Article Per Year (5 Year)
p-Index From 2019 - 2024
1.259
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science
Nur Hasanah
School of Business, IPB University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
SETTING UP A BUSINESS ENVIRONMENT TO INTRODUCE A NEW MATERIAL FOR PACKAGING IN INDONESIA Andina Oktariani; Nyayu Lathifah Tirdasari; Nur Hasanah; Dikky Indrawan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.302

Abstract

Along with the development of consumer behavior that focus on environment, it encourages company to use eco-friendly as attribute to the value preposition on generated product. Although Indonesian consumer aware of environment issues, still they prefer to choose another aspect instead of environmentally friendly on the product that bought by consumer. The aim of this research was to study the factors of environment business that able to support the success of new material development on the environmentally friendly packaging. The method that used in this research is factor analysis. The result of this research show that there are 2 (two) cluster of factors which supported the success of new material development on the environmentally friendly packaging, first factor is advocacy factor towards the innovation of using new material that competitive and logistic infrastructure factor of new material which supported by institutional network. The study is useful for policy maker to organize the right strategy formulation to be implemented on the development of new resource for the environmentally friendly packaging. Keywords: new material, packaging, eco-friendly, factor analysis
Factors Affecting Financial and Non-Financial Performance of MSMEs Through The Use of Social Media Priliadita Hidayanti; Megawati Simanjuntak; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.444

Abstract

The use of social media for MSMEs is needed so that MSMEs can compete and survive, especially during a pandemic. The purpose of this study was to analyze the influence of trust factors, cost-effectiveness, compatibility, and top management support on the financial and non-financial performance of South Tangerang MSMEs. Data was collected through an online questionnaire using Google Docs. Research variables were measured using a Likert scale. Data processed using descriptive analysis and top two boxes and bottom two boxes. The data that has been processed then analyzed using the Structural Equation Model (SEM). The results of the study found that there were 2 variables that influenced financial and non-financial performance. The compatibility variable has a positive and significant effect on the financial and non-financial performance of MSMEs. Social media can adapt to the needs and business practices of MSMEs which have proven to be a consideration for small business actors in their use. The top management support variable has a positive and significant effect on the non-financial performance of MSMEs. The existence of support from top management for the use of social media in MSMEs affects non-financial performance such as helping relationships with customers and supporting service activities. Based on the test, it found empirical evidence of the effect of compatibility on the financial and non-financial performance of MSMEs and the effect of top management support on the non-financial performance of MSMEs. Keywords: COVID-19, financial performance, MSMEs, non-financial performance, social media
Co-Authors Andina Oktariani Dewi Intan Sari Hanief Satria Dharmeswara Indra Sugiarto Irman Hermadi Lilik Noor Yuliati Megawati Simanjuntak Megawati Simanjuntak Muhammad Rizky Nyayu Lathifah Tirdasari Priliadita Hidayanti Raden Dikky Indrawan