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All Journal Jurnal Media Ekonomi (JURMEK) Jurnal Media Ekonomi (JURMEK)
Murlina Nisusmiati
Program Studi Manajemen STIE Musi Rawas, Lubuklinggau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH PROMOSI DAN LAYANAN TERHADAP KEPUTUSAN NASABAH KREDIT USAHA MIKRO DI PT. BANK MANDIRI (PERSERO) TBK. CABANG TUGUMULYO MUSI RAWAS Supriyanto Supriyanto; Murlina Nisusmiati; Fahmi Irham
Jurnal Media Ekonomi (JURMEK) Vol 23 No 2 (2018): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v23i2.459

Abstract

The objectives of this study are as follows: a. To determine the effect of promotion and service on the micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, b. To determine the customers' business credit at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, c. To determine the effect of service on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch. Based on the results of the test, the variable that promotion variable (X1) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. Tugumulyo Musi Raw branch shows that the value of t = 2.788 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and is accepted and partially the promotion variable has a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the t test, the service variable (X2) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. The Tugumulyo Musi Raw branch shows that the value of t count = 3.852 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and Ha is accepted and partially service variables have a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the F test show show that the calculated value is 10.750> Ftable = 5.06 and the significance of the simultaneous level the significance is 0.000 <(α) = 0.05 df = n - k = 57-2-2 - 1 = 54 has a significant influence on the dependent variable, namely the decision of the customer, so that the truth is proven and the hypothesis is acceptable
PENGARUH PENGINTEGRASIAN DAN PERENCANAAN STRATEGIS TERHADAP KINERJA PEGAWAI PADA BALAI BESAR WILAYAH SUNGAI SUMATERA VIII YANG BERGERAK DI BIDANG IRIGASI DAN RAWA II KOTA LUBUKLINGGAU Murlina Nisusmiati
Jurnal Media Ekonomi (JURMEK) Vol 21 No 2 (2016): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i2.531

Abstract

The purpose of the study was to determine the effect of integration and strategic planning on employee performance at the Central Sumatra River Region VIII which is engaged in Irrigation and Swamp II in Lubuklinggau City. The population in this study were all employees totaling 30 people. This study uses saturated samples by taking all employees. The results of the multiple regression equation are obtained: Y = 0.237 + 0.483 X1 + 0.517 X2. Based on the results of the F test shows a significant number of probability Fcount of 48.215 abel Ftable 3.35 significance level 0,000 <α = 0.05 so that it can be concluded that integration and strategic planning have a significant effect on employee performance at the Central Sumatra VIII River Region engaged in Irrigation and Rawa II Lubuklinggau City. The determination coefficient of 0.781 means integration (X1) and strategic planning (X2) together to contribute to employee performance (Y).
PENGARUH PROMOSI DAN LAYANAN TERHADAP KEPUTUSAN NASABAH KREDIT USAHA MIKRO DI PT. BANK MANDIRI (PERSERO) TBK. CABANG TUGUMULYO MUSI RAWAS Supriyanto Supriyanto; Murlina Nisusmiati; Fahmi Irham
Jurnal Media Ekonomi (JURMEK) Vol 23 No 2 (2018): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v23i2.459

Abstract

The objectives of this study are as follows: a. To determine the effect of promotion and service on the micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, b. To determine the customers' business credit at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, c. To determine the effect of service on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch. Based on the results of the test, the variable that promotion variable (X1) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. Tugumulyo Musi Raw branch shows that the value of t = 2.788 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and is accepted and partially the promotion variable has a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the t test, the service variable (X2) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. The Tugumulyo Musi Raw branch shows that the value of t count = 3.852 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and Ha is accepted and partially service variables have a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the F test show show that the calculated value is 10.750> Ftable = 5.06 and the significance of the simultaneous level the significance is 0.000 <(α) = 0.05 df = n - k = 57-2-2 - 1 = 54 has a significant influence on the dependent variable, namely the decision of the customer, so that the truth is proven and the hypothesis is acceptable
PENGARUH PENGINTEGRASIAN DAN PERENCANAAN STRATEGIS TERHADAP KINERJA PEGAWAI PADA BALAI BESAR WILAYAH SUNGAI SUMATERA VIII YANG BERGERAK DI BIDANG IRIGASI DAN RAWA II KOTA LUBUKLINGGAU Murlina Nisusmiati
Jurnal Media Ekonomi (JURMEK) Vol 21 No 2 (2016): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i2.531

Abstract

The purpose of the study was to determine the effect of integration and strategic planning on employee performance at the Central Sumatra River Region VIII which is engaged in Irrigation and Swamp II in Lubuklinggau City. The population in this study were all employees totaling 30 people. This study uses saturated samples by taking all employees. The results of the multiple regression equation are obtained: Y = 0.237 + 0.483 X1 + 0.517 X2. Based on the results of the F test shows a significant number of probability Fcount of 48.215 abel Ftable 3.35 significance level 0,000 <α = 0.05 so that it can be concluded that integration and strategic planning have a significant effect on employee performance at the Central Sumatra VIII River Region engaged in Irrigation and Rawa II Lubuklinggau City. The determination coefficient of 0.781 means integration (X1) and strategic planning (X2) together to contribute to employee performance (Y).
Co-Authors Fahmi Irham Supriyanto Supriyanto