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All Journal Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Triwikrama: Jurnal Ilmu Sosial Impressive: Journal of Education Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Miftahul Huda
Universitas Yudharta Pasuruan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : AKADEMIK: Jurnal Mahasiswa Humanis

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Pengaruh Storytelling Marketing dan Citra Destinasi terhadap Minat Berkunjung Kembali dengan Tourist Satisfaction sebagai Variabel Intervening pada Pengunjung Tanaria Park Nur Lailatul Fadilah; Miftahul Huda
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1053

Abstract

The tourism industry plays an important role in the economy, including reducing unemployment and increasing productivity. This growth is triggered by tourist visits, so destination managers need to attract and ensure tourists return by offering interesting experiences, a strong destination image and adequate satisfaction. This research aims to determine the influence of Storytelling Marketing, Destination Image on Intention to Revisit with Tourist Satisfaction as an Intervening Variable among Tanaria Park tourist visitors. The type of research used in this research is explanatory research with a quantitative approach. The sampling technique was carried out using the Accidental Sampling technique. The number of samples in this study was 96 respondents. Data collection was carried out by distributing questionnaires directly to Tanaria Park tourist visitors who were the object of research. The data obtained in this research was analyzed using Path Analysis with a calculation analysis tool using SPSS 22. The results of this research show that the Storytelling Marketing variable has a positive and significant effect on Tourist Satisfaction, Destination Image has a positive and significant effect on Tourist Satisfaction, Storytelling Marketing has a positive and significant effect on Interest in Returning, Destination Image has a positive and significant effect on Interest in Returning, Tourist Satisfaction has a positive and significant effect on Intention to Return to Visit.
Co-Authors Akhmad Baihaqi Any Urwatul Wutsqo Bagus Hari Sugiharto Fitri Anisa Imamuddin Imamuddin Irfan Maulana Khusnul Khotimah Laela Hidayati Laili Hidayatul Isfillah Lukman Hakim M. Dayat Maslikhatul Uriva C Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nisya Wahyu Lestari Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Lailatul Fadilah Rosa Silma Nubaila Safitri Laily Mufida Winda Nur Fauzia