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All Journal Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN)
Yosinta Damayanti
UIN Sunan Ampel Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Implementasi Total Quality Management (TQM) Terhadap Kepuasan Nasabah Pada Perbankan Konvensional Bank Tabungan Negara (BTN) KCP Uin Sunan Ampel Surabaya Yosinta Damayanti
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 2 (2018): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v1i2.349

Abstract

The current era of globalization requires companies to participate in global competition. It takes an insight orscience and technology to be able to make developments for the company and its resources in order to compete.Talking about globalization cannot be separated from the banking sector. The financial sector itself plays a veryimportant role in triggering the economic growth of a region. The contribution of the banking sector cannot beseparated from the support for the world of education, especially the cooperation between universities and thebanking sector to improve service to students. One way to achieve customer satisfaction is by providing value inthe form of the application of the Total Quality Management (TQM) method. The purpose of this study was toexplain the effect of Total Quality Management (TQM) on customer satisfaction in conventional banking at theState Savings Bank, KCP UIN Sunan Ampel, Surabaya. This research uses quantitative methods withdescriptive analysis and simple linear regression as a test of influence. The results of this study state that TotalQuality Management (TQM) can significantly and positively affect Customer Satisfaction.
Efektivitas Pengambilan Keputusan Aliansi Strategis Dalam Menciptakan Keunggulan Kompetitif Bagi Perusahaan Yosinta Damayanti
Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN) Vol 4 No 1 (2022)
Publisher : SEKOLAH TINGGI AKUNTANSI DAN MANAJEMEN INDONESIA (STAMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55622/jamin.v4i1.262

Abstract

The era of globalization along with the COVID-19 pandemic brings more challenges for companies to survive in facing their competition. Competitive advantage is the main capital that must be owned by the company that is facing its competition. In an effort to create a competitive advantage, leaders always strive to take the company through the right steps, one of which can be through decision-making in the form of strategic alliances. The purpose of the study is to develop scientific insights regarding the effectiveness of strategic alliance decision-making in creating a competitive advantage for the company. the method used in this study is using qualitative research methods in the form of literature study. The results of this study indicate that strategic alliance decision-making is a form of strategy that is able to create a competitive advantage for the company.
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