Wilson H Limbong
Departemen Manajemen, FEM IPB

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Kajian Pengembangan Usaha IKM Pangan Komoditas Roti dan Kue di Kota Bogor (Studi Kasus Brownies Elsari, Bogor) Ade Hendar Purnawan; Wilson H Limbong; Sri Hartoyo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 1 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.275 KB) | DOI: 10.29244/mikm.7.1.74-84

Abstract

This research is aimed to analyze the prospect of small-medium bakery industry, especially that is located in Bogor. The small industries generally still have the same problem when they need credit from the bank for their investment. This research will analyzed these small industries by doing a case study in Elsari Brownies and Bakery Bogor. There are four investment criteria to be calculated or analyzed. They are NPV, IRR, B/C ratio and PBP. The results show that the values of four investment criteria are positive i.e. NPV value and IRR value respectively is Rp113.236.973 and 66.81%, meanwhile B/C ratio value is 1.45 times and Payback Period is 31.69 months. But at normal/liquid condition which there is no wasted product causing by sales return, the analyses result show that to invest in this industry is very reasonable. At that condition the value of NPV is Rp267,157,761, IRR value’s is 132.35%, PBP is 18.4 months and B/C ratio is 2.21 times. As the results of sensitivity analyses, the decreasing of brownies sales factor has significant effect rather than the influence of the increasing of brownies raw materials price factor. But if both factors are happened at the same time, it will cause worst effect than if each factors occurred. The research is also to analyze the problems faced by the Elsari Brownies & Bakery industry. Firstly, the questionnaires are given to Elsari brownies customers. The result shows that 60% of respondents feel to be satisfied enough with this product (Elsari brownies) and 36% of respondents are satisfied with this product. 74% of respondents said that the brownies price is cheap enough and 50% of respondents say that this product is delicious enough. Finally, the SWOT analyzed is to be done. The Internal-External Matrix shows that this industry is in fifth cell. The result recommends the Elsari industry to do the hold and maintain strategy. The appropriate strategies for fifth cell are market penetration and product development. Elsari should do the following strategy for market penetration: widening market network into well known-food restaurant and tourism places that located at outside Bogor as marketing main target, by making relationship with existing counters at those places or build a new branch. The appropriate strategy for product development is making more ‘broker’ product.  Key words: investment criteria, sensitivity analyses, strategy
Strategi Pengembangan Usaha Agroindustri Tepung Gandum di Gapoktan Gandum, Kabupaten Bandung Jenny Laura Ulina Panjaitan; Wilson H Limbong; Ani Suryani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 1 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.025 KB) | DOI: 10.29244/mikm.7.1.85-93

Abstract

Development of domestic wheat is expected to be an alternative food availability in the country. Processing of wheat into flour in Bandung regency done by small-scale agro-industry business unit that still uses fairly simple processing technologies. Wheat flour agro-industry business unit is expected to develop into independent business units and professional and professionally managed with sound business-oriented features, both technical, economic, social, feasible, profitable and sustainable. Research objectives, including to (1) know the strategic factors affecting wheat flour agro industry business, (2) determine the feasibility of wheat flour agro-industry, (3) to formulate appropriate strategies in order to develop future business wheat flour agroindustry. Data collection methods used are primary data collection through field surveys and interviews. Questionnaire was spreaded to the farmers to obtain supporting data with a purposive sampling method. Secondary data collection was done through literature, documents and reports related agencies. Results of the feasibility analysis showed that from the calculation feasibility study, with an investment cost Rp105.000.000 Net Present Value (NPV): discount factor (DF) 14% USD 47,294,561; Internal Rate Return (IRR) 35,24%; Pay Back Period (PBP) 2,17 years, Benefit Cost Ratio (BCR) of 1,84 and breakeven production of 19,648.37 kg. These values indicate that the business wheat flour of Agroindustry unit is feasible managed by wheat Gapoktan. Total value of the internal strategic matrix 2,802; show business wheat flour of Agroindustry unit at wheat Gapoktan has high internal factors, and total external strategic matrix of 3,013 shows the response given by wheat agroindustry flour wheat Gapoktan business unit to the external environment is high and agroindustry unit position is in second quadrant. Based on the best strategic, alternative analysis obtained by six is the most effective strategic business units conducted by the wheat flour of Agro-Industry unit (1) Conducting Fulfillment Services and Infrastructure Business Unit Agro Wheat Flour, (2) Building partnerships with the food industry while maintaining product quality, (3) increase production and productivity in the face of increasing demands wheat, (4) enhance the role of managers in developing agroindustries business unit of wheat flour, (5) Develop institutional wheat Gapoktan in the agribusiness community to address the changing culture (6). Active to build partnership with the stakeholder to solve of the wheat flour problems.