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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education

Varsha Ganatra

Vivekanand Education Society's College of Arts, Science and Commerce

Author-ID : 2522205

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Articles

Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Rudresh Pandey; Varsha Ganatra; Harsh Sonawane; Fahada Nur Binti Mohd Fauzi; Daisy Mui Hung Kee; Nur Hafizah Binti Mohd Yasir; Nur Fatini Farisya Binti Suhairi; Nur Afeza Azila Binti Md Zamri
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.

An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Rudresh Pandey; Varsha Ganatra; Sonali Jamnik; Pragya Goel; Priyanshi Goyal; Chian Lee Xuan; Daisy Mui Hung Kee; Hee Hui Mein; Lim Xiao En; Lee Jen Zen
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.

Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation Miguel Córdova Espinoza; Varsha Ganatra; Kiran Prasanth; Rupesh Sinha; Corina Elena Ochoa Montañez; Kolhe Mayur Sunil; Rishikaysh Kaakandikar
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Shopping has undergone a paradigm shift as a result of technological influence, with most consumers preferring online purchasing to traditional physical store shopping. The current pandemic scenario has resulted in a shift in customer spending patterns both online and offline. This paper identifies and analyses customers’ behavior towards online and retail shopping based on various factors affecting their behavior on which mode of shopping most they prefer during the pandemic situation. Primary data was used and a structured questionnaire was utilized to obtain the data. An online survey was conducted to collect from 200 heterogeneous kinds of people. The data collected were subjected to frequency analysis, Chi-square test, and Cronbach’s Alpha Test. IBM Statistical Package for Social Sciences (SPSS v23) was used for analyzing the data. The results revealed that among the various technological factors the proficiency rate of respondents utilizing, the internet has shown a significant impact on the consumers’ preference towards the mode of shopping. Factors like quick product information, a wider choice of products, better prices and discounts highly influence the consumers to opt for online shopping, whereas faster delivery time and product quality reliability and accuracy influence the consumers to choose offline shopping.

A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.

The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Rajesh Kumar Nair; Rupesh Sinha; Sheryl George Crasto; Khor Wee Kian; Daisy Mui Hung Kee; Shamin Athirah Binti Abdullah; Siti Nuraliah Ninti Zaidi; Tan Shiaw En; Arun Kumar Jain; Pallavi M Valecha; Varsha Ganatra
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.

Co-Authors A.A. Gde Satia Utama Arun Kumar Jain Chian Lee Xuan Corina Elena Ochoa Montañez Daisy Mui Hung Kee Daisy Mui Hung Kee Fahada Nur Binti Mohd Fauzi Gandhar Mane Hafizh Sasining Ramadhan Harsh Sonawane Hee Hui Mein Irene Saw Ai Ling Jinzun Oh Khor Wee Kian Kiran Prasanth Kolhe Mayur Sunil Lee Jen Zen Li Zhen Ong Liang Mei Qi Liem Gai Sin Lim Hooi Sien Lim Xiao En Madhu Ashok Pandey Miguel Córdova Espinoza Nur Afeza Azila Binti Md Zamri Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Pallavi M Valecha Prabawathy A/P Arulanantha Munisvarar Pragya Goel Priyanshi Goyal Puran Puran Rajesh Kumar Nair Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Satia Utama, Anak Agung Gde Shamin Athirah Binti Abdullah Sheryl George Crasto Siti Nuraliah Ninti Zaidi Sonali Jamnik Tan Jia Tien Tan Shiaw En Wen Huey Ong Zi Jian Oh

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