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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Moneter : Jurnal Akuntansi dan Keuangan JURNAL EDUCATION AND DEVELOPMENT Business Innovation and Entrepreneurship Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal AbdiMas Nusa Mandiri

Desy Tri Anggarini

Universitas Bina Sarana Informatika

Author-ID : 2516338

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Articles

Faktor–Faktor yang Mempengaruhi Personal Branding dalam Membangun Citra dan Popularitas dalam Media Sosial Desy Tri Anggarini
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstrak- Personal brand is a collective representation of how a person is perceived by the public, in social media. Personal branding is promoting the strengths and uniqueness of individuals for a target audience. Personal branding has become an effective way of communication between a person and their respective publics, distinguishing them from their competitors based on their uniqueness and distinct values. The purpose of this research is a personal branding concept to become an attribute to be more professional, be able to create, promote, and develop themselves through social media. Personal branding a very easy and practical way through social media can help, open doors for personal branding and can easily find out, and get success and new career opportunities, partnerships and audiences for their work. The result of the research is that social media plays a very important role of creation of a personal brand. The better access online tools like Facebook, LinkedIn, Twitter and Pinterest and more. All media online profiles including your username, password and/or when you started recording. Pay attention to the types of posts you share through these profiles, for example on LinkedIn, share information about portfolio experts, who your people meet with each profile. on Facebook, friends, family and partners. Create content on your profile with the administration of the interpersonal organization you use. This research method is a qualitative research with a descriptive approach, because considering that personal branding research through social media is an application carried out by someone personally. The implications of the research are getting easier to get a better job, easy to get relevant company contacts and clients, industry recognition, also getting more opportunities and creating better growth of work. Abstrak– Personal brand adalah representasi kolektif tentang bagaimana seseorang dirasakan oleh publik, dalam media sosial. Personal brand adalah mempromosikan kekuatan dan keunikan individu untuk suatu target audiens. Personal branding telah menjadi cara komunikasi yang efektif antara seseorang dan publiknya masing-masing, membedakan mereka dari pesaing mereka berdasarkan keunikan dan nilai-nilai yang berbeda. Tujuan dari penelitian ini adalah suatu konsep personal branding menjadi atribut untuk lebih profesional, sehingga mampu membuat, mempromosikan, dan mengembangkan diri melalui media sosial. Personal branding suatu cara yang sangat mudah dan praktis melalui media sosial dapat membantu, membuka pintu untuk personal branding serta dapat dengan mudah mengetahui, dan memperoleh kesuksesan serta peluang karir baru, kemitraan dan audiens untuk pekerjaan mereka. Hasil dari penelitian adalah media sosial memainkan peran yang sangat penting dalam penciptaan merek pribadi. Akses yang baik dengan bantuan alat online seperti Facebook, LinkedIn, Twitter dan Pinterest dan lainnya. Semua profil media online termasuk nama pengguna, kata sandi, dan/atau kapan Anda memulai rekaman. Memperhatikan jenis pos yang Anda bagikan melalui ini profil, misalnya di LinkedIn, berbagi informasi tentang pakar portofolio, siapa pertemuan orang-orang Anda dengan setiap profil. di Facebook, teman, keluarga, dan mitra. Membuat konten di profil Anda dengan administrasi organisasi interpersonal yang Anda gunakan. Metode peneliti ini adalah penelitian kualitatif dengan pendekatan deskriptif, karena mengingat penelitian personal branding melalui media sosial adalah merupakan penerapan yang dilakukan oleh seseorang secara personal . Implikasi dalam penelitian adalah mendapatkan kemudahan memperoleh pekerjaan yang lebih baik, mudah memperoleh kontak dan klien perusahaan yang relevan, adanya pengakuan industri, juga memperoleh lebih banyak peluang serta terciptanya pertumbuhan yang lebih baik

Pemanfaatan Digital Marketing Dalam E-Commerce Di Masa Pandemi Covid-19 Pada Majelis Talim Hidayatul Mubtadiin Kartika Mariskhana; Nining Suharyanti; Endang Suparni; Achmad Syahlani; Desy Tri Anggarini
Jurnal AbdiMas Nusa Mandiri Vol 2 No 2 (2020): Periode Oktober 2020
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v2i2.1924

Meningkatnya kasus positif virus corona Covid-19 di Jakarta kembali meningkat tajam dan sejak PSBB transisi 4 Juni sampai dengan 2 Juli jumlah kasus baru yang ditemukan 6.748 kasus. Selain itu Pemprov DKI Jakarta pun selalu memperhatikan angka presentase yang muncul, sebagai upaya antisipasi dan mengendalikan perkembangan dari Covid-19. Untuk itu media digital marketing adalah media yang efektif dalam era covid 19. Pelatihan Digital marketing dalam E-commerce pada Majelis Taklim Hidayatul Mubtadiin ini diharapkan dapat menjadi kontribusi yang bermanfaat untuk peningkatan kualitas dan kemampuan dalam pemasaran digital marketing lebih efektif. Pelatihan dilakukan dengan metode penyampaian teori dan praktek secara langsung. Pada akhir pelatihan, peserta menyatakan puas dengan angka 95 % dari hasil kuesioner yang disebarkan kepada mereka. Hampir rata-rata menyatakan bahwa materi pelatihan sesuai dengan kebutuhan mereka, karena dapat menunjang pekerjaan. Selanjutnya mereka juga mengatakan bahwa materi yang diberikan lengkap dan mudah dipahami, banyak yang menyatakan demikian, yakni sebesar 95,67%.

DAMPAK TRANSAKSI PEMBAYARAN GO-PAY BAGI PENINGKATAN PENJUALAN PEDAGANG KECIL MENENGAH DI PASAR MODERN BSD Ani Rakhmanita; Desy Tri Anggarini
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Penelitian ini dilakukan dengan dilatarbelakangi maraknya penggunaan pembayaran uang virtual yaitu Go-Pay. Objek dalam penelitian ini adalah pedagang kecil menengah di Pasar Modern BSD. Pemilihan lokasi ini diambil dikarenakan sebagai area penggunaan transaksi pembayaran Go-Pay terbanyak, sehingga dapat memberikan gambaran terhadap penelitian ini. Metode penelitian yang digunakan pada penelitian ini, yaitu kualitatif dengan analisis kualitatif deskriptif. Teknik pengumpulan data dilakukan dengan wawancara kelima pedagang kecil yg telah mengunakan pembayaran Go-Pay. Penelitian ini bertujuan untuk megetahui dampak pengunaan transaksi pembayaran Go-pay terhadap peningkatan penjualan pedagang kaki lima di Pasar Modern BSD. Diperoleh hasil bahwa pengunaan transaksi pembayaran Go-pay berdampak terhadap peningkatan penjualan

Government Policies for Economic Recovery and Handling COVID -19 Virus in Indonesia Desy Tri Anggarini; Ani Rakhmanita
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 7, No 2 (2020): Oktober 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/moneter.v7i2.8548

WHO establishes coronavirus (coronavirus disease, COVID-19), as the Public Health Anxiety of the World on January 30, 2020. The increase in countries affected by the Covid-19 virus is widespread throughout the world such as America, Spain and Italy making the world economic situation even more get worse. Some institutions predict the weakening of the world economy. The contraction of the global economy is still ongoing, uncertainty in the global financial markets has declined as the sluggish spread of COVID-19. The limitation of economic activity as a step for handling COVID-19 risks reducing global economic growth in 2020. Research on Government Policy for Economic Recovery and handling COVID-19 Virus in Indonesia, taking stimulus from fiscal and monetary policies undertaken by the Bank Indonesian , Ministry of Finance and Regulations Government 2020, with descriptive qualitative research methods using secondary data such as literature books, review studies from the internet and policies from the government and related ministries. The results of this study have carried out monetary policy through Bank Indonesia, and fiscal policy through the Ministry of finance and supported by Government Regulation of the Republic of Indonesia Number 23 of 2020 concerning the Implementation of the National Economic Recovery Program in the Context of Supporting State Financial Policies for Handling the Corona Virus Disease 2019 (Covid-19) and / or Facing Threats That Harm National Economy and / or Financial System Stability and Save the National Economy. Keywords: Fiscal Policy, Monetary Policy, Covid -19, Corona Virus

GAMIFICATION IN TEACHING INNOVATION: PERCEPTION OF TEACHER ADAPTATION WITH THE ORGANISM-RESPONSE STIMULUS PARADIGM Ani Rakhmanita; Paramitha Kusumawardhani; Desy Tri Anggarini
Jurnal Education and Development Vol 11 No 1 (2023): Vol.11 No.1. 2023
Publisher : Institut Pendidikan Tapanuli Selatan

The use of gamification in teaching innovation provides hope to involve students, motivate in their learning study. Most of the previous studies examined the success of gamification for students. However, there are few studies that examine teacher perceptions in adapting the application of gamification. In this study, we used a qualitative approach to delve deeper into the opportunities and barriers teachers feel in implementing learning gamification. The results showed that some teachers could see the benefits of gamification in attracting students' interest in learning and creating more interactive learning. From the other side, some teachers find gamification challenging in its application. The perceived barriers for teachers to use gamification are lack of time in preparing gamification, lack of knowledge about gamification, and inapposite class arrangements for game educatin activities. There must be a stimulus from related organizations in overcoming this problem, for example by providing teacher training on the benefits of applying gamification to encourage the response of teachers in implementing gamification learning.

The Effect of Work From Anywhere Patterns on Employee Motivation and Performance Desy Tri Anggarini; Andang Prihasnowo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 1 (2023): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i1.642

The Covid pandemic in 2020 has had an extraordinary impact. Communities must make adjustments in carrying out their daily activities, including adaptation to new work patterns. As a form of transformation, the Ministry of Finance changed the work pattern from the beginning of working in an office to a Work From Anywhere (WFA) pattern. The WFA work pattern combines several work patterns, namely, working in an office, a satellite office, and working from home. Everyone works based on different motivations and is determined by various internal and external factors. Internal factors include boredom, the desire to gather with co-workers, and happiness with family. The external factor is the availability of working facilities in the office, at a satellite office, or when working from home. Employee performance has a significant influence on organizational performance. Organizational goals will be achieved if there is support from employees in the form of completing tasks assigned to employees. This study aimed to determine the effect of WFA work patterns on employee Motivation and performance. The research method used is descriptive qualitative. The data is processed based on a questionnaire from 26 respondents. The results showed that most respondents agreed with the WFA work pattern and that there was an increase in employee performance (91%) and employee motivation (91%). For work preference, most of the respondents chose to work in a hybrid manner (56%), namely working part of the time in the office and part of the time working from home, by choosing two days to work from home (48%) and choosing a working schedule for 8 hours effective at intervals 08.00- 17.30 (60 %).

The Influence Of Financial Technology (Fintech) And User Experience On Trust In Financial Transactions Mediated By Perceptions Of Security Santo Dewatmoko; Udayat Udayat; Desy Tri Anggarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3912

This research investigates the intricate interplay of Financial Technology (Fintech), User Experience, Security Perception, and Trust in Financial Transactions within the context of Bank Mandiri's Surapati branch in Bandung. Utilizing a sample of 50 employees, a path analysis employing Partial Least Squares (PLS) was conducted to examine the direct and indirect effects of Fintech and User Experience on Security Perception and Trust in Financial Transactions. The results indicate a highly significant direct impact of Financial Technology (Fintech) on both Security Perception and Trust in Financial Transactions, highlighting the transformative influence of technological advancements in shaping employees' perceptions of security and trust in financial transactions. Conversely, while the direct effect of User Experience on Security Perception was not statistically significant, the indirect effect of User Experience on Trust in Financial Transactions through Security Perception did not reach significance, suggesting that the relationship between user experience and trust is not significantly mediated by security perceptions in this specific context. These findings contribute nuanced insights into the evolving dynamics of Fintech integration, user experiences, and their implications for security perceptions and trust in digital financial services.

Co-Authors Achmad Syahlani Andang Prihasnowo Ani Rakhmanita Endang Suparni Kartika Mariskhana Nining Suharyanti Paramitha Kusumawardhani Santo Dewatmoko Udayat Udayat

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