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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Sahana Madan
CMS Business School, Jain (Deemed to be University)
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Harnessing the Power of Artificial Intelligence in the Accounting Industry: A Case Study of KPMG Ranjith P V; Sahana Madan; Delon Ang Wern Jian; Kok Ban Teoh; Amisha Siddhu Singh; Varsha Ganatra; Akshay AV; Rajeev Rana; Abhijit Das; Shetty Lavanya Shekar; Padmalini Singh
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.285 KB) | DOI: 10.32535/ijafap.v4i2.1117

Abstract

In the ‘New Normal', the accounting industry is experiencing heavy pressure associated with artificial intelligence (AI). The purpose of this study is to examine the ways and how organizations are harnessing the power of artificial intelligence in the accounting industry through the lens of KPMG. There are 39 employees from the KPMG who responded through a structured questionnaire on Google Forms circulated among the employees of the company. The data collected were analyzed and presented in the table of numerical terms. The results showed there is a significant positive relationship between the adaptation of AI in the accounting tasks in KPMG company. The results of this study reflect upcoming AI practices that will be sent to the KPMG to enhance awareness and adopt artificial intelligence applications for better productivity. These findings can help the accountants in clearly understanding how they can use AI technology to improve the accounting standards.
Co-Authors Abhijit Das Akshay AV Amisha Siddhu Singh Delon Ang Wern Jian Kok Ban Teoh Padmalini Singh Rajeev Rana Ranjith P V Shetty Lavanya Shekar Varsha Ganatra