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All Journal JURNAL HOSPITALITI DAN PARIWISATA
Margaretha Nova Warokka
Politeknik Negeri Manado
Decision Sciences, Operations Research & Management

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Group Reference Pengaruh Group Reference Terhadap Pengambilan Keputusan Wisatawan Dalam Mengunjungi Objek Wisata Tetempangan Hill di Kab.Minahasa Prov. Sulawesi Utara DEISY CHRISTINA ANDIH; Margaretha Nova Warokka
HOSPITALITI DAN PARIWISATA Vol 2 No 1 (2019): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v2i1.15

Abstract

North Sulawesi has a beautiful nature with extraordinary natural wealth. One kind of the natural wealth possessed by the province of North Sulawesi, especially Minahasa Regency, is the Object of Tetempangan Hill. It is a natural tourist’ attraction which presents a very beautiful natural scenery of the expanse of sea and mountains that stretches. . The Tetempangan Hill tourist attraction is located between Koha village and Agotey village. Day by day, more and more tourists visit this attraction both young and old who come to enjoy the existing natural beauty. This research was conducted by using descriptive quantitative method. Descriptive research was done to get description about group reference (X) which becomes independent variable in relation to decision of tourists (Y) as dependent variable. Research was through data obtained from the results of questionnaires, interviews and secondary data of Tetempangan Hill, Minahasa Regency, North Sulawesi Province. Technique of collecting data used was survey method that is collecting data of an object in the field by taking a sample from a population by using questionnaires as a data collection tool spread to 60respondents. In addition, the authors use statistical tests. Group reference, in this case family and friends ,have a significant influence on the decision of the tourists to visit the attraction of Tetempangan Hill ,Minahasa Regency , North Sulawesi Province. Decision making by tourists in visiting the attractions of Tetempangan Hill has a positive relationship with the influence of the group reference ,in this case, family and friends.
Penguatan Peran Tour Guide Dalam Memasarkan Objek Wisata di Kecamatan Silian Raya di Kabupaten Minahasa Tenggara Margaretha Nova Warokka; Radjab Djamali
HOSPITALITI DAN PARIWISATA Vol 4 No 1 (2021): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v4i1.61

Abstract

The purpose of this research is to empowered the community, in this case Tour Guide in introducing tourism object in South West Minahasa Regency, especially Silian Raya District and to empowered them through their skill as a Marketing Agent in increasing tourists to come to this area, and the third, is to boost the community economy by participating in community businesses in tourism field, which are cooperated with BUNDES. This is due to no marketing strategy that suit to sell the tourism objects by the businessmen in Kecamatan Silian Raya Kabupaten Minahasa Tenggara. The previous marketing strategy through promotion that was implemented not well planned, takes some efforts and steps to synchronize, so the visitationsof tourist will increase.The method of this research used here is descriptive qualitative. Descriptive research is used to get the descriptions of role of Tour guide in increasing the tourist in Kecamatan Silian Raya, while to collect the data in this research are as follow, firstly, through interview to the businessmen, secondly, through observations, that is to observe directly about the existence of tourist in this district, thirdly through documentation which record all of the activity & the tourism objects.The outcome of this research is to put on an acreditate journal such as Hospitality and Tourism journal
Co-Authors DEISY CHRISTINA ANDIH Radjab Djamali