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Sesotya Ariani
UPN "Veteran" Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PUPUK ORGANIK (STUDI KASUS UD. TANI MAJU YOGYAKARTA) Sesotya Ariani; Nanik Dara Senjawati; Budiarto Budiarto
Jurnal Dinamika Sosial Ekonomi Vol 16, No 2 (2015): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v16i2.3654

Abstract

The research aims to understand the factors that influence the decision of consumers in purchasing the organic fertilizer in UD. Tani Maju. The research method that is used research is descriptive analysis with data collection techniues through the result of the interview and shares the questioner with types of primer and secondary. The sample taking location is based on the method of case study in UD. Tani Maju (Magelang Street KM 5,6 Yogyakarta). The procedure that is used to take the respondent is Convenience Sampling or in other terms is Accidental Sampling, the number of respondents are 100 people consisting of 50 people who buys and 50 people who do not buy.  The data  analysis  method  that is used  with  analysis  logit.  The result of this research shows that from the 10 factors that are analyzed, there are only 2 factors that significantly affect the decision of purchasing organic fertilizer in UD. Tani Maju Yogyakarta, namely the media  and the confidence.Keywords: decision in purchasing, consumer behavior, organic fertilizer, the media, the confidence.
Co-Authors Budiarto Budiarto Senjawati, Nanik Dara