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All Journal Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Triwikrama: Jurnal Ilmu Sosial Impressive: Journal of Education Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah

Miftahul Huda

Universitas Yudharta Pasuruan

Author-ID : 2530774

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 19 Documents Claim Missing Document

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Articles

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MSMES Competitiveness Strategies During Covid 19 Pandemic Using Technoprenurship Approach Miftahul Huda; Muhammad Fu'ad; Nabila Eka Fitri Azzahra; Nova Prihastuti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v5i2.4573

This study aims to identify and analyze strategies that MSMEs can apply to increase the competitiveness of superior products during the COVID-19 pandemic by taking a technopreneurship approach. The method used in this research is a qualitative case study ie, research that focuses intensively on one particular object studied as a case. The object of this research is MSMEs registered at the Departement of Coorperative and Micro Enterprises of Pasuruan Regency many as four MSMEs as samples. The results obtained from this study indicate a need for approaches and strategies that utilize technology to be more creative and innovative so that a business can survive and compete during this pandemic.

The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan Miftahul Huda; Fitri Anisa
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.395

The role of a shipping service company is very important to the development of the society and lifestyle of today, the role as a media distribution of goods. With the delivery service is very easy for consumers to fulfill their needs, but it can save time and also make consumers feel happy things can be done easily. The purpose of this research is to know the influence of Experiential Marketing, E-Service Quality (Web based Tracking System) and trust in customer satisfaction in service users J&T Express in Pasuruan whose results can be used as an evaluation of J&T Express to improve its performance. The population in this research is a customer who has been delivering goods at J&T Express in Pasuruan. The number of samples in this study used Machin formula and was found to be 132 respondents or a service user of J&T Express in Pasuruan. The results of this study show that Experiential Marketing, E-Service Quality and trust have a positive and significant effect on customer satisfaction, so that J&T Express is expected to develop and as well as maintain Experiential Marketing, EService Quality and customer confidence so that later to increase customer satisfaction.

Politisasi Ulama Pada Pilpres 2019 Perspektif Kyai Silo Di Kabupaten Pasuruan Miftahul Huda; M. Dayat
KABILAH : Journal of Social Community Vol. 4 No. 1 (2019): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

Abstrak: Kehebohan pemilihan Presiden 2019 telah ramai, terutama di media sosial yang telah dimulai sejak awal 2018. Berdasarkan survei Lembaga Penelitian dan Pengembangan KOMPAS pada pertengahan 2018, dinyatakan bahwa konflik politik antara pendukung calon Presiden dan calon Wakil Presiden lebih parah dan terjadi di media sosial dengan persentase 71,8% dibandingkan dengan konflik dalam hubungan langsung dengan persentase <10%. Di Pasuruan, Jawa Timur, misalnya, apa pun yang dikatakan oleh ulama tidak diragukan lagi akan dipengaruhi oleh santri dan jama'ah, dan bahkan tanpa harus memperhitungkan baik atau buruknya hal itu. Secara konseptual, penelitian ini berorientasi pada makna Kiai mursyid thariqat terhadap fenomena politisasi ulama dalam pemilihan Presiden 2019. Metode yang digunakan dalam penelitian ini adalah fenomenologi kualitatif. Pada kenyataannya setelah pemilihan presiden masih ada polarisasi antara pendukung dan bahkan permusuhan. Seorang Kiai adalah tokoh karismatik yang dihormati dan merupakan panutan bagi masyarakat. Dalam kontestasi pemilu seorang Kiai tidak boleh mempraktikkan politik, tetapi politik nasional yang berupaya membantu TNI, POLRI dan penyelenggara pemilu untuk menyelaraskan suasana dan kampanye menuju pemilihan damai, jujur, dan adil. Kata kunci: politik, pilpres, ulama Abstract: The excitement of the 2019 presidential election has been bustling, especially on social media which began in early 2018. Based on a KOMPAS Research and Development Institute survey in mid-2018, it was stated that political conflicts between Presidential and Vice President candidates' supporters were worse and occurred on social media with a percentage of 71, 8% compared to conflicts in direct relationship with a percentage <10%. In Pasuruan, East Java, for example, whatever is said by the ulema will undoubtedly be influenced by santri and jama'ah, and even without having to calculate the good or bad. Conceptually, this research is oriented to the meaning of the murshid ulama scholars about the phenomenon of ulama politicization in the 2019 presidential election. The method used in this research is qualitative phenomenology. In reality after the presidential election there is still a polarization between supporters and even hostility. An ulama is a respected charismatic figure and is a role model for the community. In the election contestation, a Kiai must not practice politics, but national politics that seeks to help the TNI, POLRI and election organizers to harmonize the atmosphere and campaign towards peaceful, honest and fair elections. Keywords: political, the presidential election, ulama

THE EFFECT OF CUSTOMER INTIMACY, CUSTOMERS EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTY AT BANK BRI SYARIAH KCP PANDA'AN PASURUAN Miftahul Huda
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 4, No 02 (2020): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Indonesia's economic development, which is increasingly advanced, especially in the field of Islamic banking. The development of Islamic banking in Indonesia gave birth to so many investors and customers with various fundraising. High public interest in Islamic banks in saving and financing makes the banking sector more prospective. In this case, making competition in Islamic banking more competitive, especially for sharia-based banks with the same target market segment, Islamic banks have increased significantly from year to year. From this opportunity, many Islamic banks in Indonesia competed in order to meet customer needs. In this case, Islamic banks have an important role, namely to always meet customers' needs, provide products or services that are ethical following sharia principles, and provide the most comfortable access through various means anytime, anywhere. This research is an explanatory research that aims to determine the effect of Customer Intimacy, Customer Experience, Customer Bonding, Customer Satisfaction on customer loyalty. In this case, researchers take samples at Bank. In Syariah KCP Pandaan. The sample used was 92 respondents, namely customers at BRI Syariah KCP Pandaan, the sampling technique used was a pursosive r; the sampling method. This type of purposive research with a quantitative approach. The data used are primary data. Primary data were obtained based on results' answers to questionnaires distributed to customers at BRI Syariah KCP Pandaan Bank. Analysis of the data used is multiple linear regression analysis.

PEMBERDAYAAN MASYARAKAT PESISIR MELALUI BUDIDAYA RUMPUT LAUT DAN PENGOLAHAN HASIL TAMBAK DI DESA PULOKERTO KECAMATAN KRATON Miftahul Huda

Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.505 KB)

Real Work Lecture is a student learning process through various activities directly in the midst of the community and students strive to be part of the community, and actively and creatively involved in the dynamics that occur in the community. Students have a strategic role as agents of change. Real Work Lecture (KKN-T Kemaritiman) is one form of student service to the community through the provision of empowerment assistance, training, counseling, mentoring, mentoring, and to awaken the potential that is owned and help improve the quality of life of the community. Students will get generative abilities in the form of life skills. Observations were made with the question and answer method, documentation, and looking directly at the field. Based on the results of the observation, the KKN-T maritime group work program will be determined which includes physical group programs and non-physical group programs. The physical group program is the making of road determinants, while the non-physical group program includes the larudang program socialization, seaweed flour cooking competition, teaching in kindergarten, elementary school, madrasah diniyah, TPQ, computer lessons, Indonesian Anniversary competition participation, sea picking, counseling and examination health, mentoring of posyandu, fatayat, dibaan, sholawatan, tahlilan, and closing of maritime KKN-T. Judging from the above programs perperan students as facilitators, and motivators. The maritime KKN-T implementation began on August 1-31 2018 Pulokerto village was relatively smooth. Thus, after the KKN-T Kemaritiman activity ends, it is expected that the residents of Pulokerto village can continue to develop all the potential that exists in their village.

Analisis Pengaruh Product Placement Pada Produk Kopi Luwak Dalam Sinetron “Ikatan Cinta” Terhadap Brand Awareness Melalui Brand Recall Winda Nur Fauzia; Miftahul Huda
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 1 (2022): JIMEK VOLUME 5 NO 1 2022 (JULI)
Publisher : Fakultas Ekonomi Universitas Kadiri

Marketing can be done through electronic media, one of which is TV. What is currently seen is that a promotion is carried out using a product placement strategy. The purpose of this study was to determine the effect of brand recall which is used as an intervening variable in the relationship between Kopi Luwak product placement in the soap opera, the bond of love to brand awareness. The number of samples in this study as many as 160 respondents who became viewers of the soap opera bond of love from teenagers to adults and domiciled in Pasuruan City. In this study using path analysis as an analytical technique. After doing this research, the results show that product placement has a positive and significant effect on brand awareness, product placement also has a significant positive effect on brand recall and brand recall is not able to function as an intervening variable between the relationship between product placement and brand awareness

Peningkatan Kinerja Pemasaran Melalui Inovasi Produk dan Orientasi Kewirausahaan Khusnul Khotimah; Any Urwatul Wutsqo; Miftahul Huda

Publisher : Universitas Yudharta Pasuruan

English The purpose of this study was to determine whether the product innovation and entrepreneurial orientation simultaneously and partially effect on marketing performanc.The method used is quantitative method by using a regression analysis approach are analyzed using validity , reliability test , the classical assumption that operated through the program SPSS 17,0. The sampling technique used purposive sampling with a sample of 100 respondents in the capture of the village of SME owners Damarjati.The survey results revealed that the product innovation and entrepreneurial orientation influence simultaneously and partially on marketing performance in SMEs in the village Damarjati.The benefits of this research can be used to evaluate and improve products mop through product innovation and entrepreneurial orientation. Keywords: Improved Performance Marketing, Product Innovation, Entrepreneurial Orientation, Indonesia Tujuan Penelitian ini adalah untuk mengetahui apakah inovasi produk dan orientasi kewirausahaan secara simultan dan parsial berpengaruh terhadap kinerja pemasaran.Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi yang dianalisis menggunakan uji validitas, uji reabilitas, uji asumsi klasik yang yang dioperasikan melalui program SPSS 17,0. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 100 responden yang di ambil dari pemilik UKM Desa Damarjati.Dari hasil penelitian diketahui bahwa inovasi produk dan orientasi kewirausahaan berpengaruh secara simultan dan parsial terhadap kinerja pemasaran pada UKM di Desa Damarjati. Manfaat penelitian ini dapat digunakan untuk mengevaluasi dan memperbaiki produk alat pel melalui inovasi produk dan orientasi kewirausahaan. Keywords: Peningkatan kinerja pemasaran, inovasi produk, orientasi kewirausahaan

Pengaruh Content Marketing Of Tiktok Dan E-Wom Terhadap Brand Awareness Dan Minat Beli Produk Umkm Sektor Kuliner Di Kabupaten Pasuruan Miftahul Huda
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6336

The purpose of this study was to determine and measure the effect of content marketing of TikTok and E-WOM on brand awareness and purchase intention in UMKM products in the culinary sector in Pasuruan Regency. This study is a quantitative study with a sample of 115 respondents using a purposive sampling technique with an analytical tool, namely SPSS version 26. The results showed that Content Marketing of TikTok had a significant effect on Brand Awareness, E-WOM had a significant effect on Brand Awareness, Content Marketing of TikTok had a significant effect on Purchase Intention, E-WOM had a significant effect on Purchase Intention and Brand Awareness had a significant effect on Purchase Intention. Content Marketing TikTok through Brand Awareness has a significant effect on Purchase Intention and E-WOM through Brand Awareness has a significant effect on Purchase Intention

Efektivitas Social Media Marketing Berbasis Digital Content Sebagai Upaya UMKM Go Digital dalam Momentum Pemulihan Ekonomi di Kecamatan Gempol miftahul huda; Nofa Ayu Prihastuti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 1 (2023): Februari 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v6i1.2110

Covid-19 has had an impact on various sectors, especially in the economic sector, one of which is MSMEs. Many MSMEs are not ready for this condition so that they experience a decline or even bankruptcy so that the economy becomes unstable. After this pandemic, both the government and MSMEs are trying to restore the economy that has been affected by this pandemic. The purpose of this study was to determine the social media marketing based on digital content and how effective the strategy was in restoring the MSME economy. This study uses descriptive qualitative methods with data collection techniques using interviews, observation and documentation. The results of this study are a social media marketing -based digital content implemented by MSMEs covering 5 aspects, namely concept, creative, communicative, value and value. This strategy is effective in restoring the MSME economy as evidenced by an increase in sales and capital.

Ketika Influencers Endorse Pada Media Sosial Instagram mendukung Brand: Pengaruhnya Terhadap Perilaku Konsumen dan Minat Beli Miftahul Huda; Safitri Laily Mufida; Nur Afifah

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i1.3940

English VersionTechnological developments that trigger the increasing number of social media users accompanied by the widespread use of endorsement services to promote business products, are currently widely used by MSME actors as a breakthrough in expanding their promotional reach. So in this study the aim is to analyze the role of using Instagram and Influencer Endorsers on buying interest and their impact on consumptive behavior. This research method uses path analysis with a sample of 125 respondents who are followers of 10 MSME instagram accounts. The results obtained are Influencer Endorsers, Instagram has a significant effect on buying interest, but the consumptive behavior variable has no effect on buying interest so it cannot mediate the influence of endorser and Instagram influencers on buying interest. Versi IndonesiaPerkembangan teknologi yang memicu semakin banyaknya pengguna media sosial disertai dengan maraknya penggunaan jasa endorsement untuk mempromosikan produk usaha, saat ini banyak dimanfaatkan pelaku UMKM sebagai terobosan dalam memperluas jangkauan promosi mereka. Sehingga dalam penelitian ini bertujuan untuk menganalisis peran penggunaan instagram dan Influencer Endorser terhdap minat beli serta dampaknya pada perilaku konsumtif. Metode penelitian ini menggnakan analisis path dengan jumlah sampel sebanyak 125 reponden yang merupakan followers dari 10 akun UMKM. Hasil yang didapatkan adalah Influencer Endorser, instagram berpengaruh signifikan terhadap minat beli, namun variabel perilaku konsumtif tidak berpengaruh terhadap minat beli sehingga tidak dapat memediasi pengaruh Influencer Endorser dan instagram terhadap minat beli.

Co-Authors Akhmad Baihaqi Any Urwatul Wutsqo Bagus Hari Sugiharto Fitri Anisa Imamuddin Imamuddin Irfan Maulana Khusnul Khotimah Laela Hidayati Laili Hidayatul Isfillah Lukman Hakim M. Dayat Maslikhatul Uriva C Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nisya Wahyu Lestari Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Lailatul Fadilah Rosa Silma Nubaila Safitri Laily Mufida Winda Nur Fauzia

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