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All Journal Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bansi (Jurnal Bisnis Manajemen Akuntansi) Journal of Applied Business and Technology JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Pamuji Hari Santoso
Institut Bisnis dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KEPERCAYAAN, INOVASI, DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN GOJEK Sarli Rahman; Pamuji Hari Santoso; Sherlyn Stevanie; Wiko Rusmansyah
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 6 No 1 (2021): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of trust, innovation, and service quality on customer satisfaction and loyalty on Gojek customers in Pekanbaru. The problems raised in this study are the appearance of similar companies which become the tough competitors of Gojek in Indonesia to cause problem on Gojek customers loyalty. Respondents in this study were 200 people of Gojek customers that located in Pekanbaru. From the results of the Structural Equation Modelling (SEM) analysis found that the trust and service quality variables both have a significant influence on both customer satisfaction and loyalty on Gojek customers. While the variable innovation has an effect but not significant on both customer satisfaction and loyalty on Gojek customers. Other than that the results also found that the variable customer satisfaction has a significant influence on customer loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, inovasi, dan kualitas layanan terhadap kepuasan dan loyalitas pelanggan Gojek di kota Pekanbaru. Permasalahan yang diangkat dalam penelitian ini adalah timbulnya perusahaan sejenis yang menjadi pesaing ketat Gojek di Indonesia hingga menimbulkan masalah pada loyalitas konsumen Gojek. Responden dalam penelitian ini adalah 200 orang pelanggan Gojek yang berada di kota Pekanbaru. Dari hasil analisis Structural Equation Modelling (SEM) yang dilakukan ditemukan bahwa variabel kepercayaan dan kualitas layanan mempunyai pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan Gojek. Sedangkan variabel inovasi berpengaruh tidak signifikan baik terhadap kepuasan maupun loyalitas pelanggan Gojek. Selain itu juga ditemukan bahwa variabel kepuasan pelanggan mempunyai pengaruh yang signifikan terhadap loyalitas pelanggan Gojek.
Analisis Pengaruh Persepsi Harga, Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Transportasi Online (Studi Kasus Pada Pengguna Gojek di Pekanbaru) Sarli Rahman; Rika Rika; Pamuji Hari Santoso; ‪Onny Setyawan
Jurnal BANSI - Jurnal Bisnis Manajemen Akutansi Vol. 2 No. 1 (2022)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.58794/bns.v2i1.73

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Harga, Kualitas Pelayanan, Kepercayaan terhadap Loyalitas Pelanggan pada transportasi online. Objek penelitian ini pada pengguna gojek di Pekanbaru. Teknik pengambilan sampel menggunakan non-probability sampling metode Convenience Sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 218 responden. Metode analisa yang digunakan dalam penelitian ini dengan model regresi linier berganda. Hasil penelitian menunjukkan bahwa : Persepsi Harga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh negatif dan tidak signifikan terhadap Loyalitas Pelanggan, Kepercayaan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.
RELATIONSHIP OF MARKETING TACTICS ON CONSUMER TRUST AND CONSUMER LOYALTY : THE CASE OF MEGA SANEL LESTARI PEKANBARU Evelyn Wijaya; Suyono Suyono; Pamuji Hari Santoso
Journal of Applied Business and Technology Vol. 1 No. 1 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.799 KB) | DOI: 10.35145/jabt.v1i1.18

Abstract

Maintaining consumer loyalty is the main goal of relationship marketing. This is a way to build a long-term and mutually beneficial relationship between business owners and consumers. This study aimed to analyze the effect of relational marketing on consumer trust and consumer loyalty at Mega Sanel Lestari, Pekanbaru. The population in this study was consumers who made at least a purchase transaction at Mega Sanel Lestari, Pekanbaru with a total sample of 100 respondents. The study used SmartPLS 3 program. The results of the study indicate that relationship marketing and consumer trust have a significant positive effect on consumer loyalty and consumer trust. Consumer trust becomes the dominant variable in building and maintaining Consumer loyalty at Mega Sanel Lestari, Pekanbaru.
DAMPAK HARGA, ULASAN ONLINE, DAN RATING TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA Evelyn Wijaya; Sherly The; Pamuji Hari Santoso; Jennifer Chandra; Suyono Suyono
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i2.3461

Abstract

E-commerce development in Indonesia has increased significantly with percentage of 78% where e-commerce transaction reached 435 trillion on November 2022. This condition encourages competition of each e-commerce is getting tougher. Purpose of this research was to analyze the impact of price, online review and rating to purchase decision on Tokopedia e-commerce. The population in this research are customers who have made purchases on Tokopedia e-commerce. The sampling technique used accidental sampling with the number of samples as much as 150 respondents. Data analysis used multiple regression analysis. The results show that price has positive significantly effect on purchase decision while online review and rating have no significant effect on purchase decision. Perkembangan e-commerce di Indonesia mengalami peningkatan yang signifikan dengan persentase mencapai 78% dimana nilai transaksi e-commerce mencapai 435 triliun pada November 2022. Kondisi ini mendorong tingkat persaingan antar e-commerce semakin tajam. Tujuan dari penelitian adalah untuk menganalisa pengaruh harga, ulasan online dan rating terhadap keputusan pembelian pada e-commerce Tokopedia. Populasi penelitian adalah konsumen yang telah melaksanakan pembelian pada e-commerce Tokopedia. Teknik pengambilan sampel menggunakan accidental sampling dengan jumlah sampel sebanyak 150 responden. Teknik analisa data menggunakan analisa regresi berganda. Hasil penelitian menunjukkan bahwa Harga berpengaruh signifikan positif terhadap keputusan pembelian sedangkan ulasan online dan rating berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian.
PEMBEKALAN PRAKTEK KERJA INDUSTRI (PRAKERIN) DI SMK MUHAMMADIYAH 3 TERPADU Rizaldi Putra; Pamuji Hari Santoso; Onny Setywan; Okalesa Okalesa; Ria Darmasari; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i1.3177

Abstract

The form of this activity is to provide training to SMK students before participating in the Implementation of Industrial Work Practices (Prakerin), which is part of the Dual System Education which is an innovation in the SMK program where students carry out work practices (internships) in companies or industries that are part of the integral part of the education and training process in SMK. This activity was carried out at the Integrated 3 Muhammadiyah Vocational School by inviting lecturers from the Pelita Indonesia Institute of Business and Technology to provide material related to student preparation to take part in internships. This activity was held in early March 2023, while the purpose of holding this activity for Vocational High School (SMK) students is so that students can be prepared to improve quality and basic insights in the world of business or industry.
Co-Authors Bord Nandre Aprila Evelyn Wijaya Jennifer Chandra Okalesa Okalesa Onny Setywan Ria Darmasari Rika Rika Rizaldi Putra Sarli Rahman Sherly The Sherlyn Stevanie Suyono Wiko Rusmansyah ‪Onny Setyawan