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All Journal Jurnal Bisnis dan Pembangunan Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Business Innovation and Entrepreneurship Journal AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Journal of Research in Business, Economics, and Education ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Disrupsi Bisnis
Dayat Ikhsan Hajati
Politeknik Kotabaru
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Riset Inspirasi Manajemen dan Kewirausahaan

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Pengaruh Technology Acceptance Factors, Website Service Quality, dan Specific Holdup Cost, Terhadap Loyalitas Pelanggan Pada Platform Shopee.Co.Id (Studi Pada Mahasiswa Politeknik Kotabaru) Dayat Ikhsan Hajati
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 4, No 2 (2020): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.014 KB) | DOI: 10.35130/jrimk.v4i2.101

Abstract

The aims of this study were to analyze the significant and positive effect of technology acceptance factor, website service quality, specific holdup cost on customers’ loyalty partially and simultaneously. The population were Polytechnic of Kotabaru students with 95 people as the samples by purposive sampling technique. The method of data analysis used multiple linear regression. The results showed that 1) there was no significant effect technology acceptance factors on customers’ loyalty partially but has a positive effect, 2) there was negative and no significant effect website service quality on customers’ loyalty partially, 3) there was positive and significant effect specific holdup cost on customers’ loyalty partially, 4) there were positive and significant effect on technology acceptance factors, website service quality, specific holdup cost simultaneously.
Co-Authors Dwi Wahyu Artiningsih Hj. Nurul Wahyuni Muhdar Renny Yunita Rosida Taufik Rahim