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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata
Andry Trijumansyah
AMIK BSI Bandung
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : MIMBAR (Jurnal Sosial dan Pembangunan)

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Mediating of Store Image on Customer Trust for Organic Vegetables Doni Purnama Alamsyah; Andry Trijumansyah; Oda I. B. Hariyanto
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 33, No. 1, Year 2017 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.254 KB) | DOI: 10.29313/mimbar.v33i1.2121

Abstract

Nowadays, organic vegetables have not yet become the important attention of customer in Indonesia due to the risk of more expensive price. Truly, customer trust is needed in solving some risk's view on product which will burden the customer. Remembering that organic vegetables are only sold in supermarket retail, a review on mediating effect of store image is conducted to improve customer trust on organic vegetables. The objects of this study are costumers of supermarket in West Java province. There are 361 respondents who have been analyzed through Structure Equation Model. The research finding states that store image can mediate the relationship of perceived quality and perceived risk for organic vegetables with an aim  to improve customer trust.
Co-Authors Ani Solihat Doni Purnama Alamsyah Eli Susana Iis Iskandar Luthfi Maulana Ridwan Nela Widyastuti Oda I. B. Hariyanto