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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Akrab Juara : Jurnal Ilmu-ilmu Sosial
Kus Daru Widayati
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Medicine & Pharmacology Social Sciences

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Implementasi SWOT Strategi Pemasaran Online dan Offline Pada PT Roti Nusantara Prima Cabang Jatiasih, Bekasi Kus Daru Widayati
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.829 KB) | DOI: 10.31294/widyacipta.v2i2.4264

Abstract

PT Roti Nusantara Prima as one of the companies engaged in the field of food retailing, implement marketing strategies with online systems and offline systems in selling and promoting products so that consumers are interested and want to know more what products are offered. Of the two strategies is which is better and more effective to be done in order that the product produced by the company can be accepted and purchased by the community? This research uses qualitative method and descriptive analysis by using several qualitative methods such as Observation Method that is data collection method with direct observation to PT Roti Nusantara Prima Branch Jatiasih Bekasi activity in conducting its marketing, then interview method. In this study the authors take data marketing at PT Roti Nusantara Prima Branch Jatiasih Bekas during the period 2017. The ease of using online facilities to conduct and develop marketing strategies in the sale of products or services does not mean can ignore offline methods to help marketing strategyy. Evidently, the most successful business is a business that still maintains an offline marketing strategy and execute also online methods simultaneously. Online business can take advantage of traditional "offline" marketing and use both media together can produce better returns. This research period was taken during 2017.
KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PENGGUNA BPJS PADA RSUD XYZ Kus Daru Widayati; Kartika Yuliantari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 1 (2020): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien pengguna BPJS pada RSUD XYZ. Penelitian ini menyebarkan kuesioner sejumlah 50 orang pengguna BPJS di RSID XYZ dengan menggunakan menggunakan skala jenuh dengan jumlah populasi secara keseluruhan yaitu pasien pengguna BPJS. Periode pengambilan data pada Mei 2019, menggunakan teknik non-probability sampling dengan metode sampling purposive, yang merupakan teknik pengambilan sampel dengan pertimbangan tertentu yang tidak memberi peluang sama bagi setiap anggota populasi untuk dipilih menjadi sampel, Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert. Teknik analisa menggunakan analisis deskriptif kuantitatif dengan data kuesioner atau primer, pengolahan data menggunakan SPSS 24 dengan tingkat kesalahan sebesar 0.05 atau 5%. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pasien sebesar 78% sedangkan 22% dipengaruhi oleh faktor lain.
Co-Authors Yuliantari, Kartika