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All Journal International Journal of Accounting & Finance in Asia Pasific
Putri Nur Illya Balkhis Binti Ibrahim
Batu Lanchang Vocational College
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Study on Nestle Promotion Strategy Padmalini Singh; Liem Gai Sin; Nur Shafiqah Binti Kama’Aziri; Oh Zi Jian; Nur Amiera Sofea Binti Mohd Azlan; Putri Nur Illya Balkhis Binti Ibrahim; Dave Hoo Sheng; Daisy Mui Hung Kee; Joseph Tan Soo Heng; Liew Siaw Wee; Lim York Ying
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.404 KB) | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
Co-Authors Daisy Mui Hung Kee Dave Hoo Sheng Joseph Tan Soo Heng Liem Gai Sin Liew Siaw Wee Lim York Ying Nur Amiera Sofea Binti Mohd Azlan Nur Shafiqah Binti Kama’Aziri Oh Zi Jian Padmalini Singh