Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Daniela Villegas Ceballos
Universidad EAFIT
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Improving Online Customer Satisfaction: A Study on Biba Camilo Pérez-Restrepo; Carolina Ardila López; Padmalini Singh; Ana Maria Restrepo Ochoa; Daniela Villegas Ceballos; Geeta Dilip Tilekar; Rishikaysh Kaakandikar; Mohamed Saifuddin F
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.642 KB) | DOI: 10.32535/ijafap.v4i3.1209

Abstract

This paper aims to study the online shopping experience of Biba, the Indian brand for women's ethnic apparel to propose pertinent changes to improve the satisfaction of their customers when buying online in the context of the current global pandemic. This study employed a survey as a primary source, and relevant academic literature as secondary sources. The findings revealed the amount of apparel bought online has increased during the pandemic in addition to some general difficulties when buying clothes online and a general feeling of dissatisfaction. Other findings suggest that it is pertinent for Biba to make various changes, like a website makeover, the creation of a mobile phone application, and the diversification of their models’ catalog.
Co-Authors Ana Maria Restrepo Ochoa Camilo Pérez-Restrepo Carolina Ardila Lopez Geeta Dilip Tilekar Mohamed Saifuddin F Padmalini Singh Rishikaysh Kaakandikar