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All Journal Jurnal Akuntansi Kontemporer Jurnal Manajemen dan Inovasi (MANOVA)
Basuki Basuki
Universitas Airlangga Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Bisnis dalam Pengembangan Produk Kemasan Karton Bergelombang Mikro Flute di PT. Temprina Media Grafika Libert Hutahaean; Basuki Basuki
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i1.724

Abstract

Perusahaan menyusun strategi bisnis untuk mencapai tujuan perusahaan yaitu pertumbuhan yang berkelanjutan salah satunya melalui pengembangan produk. Strategi bisnis yang berhasil itu harus relevan dengan lingkungan eksternal dan lingkungan internal Perusahaan. Sedangkan perencanaan pengembangan produk harus dapat memenuhi permintaan pelanggan. Penelitian studi kasus di PT TMG bertujuan menyusun rancangan alternatif strategi bisnis pengembangan produk kemasan karton bergelombang mikro flute menggunakan analisis SWOT dengan teknik analytical network process (ANP). Sedangkan pengembangan konsep produk kemasan karton bergelombang mikro flute menggunakan metode Quality Function Deployment (QFD). Hasil penelitian menunjukan prioritas alternatif rancangan strategi bisnis dan rencana disain atau kebutuhan teknis pengembangan produk kemasan mikro flute.
EFEKTIVITAS PETA STRATEGI DALAM ALOKASI BIAYA: SUATU EKSPERIMEN BERBASIS INTERNET Jesica Handoko; I Made Narsa; Basuki Basuki
Jurnal Akuntansi Kontemporer Vol 14, No 1 (2022)
Publisher : Graduate School, Widya Mandala Catholic University Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3103.025 KB) | DOI: 10.33508/jako.v14i1.3199

Abstract

Research Purposes. This study aims to test whether there are differences in resource cost allocations when decision makers receive negative or positive information.Research Methods. This research with a 2x3x2 mixed subject design was conducted using an internet-based experimental application with the final result of 132 participants who passed the manipulation check.Research Results and Findings. The study results do not show differences in resource cost allocations when there are differences in performance achievement. The effectiveness of the strategy map is proven to be significant when the decision makers get the strategy map visualization, that is, there is no excessive allocation compared to those in the group without the strategy map visualization.
Co-Authors I Made Narsa Jesica Handoko Libert Hutahaean