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Surpiko Hapsoro Darpito
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Pengaruh Technology Acceptance Model Terhadap Pembelian Furniture Dan Handycrat Produk Ukm Melalui Media Online Di Yogyakarta Surpiko Hapsoro Darpito
Jurnal Ilmu Komunikasi Vol 13, No 2 (2015)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v13i2.1454

Abstract

BRAND IMAGE AS A MEDIATION OF ELECTRONIC WORD OF MOUTH ON PURCHASING INTENTION OF LANEIGE Chikita Fatimasokasari Supradita; Surpiko Hapsoro Darpito; Dwi Hari Laksana
Jurnal Penelitian Ekonomi dan Bisnis Vol 5, No 2 (2020): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i2.3270

Abstract

The purpose of the study was to know and analyze the role of brand image as a mediator of the impact of the Electronic Word of Mouth on purchasing intention of Laneige’s product. A sample of 100 respondents used a purposive sampling technique. The type of test used to analyze the data was the validity and reliability test. The data analysis technique used is path analysis. The results of  the Electronic Word of Mouth study have a significant and positive effect on brand image and purchasing intention. The Brand image also has a significant and positive impact on purchasing intention and directly has a role as a mediator on the impact of Electronic Word of Mouth on purchasing intention of Laneige’s Product.Keywords: Electronic Word of Mouth; Brand Image; Purchasing Intention
Studi Konfirmasi Perceived Quality dan Perceived Transaction Value terhadap Acquisition Value yang Berdampak pada Willingess to Buy Surpiko Hapsoro Darpito; Hery Sutanto
Jurnal Manajemen Maranatha Vol. 10 No. 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1922.056 KB) | DOI: 10.28932/jmm.v10i2.84

Abstract

To be successfully in a value-conscious environment competition sellers have to stress the value of their offerings. One value-based strategy involves emphasizing the value of acquiring the product that known as acquisition value. Sellers can increase acquisition value perceptions by enhancing buyer's perceptions of the product's quaility or benefit relative to the selling price include of buyer's perceive transaction value. The influence of buyer's perception of quality, perceived internal price reference and perceived transaction value on buyer's perceived acquisiton value and it's impact on their willingness to buy of Secutis Matic motor cycle in Yogyakarta have been researched. This research used Structural Equation Modelling (SEM)to test the four hypotheses proposed. The results showed there are a positive relationship between buyer's perception of quality and perceived acquisition value, a positive relationship between buyer's perceived transaction value and perceived aquisition value, a positive relationship between buyer's perceived aquisition value and their willingness to buy, and a positive relationship between buyer's perceived transaction with their willingness to buy.Keywords: perception of quality, perceived internal price, perceived transaction value, perceived acquisition value, and willingness to buy.
The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction Theresia Omiwa Oktariani; Wisnalmawati Wisnalmawati; Surpiko Hapsoro Darpito
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
Pengaruh Brand Image, Perceived Quality, Perceived Price terhadap Niat Beli Survei Pada Generasi Muda Calon Konsumen Produk Thrift di Daerah Istimewa Yogyakarta Akbarudin Fikri Anwar; Surpiko Hapsoro Darpito; Hasa Nurrohim
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i2.1422

Abstract

This study aims to analyze the effect of Brand Image, Perceived Quality, and Perceived Price on Purchase Intention (Survey of the Young Generation of Thrift Product Consumers in the Special Region of Yogyakarta). The design of this research is descriptive and quantitative research using purposive sampling method, namely research conducted by sampling technique with certain considerations. Data collection was carried out in June 2022. The study population was all people who live in the Special Region of Yogyakarta. The samples studied were 120 respondents. Primary data collection technique is done by distributing questionnaires using google form. This study uses the Statistical Package for the Social Sciences (SPSS) 25.0 for Windows analysis tool. The results of this study indicate that 1) Brand Image, Perceived Quality, and Perceived Price have a positive and significant effect on Purchase Intention, 2) Brand Image has a positive and significant effect on Purchase Intention, 3) Perceived Quality has a positive and significant effect on Purchase Intention, 4) Perceived Price has a positive and significant effect on Purchase Intention. The R2 value of 0.513 means that 51.3% of the variation of Purchase Intention on thrift products can be explained by the Brand Image, Perceived Quality and Perceived Price variables, the remaining 48.7 is explained by other variables outside of this study.
Pengaruh Service Quality dan Customer Relationship Management (CRM) terhadap Customer Loyalty yang dimediasi Customer Satisfaction Aifa Savira Nur Aini; Surpiko Hapsoro Darpito; A. Y. N. Warsiki
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1533

Abstract

This study aims to determine and analyze the effect of service quality and customer relationship management on customer loyalty mediated through customer satisfaction. This research was a survey research with the data collection is a questionnaire. The population in this study are customers who use IndiHome fixed broadband services in the Special Region of Yogyakarta. The data used in this study is primary data obtained from the answers of 130 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS for Windows application version 4. The results showed that: 1) Service Quality has a positive and significant effect on Customer Satisfaction, 2) Customer Relationship Management has a positive and significant effect on Customer Satisfaction , 3) Service Quality has a positive and significant effect on Customer Loyalty, 4) Customer Relationship Management has a positive and significant effect on Customer Loyalty, 5) Customer Satisfaction has a positive and significant effect on Customer Loyalty, 6) Customer Satisfaction mediates a positive and significant influence on service relationships Quality on Customer Loyalty, 7) Customer Satisfaction mediates a positive and significant influence on the relationship between Customer Relationship Management and Customer Loyalty.
Pengaruh Gaya Hidup, Harga, Kualitas Produk dan E-WOM Terhadap Keputusan Pembelian Masker Sensi Duckbill Shofa Arviani Nur Islamiati; Surpiko Hapsoro Darpito; Hadi Utomo
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1637

Abstract

ABSTRACT This study aims to determine and analyze the influence of lifestyle, price, product quality and electronic word of mouth on purchasing decisions. The type of research used is quantitative survey research with data collection tools in the form of questionnaires. The population in this study were all the people of Brebes Regency who had bought Sensi Duckbill masks. The data used is primary data obtained from the answers of 100 respondents by purposive sampling method. The data / technique used is Multiple Linear Analysis. The results of the study concluded that: 1) Lifestyle has a positive and significant effect on the Purchase Decision for Sensi duckbill mask products in the Brebes Regency area, 2) Price has a positive and not significant effect on the Purchase Decision for Sensi duckbill mask products in the Brebes Regency area, 3) Product Quality has an effect positive and signific/ant impact on the Purchase Decision for Sensi duckbill mask products in the Brebes Regency area, 4) E-WOM has a positive and significant effect on the Purchase Decision for Sensi duckbill mask products in the Brebes Regency area, 5) Lifestyle, Price, Product Quality and E-WOM jointly have a significant effect on the Purchase Decision for Sensi duckbill mask products in the Brebes Regency area. Keywords: Lifestyle, price, product quality, e-WOM and purchase decision. ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh gaya hidup, harga, kualitas produk dan electronic word of mouth terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah penelitian survey kuantitatif dengan alat pengumpulan data berupa kuesioner. Populasi dalam penelitian ini adalah seluruh Masyarakat Kabupaten Brebes yang pernah membeli masker Sensi Duckbill. Data yang digunakan adalah data primer yang diperoleh dari jawaban 100 responden dengan metode purposive sampling. Teknik analisis data yang digunakan adalah Analisis Linier Berganda. Hasil penelitian menyimpulkan bahwa: 1) Gaya Hidup berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk masker Sensi duckbill di wilayah Kabupaten Brebes, 2) Harga berpengaruh positif dan tidak signifikan terhadap Keputusan Pembelian produk masker Sensi duckbill di wilayah Kabupaten Brebes, 3) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk masker Sensi duckbill di wilayah Kabupaten Brebes, 4) E-WOM berpengaruh positif dan signifikan terhadap terhadap Keputusan Pembelian produk masker Sensi duckbill di wilayah Kabupaten Brebes, 5) Gaya Hidup, Harga, Kualitas Produk dan E-WOM secara bersama-sama berpengaruh signifikan terhadap terhadap Keputusan Pembelian produk masker Sensi duckbill di wilayah Kabupaten Brebes. Kata Kunci: Gaya hidup, harga, kualitas produk, e-WOM dan keputusan pembelian.
Pengaruh Persepsi Keamanan dan Persepsi Kemudahan terhadap Niat Beli Online pada Calon Konsumen TikTok Shop dengan Kepercayaan sebagai Variabel Intervening Puspita Larasati; Surpiko Hapsoro Darpito
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1684

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Keamanan dan Persepsi Kemudahan terhadap Niat Beli secara Online dengan Kepercayaan (trust) sebagai Variabel Intervening (Survei Pada Calon Konsumen TikTok Shop di Daerah Istimewa Yogyakarta). Rancangan penelitian ini adalah penelitian deskriptif dan kuantitatif dengan menggunakan metode purposive sampling. Pengambilan data dilakukan pada bulan Februari 2023. Populasi penelitian adalah seluruh masyarakat yang berdomisili di Daerah Istimewa Yogyakarta. Sampel yang diteliti sebanyak 100 responden. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan google form. Penelitian ini menggunakan SmartPLS 3.0 untuk alat analisis Windows. Hasil penelitian ini menunjukkan bahwa 1) Persepsi Keamanan berpengaruh positif dan sigifikan terhadap Niat Beli Online, 2) Persepsi Kemudahan berpengaruh positif dan signifikan terhadap Niat Beli Online, 3) Persepsi Kemanan berpengaruh positif dan signifikan terhadap Kepercayaan (trust), 4) Persepsi Kemudahan berpengaruh positif dan signifikan terhadap Kepercayaan (trust), 5) Kepercayaan (trust) berpengaruh positif dan signifikan terhadap Niat Beli Online, 6) Persepsi Keamanan berpengaruh positif dan signifikan terhadap Niat Beli Online melalui Kepercayaan (trust), 7) Persepsi Kemudahan berpengaruh positif dan signifikan terhadap Niat Beli Online melalui Kepercayaan (trust). Nilai R square sebesar 0,725 berarti bahwa 72,5% variasi Niat Beli Online pada TikTok Shop dapat dijelaskan oleh variabel Persepsi Keamanan, Persepsi Kemudahan dan Kepercayaan (trust), sisanya 27,5% dijelaskan oleh variable lain di luar penelitian ini. Kata kunci: Persepsi Keamanan, Persepsi Kemudahan, Niat Beli secara Online, Kepercayaan (trust)
Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Purchase Intention yang dimediasi Green Trust Riko Adi Wicaksono; Surpiko Hapsoro Darpito
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1775

Abstract

The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator. This research was a survey research with the data collection is a questionnaire. The population in this study are potential consumers of Le Minerale disposable gallons in Yogyakarta, The data used in this study is primary data obtained from the answers of 100 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS version 3.2.9. The results showed that green perceived value has a positive and significant influence on green trust. Green perceived risk has a negative and significant impact on Green trust. Green trust has a positive and significant impact on Green purchase intention. Green perceived value influence Green purchase intention positive and significant. Green perceived risk has a negative and significant impact on Green purchase intention. Green trust mediates a positive and significant influence on Green perceived value and Green purchase intention. Green trust mediates a negative and significant influence on the relationship between Green perceived and Green purchase intention. Keywords:Green perceived value,Green perceived risk, Green trust, Green pruchase intention
Pengaruh Service Quality dan Customer Relationship Management (CRM) terhadap Customer Loyalty yang dimediasi Customer Satisfaction Aifa Savira Nur Aini; Surpiko Hapsoro Darpito; A. Y. N. Warsiki
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1533

Abstract

This study aims to determine and analyze the effect of service quality and customer relationship management on customer loyalty mediated through customer satisfaction. This research was a survey research with the data collection is a questionnaire. The population in this study are customers who use IndiHome fixed broadband services in the Special Region of Yogyakarta. The data used in this study is primary data obtained from the answers of 130 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS for Windows application version 4. The results showed that: 1) Service Quality has a positive and significant effect on Customer Satisfaction, 2) Customer Relationship Management has a positive and significant effect on Customer Satisfaction , 3) Service Quality has a positive and significant effect on Customer Loyalty, 4) Customer Relationship Management has a positive and significant effect on Customer Loyalty, 5) Customer Satisfaction has a positive and significant effect on Customer Loyalty, 6) Customer Satisfaction mediates a positive and significant influence on service relationships Quality on Customer Loyalty, 7) Customer Satisfaction mediates a positive and significant influence on the relationship between Customer Relationship Management and Customer Loyalty.
Co-Authors A. Y. N. Warsiki Aifa Savira Nur Aini Akbarudin Fikri Anwar Chikita Fatimasokasari Supradita Dwi Hari Laksana Hadi Utomo Hasa Nurrohim Hery Sutanto Puspita Larasati Riko Adi Wicaksono Shofa Arviani Nur Islamiati Theresia Omiwa Oktariani Wisnalmawati -