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All Journal Jurnal Kajian Akuntansi Maro (Jurnal Ekonomi Syariah dan Bisnis) Kajian Akuntansi Jurnal Akuntansi Kompetif BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Indonesian Community Service and Empowerment Journal (IComSE) Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI AMMA : Jurnal Pengabdian Masyarakat Finance and Business Management Journal (FBMJ) KIC
Wulan Riyadi
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Coopetition : Jurnal Ilmiah Manajemen

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Pengaruh Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan Desa Cibodas Melia Wida Rahmayani; Nita Hernita; Ayu Gumilang; Wulan Riyadi
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.1428

Abstract

The development of information technology is currently very rapidly affecting the community in supporting various business activities. Cibodas Village, one of the areas in Majalengka District, Majalengka Regency, West Java, has high regional potential in improving community welfare through home-based businesses made by the community itself. The purpose of this research is to find out the extent of the effectiveness of digital marketing in an effort to increase sales volume in order to get maximum profit. The method used is descriptive verification in which researchers describe the state of digital marketing in increasing sales volume. Correlation analysis is the analysis used in this study, partially testing the hypothesis to determine the effect. The conclusion in this study is that digital marketing has a positive and significant effect on sales volume, meaning that the benefits of digital marketing on sales volume are needed because it will increase or decrease sales volume.
Co-Authors abdul hakim Ani Fitriani Ayu Gumilang Ayu Gumilang Lestari DENI ISTIONO Erpi Rahman Faskal Dias Anugrah Hani Sri Mulyani Hanikatus Sholikah Hernita, Nita Indah Purnama Sari Kurnadi, Engkun Latief Z.Nur Latief Zaenuddin Nur Mahiri, Eli Achmad Melia Wida R Melia Wida Rahmayani Melia Wida Rahmayani MOCHAMAD FEBRI SAYIDIL UMAM Pipih Sopiyan Raden Wulan Saparinda Robi Maulana Yogi Ginanajar Yogi Ginanjar