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Perlindungan Hukum Terhadap Peniruan Merek Mawar + Logo David David; Esther Lita Simamora; Petrus George Victory Sitompul; Steven Steven
JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Vol 1 No 2 (2019): EDISI BULAN JULI 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jurnalrectum.v1i2.201

Abstract

Abstrak Hak kekayaan intelektual merupakan kekuatan kreaktifitas dan inovasi yang diterapkan melalui ekspresi artistik. dalam hal ini sumber daya pontesial intelektual seseorang yang tidak terbatas dan dapat diperoleh oleh semua orang. hak kekayaan intelektual merupakan sebuah kekuatan yang dapat digunakan untuk meningkatkan martabat seseorang dan masa depan suatu bangsa, secara material, budaya dan sosial. Merek digunakan sebagai tanda untuk membedakan produk yang dihasilkan oleh seseorang atau suatu badan hukum denganproduk yang dihasilkan pihak lain. fungsi utama dari sebuah merek adalah agar konsumen dapat mencirikan suatu produk baik barang maupun jasa yang dimiliki oleh perusahaan sehingga dapat dibedakan dari produk perusahaan lain yang serupa atau mirip yang dimiliki oleh pesaingnya.Konsumen yang merasa puas dengan suatu produk dengan merek tersebut di masa yang akan datan, Pengusaha yang sukses pasti punya kiat dan setiap pelaku usaha kiat suksesnya punpasti berbeda. umumnya pola pemasaran dan keandalan SDM (Sumber Daya Manusia) punya peranan penting dalam membangun suatu usaha namun tidak kalah pentingnya adalah perlunya " Merek Dagang".MAju mundurnya sebuah usaha sangat dipengaruhi oleh merek yang sekaligus sebagai pembawa ciri atau kepribadian suatu usaha oleh karenannya tidak heran sebuah entitas usaha selalu membangun dan menjaga citra merek dagangnya agar tidak dirusak oleh pihak tertentu. Berdasarkan pasal 1 angka 1 UU no. 20 tahun 2016 definisi merek adalah tanda yang dapat ditampilkan secara grafis berupa gambar, logo, nama, kata, huruf, angka, susunan warna dan bentuk 2 dimensi atau 3 dimensi, suara, hologram atau kombinasi dari 2 atau lebih unsur tersebut untuk membedakan barang atau jasa diproduksi oleh orang atau badan hukum dalam kegiatan perdagangan baeang atau jasa.
Perancangan Tata Letak Parkiran Rumah Sakit XYZ Menggunakan Metode Craft Vertikal Willis; Steven Steven; Anita Christine Sembiring
Jurnal Optimalisasi Vol 6, No 2 (2020): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v6i2.2505

Abstract

Motorcycle parking is an important facility, especially in hospitals. However, motorbike parking facilities are often neglected and tend to be built improperly, as a result, the parking facilities are poor and uncomfortable to use. This study focuses on the largest hospital in Medan. Motorcycle parking at this hospital is used as parking for PT.ABC employees and hospital visitors. This hospital parking lot is located in the basement and consists of only one narrow lane used for entrance and came out simultaneously. The impact of this parking lane is to cause long queues, especially during busy hours such as office hours. The second problem is, the parking lot is quite far from the entrance to the PT.ABC office and the entrance to the hospital so that it makes users walk further from the parking lot to their destination. The results of this study were to redesign the Layout of the motorcycle parking lot by applying the parking guidelines of the directorate general of land transportation and using the Craft method to increase the efficiency of the user's distance.
PENGARUH PERPUTARAN KAS, PERPUTARAN PIUTANG, RASIO HUTANG DAN MODAL KERJA TERHADAP PROFITABILITAS PADA PERUSAHAAN PERDAGANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2014-2018 Vincent Vincent; Yamin Wijaya; Steven Steven; Windy Antika; Lili Julyantari Jawak; Mohd Nawi Purba
Jurnal Warta Dharmawangsa Vol 15, No 1 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v15i1.1047

Abstract

PENGARUH SALURAN DISTRIBUSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ALAT KESEHATAN MEREK OMRON PADA PT. SUMBER MEDIKA INDONESIA MEDAN (DISTRIBUTOR ALAT KESEHATAN) Felicia Wijaya; Andy Andy; Vincent Vincent; Steven Steven; Rahmat Alamsyah Harahap
Jurnal Darma Agung Vol 27 No 2 (2019): AGUSTUS 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.849 KB) | DOI: 10.46930/ojsuda.v27i2.268

Abstract

This research aims at finding the effect of (1) distribution channels for purchasing decisions, (2) service quality for purchasing decisions, (3) distribution channels and service quality on purchasing decisions. The research method is a quantitative approach, a type of quantitative descriptive research in which it is explanatory research. Techniques of collecting data are by having interview, questionnaire and documentation study. Data analysis method is multiple linear regressions by testing the classical assumptions of normality, multicollinearity and heteroscedasticity. The population of this research is 232 customers, samples were taken by simple random sampling, as many as 147 customers and 30 customers were tested both validity and reliability. Research findings show that simultaneous distribution channels and service quality (Test F) have a positive effect on purchasing decisions with a value of 18,568. Partially (Test t) distribution channels have a positive and significant effect with a value of 2.802 and service quality has a positive and significant effect with a value of 2.963 on purchasing decisions. The test results of the coefficient of determination (R Square) obtained Adjusted R Square of 0.194 means that the distribution channels and service quality affect the purchasing decisions with a percentage level of 19.4% while the remaining 80.6% are other factors that were not examined by researcher.
Implementation of Water Conditions in Soil with Artificial Neural Network Method using Backpropagation Toppan Sintio; Steven Steven; Yennimar Yennimar
Journal of Computer Networks, Architecture and High Performance Computing Vol. 3 No. 2 (2021): Journal of Computer Networks, Architecture and High Performance Computing, July
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v3i2.950

Abstract

In agriculture and plantations, the land is an important thing, but sometimes the soil needs to be measured for its fertility, so measuring instruments are used. In this study, the authors tried to collect data for measuring using the Backpropagation method to determine the prediction of fertility in the soil. The backpropagation method is used to predict and also Backpropagation is a Neural Network algorithm. In using this method, input is a sensor that will take data in the form of soil moisture, pH when wet, and pH when dry, followed by this method which processes the data to be generated. The results of research with the Backpropagation algorithm get 80% accuracy of the 10 test data used for test results. The results tested initially were not as expected but with several trials, it was almost as expected but needed to be further developed. With the hope that there are people who can develop better for more knowledge and hopefully it can be useful for more. The suggestion in this is for readers who want to develop their suggestions to collect more data from this research to get more satisfying results. If the data is not more efficient, more efficient or accurate methods or means of data collection are expected to be used.