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Journal : International Journal of Economics, Business and Accounting Research (IJEBAR)

INFLUENCER MARKETING SELECTION STRATEGY IN ORGANIZING THE GRAND OPENING MINI MARKET PROMOTIONAL ACTIVITIES PASARPRIMA YOGYAKARTA Chriswardana Bayu Dewa; Lina Ayu Safitri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4921

Abstract

This study aims to analyze the influencer marketing selection strategy in organizing the grand opening promotional activities at the Pasarprima mini market, Yogyakarta. This research is a qualitative research with data collection methods used by interviews, observation and literature study. The result of this research is that using social media as the distribution of promotional content by using influencers can save costs because it has a high effectiveness from the results of creative content that is carried out to get the attention of the target market. From this study, the authors only look at the effectiveness of using influencers only from the amount of exposure (viewers, likes, followers and engagement) generated. For the next promotional activity, the marketing selection strategy can add other elements such as the number of sales and visitors during promotional activities. Keywords: Social Media Marketing, Strategy, Influencer
ANALYSIS OF THE SOCIAL MEDIA USE, SERVICE QUALITY, AND AVAILABILITY OF FACILITIES TO THE INTEREST OF TOURIST VISITING KEBON EMPIRING SRIMULYO TOURISM Wisnu Hadi; Lina Ayu Safitri; Chriswardana Bayu Dewa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8652

Abstract

Tourism can have multiple effects on all sectors such as economic, social, cultural and political so that it becomes the target of national and regional development. One of the tourism objects to be developed is the nature tourism of Kebon Empring, Srimulyo, Bantul. As an effort to develop this area, researchers want to analyze the effect of social media promotion, available facilities and service quality on tourist visits at Kebon Empring tourism objects, Srimulyo, Bantul. The method used in this research uses quantitative research where research data is obtained from primary data sources in the form of questionnaire data collection. In this study the independent variable (X) consisted of the use of social media, quality of service and availability of facilities, while the dependent variable (Y) was interest in visiting. The results of this study provide several conclusions that the variable hypothesis of social media use is rejected. Meanwhile, the variables of service quality and availability of facilities have a significant effect on interest in visiting.