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ESTABLISHING MICROSOFT RESEARCH CENTRE IN INDONESIA: A ROAD PATH TOWARD EXPORTING INDONESIAN SOFTWARE Nurhajati Ma'mun; Wawan Dhewanto; Ronaldi Ronaldi; Kridanto Surendro; Basuki Sugiharto
Jurnal Teknobisnis Vol 2, No 1 (2006): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1189.903 KB) | DOI: 10.12962/j24609463.v2i1.2818

Abstract

Entering the 21st century, information and communication technolou (ICT) has become an un-separated part in daily human activities. ICT business has become the means in creating wealth and welfare for those commanding this technology. Indonesia with her abundance of people could have compete and create a mass of entrepreneurs in the ICT business. Lack of human development and other causes have brought Indonesia to become merely just user and buyer in the thriving business. The Government of Indonesia has long realized this and has made some efforts in closing the gap. President Yudhoyono 's visit the USA in 2005 has brought an early discussion whether Microsoft will open its research centre in Indonesia. The discussion arouse to a level that in the future Indonesia would able to export its software to the world market. There are steps to be taken and resources to be prepared. There are certain constrains for Indonesia to rise as the world software powerhouse in the future, including the ever changing environment of the software market, as some regard as maelstrom effect. This paper describes the steps should be taken to establish the Microsoft Research Centre in Indonesia and the link to make Indonesia as a world software exporter.
Business Development Strategy to Develop and Sustain Small Family Business (Case Study: Huanghun Bird’s Nest) Eunike Setiawan; Wawan Dhewanto
Journal of International Conference Proceedings (JICP) Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : Association of International Business and Professional Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1344

Abstract

Huanghun Bird's Nest is a family business that sells small-scale raw bird's nests (S.M.E.), which has been operating for 20 years in Banyuwangi. The development and growth of the Huanghun Bird's Nest are considered very slow, so the second generation started to develop the Huanghun Bird's Nest by producing finished swallow's nest products that can be directly consumed. This requires a special strategy that is suitable for a family business so that this business can successfully develop and survive. In Indonesia alone, 99% of family businesses are still classified as S.M.E.s. Hence the main objective of this study is to identify strategies to develop a small family business and make it sustainable. The mixed-method was chosen for this study to carry out an interpretive analysis of the subject. The collected data is used to explore internal and external environment analysis. The formulation stage uses internal and external analysis, which then forms a S.W.O.T. and then uses a T.O.W.S. analysis matrix to produce a suitable business strategy. In addition, the Ansoff Matrix was also carried out to find out what strategies will be used to develop this business. The goal of this research is to implement business development strategy to make Huanghun Bird’s Nest developed and sustainable using market development strategy.
Business Development Strategy to Develop and Sustain Small Family Business (Case Study: Huanghun Bird’s Nest) Eunike Setiawan; Wawan Dhewanto
Journal of International Conference Proceedings (JICP) Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1344

Abstract

Huanghun Bird's Nest is a family business that sells small-scale raw bird's nests (S.M.E.), which has been operating for 20 years in Banyuwangi. The development and growth of the Huanghun Bird's Nest are considered very slow, so the second generation started to develop the Huanghun Bird's Nest by producing finished swallow's nest products that can be directly consumed. This requires a special strategy that is suitable for a family business so that this business can successfully develop and survive. In Indonesia alone, 99% of family businesses are still classified as S.M.E.s. Hence the main objective of this study is to identify strategies to develop a small family business and make it sustainable. The mixed-method was chosen for this study to carry out an interpretive analysis of the subject. The collected data is used to explore internal and external environment analysis. The formulation stage uses internal and external analysis, which then forms a S.W.O.T. and then uses a T.O.W.S. analysis matrix to produce a suitable business strategy. In addition, the Ansoff Matrix was also carried out to find out what strategies will be used to develop this business. The goal of this research is to implement business development strategy to make Huanghun Bird’s Nest developed and sustainable using market development strategy.