positive and significant effect on Business Performance, and Marketing Knowledge Management has a significant effect on Business Performance mediated by Innovation Performance.
ANALISIS DETERMINAN KEPUASAN DAN LOYALITAS SISWA Bambang Bambang; Yanti Mayasari Ginting; Sudarno Sudarno; Yusnita Octafilia Theresia A Yesu Infante
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i2.2028

Abstract

The aims of this discussion was to analyze the influence of service quality, institutional image, and learning methods toward satisfaction and loyalty of students at SMA Dharma Loka Pekanbaru. The research population were all students of SMA Dharma Loka Pekanbaru. The sampling technique in this research used a saturated sample. The number of samples used in this research were 372 respondents. The research instrument used e-questionnaire by using the google form application. Analysis of the data using descriptive analysis and Structural Equation Analysis (SEM) with AMOS software. According to the findings of this study the quality of academic services has a significant influence toward student satisfaction, the image of the institution has a significant influence toward student satisfaction, learning methods have no significant influence toward student satisfaction, the quality of academic services has no significant influence toward student loyalty, the image of the institution has no significant influence toward student loyalty, learning methods have a significant influence toward loyalty, student satisfaction has no significant influence toward loyalty. Further research is needed into the school's unique promotion role, as well as an examination of the satisfaction of school website users as a communication hub for all stakeholders. Tujuan dari pembahasan ini adalah untuk menganalisis pengaruh kualitas pelayanan (service quality), citra kelembagaan (institutional image), dan metode pembelajaran (learning method) terhadap kepuasan (satisfaction) dan loyalitas (loyalty) siswa di SMA Dharma Loka Pekanbaru. Populasi penelitian ini adalah seluruh siswa SMA Dharma Loka Pekanbaru. Ukuran sampel yang digunakan dalam penelitian ini adalah 249 responden. Instrumen penelitian menggunakan e-questionnaire dengan menggunakan aplikasi google form. Analisis data menggunakan analisis deskriptif dan Structural Equation Analysis (SEM) dengan software AMOS. Berdasarkan hasil penelitian ini kualitas pelayanan berpengaruh signifikan terhadap kepuasan mahasiswa, citra institusional berpengaruh signifikan terhadap kepuasan mahasiswa, metode pembelajaran tidak berpengaruh signifikan terhadap kepuasan mahasiswa, kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas mahasiswa, citra institusi tidak berpengaruh signifikan terhadap loyalitas mahasiswa, metode pembelajaran berpengaruh signifikan terhadap loyalitas, kepuasan mahasiswa tidak berpengaruh signifikan terhadap loyalitas. Diperlukan penelitian lebih lanjut tentang peran promosi mengikat (binding promotion) dari sekolah, serta pengujian kepuasan pengguna situs web sekolah sebagai pusat komunikasi bagi semua pemangku kepentingan (stakeholder).
Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu Eri Akmal; Harry Patuan Panjaitan; Yanti Mayasari Ginting
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.118

Abstract

This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the sample in this study amounted to 70 respondents. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0. application. The results of this study indicate that service quality has no significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, the price has no significant effect on customer satisfaction, the promotion has no significant effect on customer satisfaction, location has no significant effect on customer satisfaction, service quality has no effect significant effect on customer loyalty, product quality has no significant effect on customer loyalty, the price has a significant effect on customer loyalty, the promotion has no significant effect on customer loyalty, location has no significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty.
PENGARUH PENDIDIKAN DAN LATIHAN, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN DAN KINERJA GURU GURU SMP DHARMA LOKA PEKANBARU Yanti Mayasari Ginting; Teddy Chandra; Melan Susanty Purnamasari; Megiwati Megiwati
Manis: Jurnal Manajemen dan Bisnis Vol 6 No 2 (2023): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.6.2.91-108

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan dan pelatihan, motivasi kerja dan lingkungan kerja terhadap kepuasan dan kinerja guru SMP Dharma Loka Pekanbaru. Penelitian ini merupakan penelitian kuantitatif dengan menyebarkan kuesioner kepada responden. Populasi pada penelitian ini adalah semua guru di SMP Dharma Loka Pekanbaru, baik guru tetap yayasan maupun guru tidak tetap yang jumlahnya ada 37 orang. Metode pemilihan sampel pada penelitian ini menggunakan metode sensus, sehingga jumlah sampel dalam penelitian ini adalah 37 orang. Analisis data menggunakan Structural Equation Modelling (SEM) menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa pendidikan dan pelatihan tidak berpengaruh signifikan terhadap kepuasan kerja, motivasi kerja tidak berpengaruh signifikan terhadap kepuasan kerja, lingkungan kerja berpengaruh positif signifikan terhadap kepuasan kerja, pendidikan dan pelatihan tidak berpengaruh signifikan terhadap kinerja guru, motivasi kerja berpengaruh positif signifikan terhadap kinerja guru, lingkungan kerja tidak berpengaruh signifikan terhadap kinerja guru, kepuasan kerja berpengaruh positif signifikan terhadap kinerja guru.
A Study Of Servqual And Customer Satisfaction Using Customer Satisfaction Index (Csi), Importance Performance Analysis (Ipa) And Improvement Factor (If) Method Yanti Mayasari Ginting; Teddy Chandra; Oktariyanto Oktariyanto; Endrawati Endrawati
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.738

Abstract

This research aims to determine, calculate, test and analyze the level of customer satisfaction in Citra Harapan Motor Bukittinggi (measured by CSI, IPA and IF methods). This study uses service quality variables with 5 (five) dimensions, namely tangible, reliability, responsiveness, assurance and empathy). This study uses a sample of 116 respondents who are customers of Citra Harapan Motor Bukittinggi. Data were analyzed using Analysis of Variation (ANOVA) with SPSS 22. The results showed that the overall level of consumer satisfaction (based on CSI values) was 79.58%. This value is between 60% - 79.99% which indicates that the consumer satisfaction index was "Satisfied" criteria.
Covid-19 and the Decline in Investment in West Nusa Tenggara: Indonesia Eka Kadharpa Utama Dewayani; Yanti Mayasari Ginting; Muhammad Azizurrohman; Risky Angga Pramuja
EQUITY Vol 26 No 1 (2023): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v26i1.5939

Abstract

This research examines the effects of the COVID-19 pandemic on investment in West Nusa Tenggara (NTB), Indonesia. Using a combination of quantitative data from the Republic of Indonesia's Investment Coordinating Board and qualitative data from the Head of the Office of Investment and One Stop Integrated Services, the study investigates investment realization by district and city, sector, and investor's country of origin. The analysis reveals that even prior to the COVID-19 outbreak, investment levels in NTB were declining due to a series of natural disasters, including an earthquake in 2018. The pandemic further exacerbated the decline in investment, with many investors opting to delay their investments in the region. However, some sectors such as mining, tourism, and transportation showed improvements during the period. The findings highlight the challenges faced by West Nusa Tenggara in attracting investment and achieving regional development goals. The study emphasizes the importance of understanding a region's potential and creating favorable investment conditions to stimulate economic growth. Keywords: Covid-19, Investment, NTB