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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL AKUNTANSI DAN AUDITING Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Sosioteknologi Journal of Information Systems Engineering and Business Intelligence MABIS: Manajemen dan Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) International Journal of Tourism and Hospitality in Asia Pasific Ekuitas Jurnal Pnedidikan Ekonomi
Satia Utama, Anak Agung Gde
Universitas Airlangga
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Sosioteknologi

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Book Review: Doing Ethnographic Research Online Anak Agung Gde Satia Utama
Jurnal Sosioteknologi Vol. 22 No. 1 (2023): MARCH 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.1.12

Abstract

In the field of consumer and marketing research, netnographies have become a widely accepted form of research. Our social worlds are going digital, with perhaps hundreds of millions of people interacting through various online communities and their associated cybercultures. Netnography is a form of ethnographic research adapted to the unique contingencies of computer-mediated social interaction. This book aims to provide a set of methodological guidelines, a disciplined approach to the culturally—oriented study of that technologically—mediated social interaction that occurs through the Internet and related information and communications technologies. The methods that these various fields have used to investigate these topics are still somewhat uncertain and in flux. Most of this type of work written after the term was coined uses the guidelines and techniques that have been published about the netnographic approach.
Co-Authors Achmad Yanuar Irwan Ajeng Risna Liatika Alia Balqis Amalia Damia Amir Aiman Andrea Suvarie Arrafi Pratama Andriono Daisy Mui Hung Kee Dicky Andriyanto Eka Elmi Hikmawati Eka Sheilla Wati Elfrida Realisani Elsya Herwiyanti Fatmah Fatmah Gandhar Mane Herwiyanti, Elsya Hikmawati, Eka Elmi Ika Putri Elviana Isnalita Isnalita, Isnalita Izzato Millati Jinzun Oh Laksono Trisnantoro Li Zhen Ong Prabawathy A/P Arulanantha Munisvarar Reynaldo Bimantoro Siti Nur Hilmin Tridiganita Intan Solikhah Varsha Ganatra Wen Huey Ong Zahari, Afika Rana Zi Jian Oh