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All Journal FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH
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Analisis SWOT Digital Banking di BRI Syariah KCP Tulang Bawang Barat Putri Lestari; Liberty Liberty; Aisyah Sunarwan
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 4 No 1 (2021): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (998.235 KB) | DOI: 10.32332/finansia.v4i1.3045

Abstract

Penelitian ini dilakukan untuk mengetahui pengimplementasian analisis SWOT Digital Banking di BRI Syariah KCP Tulang Bawang Barat. Masalah dalam penelitian ini ialah untuk melihat apakah pengimplementasian digital banking sudah diterapkan dengan baik dengan melihat kekuatan, kelemahan, peluang serta ancaman yang dimiliki bank dengan menggunakan analisis SWOT. Metode penelitian yang digunakan ialah penelitian kualitatif dengan analisis deskriptif. Teknik pengumpulan data yang digunakan ialah wawancara dan kuesioner yang disebarkan ke 98 responden yang kemudian dimasukan ke dalam tabel Matriks SWOT kemudian data diolah kemudian diperoleh besaran sumbu X dan sumbu Y maka dilanjutkan ke dalam gambar diagram cartesius. Hasil penelitian ini menunjukan bahwa analisis SWOT sumbu X sebesar 3,7 dan sumbu Y sebesar 2,2. Dimana setelah di gambarkan kedalam diagram cartesius bahwa bank berada padakuadran I (Growth) dimana bank BRI Syariah KCP Tulang Bawang Barat perlu menerapkan strategi OS (Oriented Strategy).
Analisis Strategi Pemasaran Bank Syari'ah Berbasis Digital FINTECH terhadap Pelayanan Nasabah Bank Muamalat KCP Metro Tri Imelda; Nurul Mahmudah; Liberty Liberty
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 4 No 2 (2021): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.079 KB) | DOI: 10.32332/finansia.v4i2.3061

Abstract

Digital fintech service is a financial service innovation that uses or utilizes digital technology. Bank Muamalat KCP Metro as one of the banks that already provides digital fintech-based services, namely virtual account services, cash management system, internet banking, m-banking (M-DIN), and ATMs. The need for implementing a marketing strategy that builds customer satisfaction and trust in the service. This study aims to determine the Marketing Strategy of Bank Muamalat KCP Metro Based on Digital Fintech for Customer Service. This type of research is field research at Bank Muamalat KCP Metro. This research is descriptive qualitative. Data collection was carried out using interviews and documentation. The data sources used were primary sources through interviews with sub-branch managers, customer service, and customers of Bank Muamalat KCP Metro, while secondary sources were obtained from documentation or literature study to complement the primary data. Based on the research that has been done, it is known that Bank Muamalat KCP Metro has used several shari'ah marketing indicators, where the bank implements several components and the 7P marketing mix. The most dominant marketing strategy as a bank's existence is Promotion. Value marketing is created because of the brand, service, and process. Bank Muamalat KCP Metro is also inseparable from the three main principles of syari'ah marketing, namely devotion, simplicity and virtue. This principle is most dominantly applied by the marketing of Bank Muamalat KCP Metro, namely the Principle of Ketaqwaan. Bank Muamalat KCP Metro also needs to evaluate or improve marketing strategies related to digital fintech services, it needs continuous introduction efforts to use the system effectively and efficiently because there are still customers who do not recognize Muamalat's digital fintech services, especially virtual accounts, cash management systems, internet banking.
Analisis Bauran Pemasaran Terhadap Tingkat Penjualan (Studi Home Industry Roti Al Mustofa di Metro Susi Wariyanti; Liberty Liberty; Ani Nurul Imtihanah
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.3115

Abstract

AbstrakTujuan penelitian ini yaitu untuk melihat bagaimana bauran pemasaran dalam meningkatan penjualan pada home industry Roti Al Mustafa. Jenis penelitian ini yaitu penelitian lapangan (field research) dengan data-data yang dikumpulkan melalui wawancara dan dokumentasi. Teknik analisis data yang digunakan bersifat desktiptif-kualitatif melalui metode berfikir induktif, yaitu berpikir dari khusus ke umum yang berangkat dari informasi tentang bauran pemasaran pada home industry roti Al Mustafa. Hasil penelitian menunjukkan bahwa home industry roti Al Mustafa telah menerapkan strategi bauran pemasaran melalui 4P yaitu dari segi produk dan harga roti Al Mustafa menciptakan produk yang berkualitas dengan harga yang terjangkau sehingga mampu menarik minat konsumen untuk melakukan pembelian ulang yang berimbaas pada peningkatan penjualan pada setiap varian roti. Dari segi tempat/saluran distribusi, dengan cakupan wilayah distribusi seperti Metro, Trimurjo, Punggur, Pekalongan dan Bandar Jaya sehingga belum mampu meningkatkan penjualan secara maksimal dikarenakan kurangnya perluasan wilayah pemasaran yang masih terfokus pada sekolah dan warung-warung. Dan dari segi promosi, roti Al Mustafa masih menggunaka sistem promosi yang sederhana yaitu melalui metode mulut ke mulut Kata kunci: Bauran Pemasaran, Penjualan, Home Industry AbstractThe purpose of this study is to see how the marketing mix in increasing sales at the Al Mustafa Bread home industry. This type of research is field research with data collected through interviews and documentation. The data analysis technique used is descriptive-qualitative through the method of inductive thinking, namely thinking from specific to general which departs from information about the marketing mix in the Al Mustafa bakery home industry. The results showed that the Al Mustafa bakery home industry has implemented a marketing mix strategy through 4P, namely in terms of products and prices of Al Mustafa bread, creating quality products at affordable prices so that they are able to attract consumers to make repeat purchases which lead to increased sales in each variant. bread. In terms of distribution places / channels, with coverage of distribution areas such as Metro, Trimurjo, Punggur, Pekalongan and Bandar Jaya so that they have not been able to increase sales maximally due to the lack of expansion of the marketing area which is still focused on schools and shops. And in terms of promotion, Al Mustafa bread still uses a simple promotion system, namely through the word of mouth method. Keywords: Marketing Mix, Sales, Home Industry
Analisis Bauran Pemasaran Terhadap Tingkat Penjualan (Studi Home Industry Roti Al Mustofa di Metro Susi Wariyanti; Liberty Liberty; Ani Nurul Imtihanah
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.3115

Abstract

AbstrakTujuan penelitian ini yaitu untuk melihat bagaimana bauran pemasaran dalam meningkatan penjualan pada home industry Roti Al Mustafa. Jenis penelitian ini yaitu penelitian lapangan (field research) dengan data-data yang dikumpulkan melalui wawancara dan dokumentasi. Teknik analisis data yang digunakan bersifat desktiptif-kualitatif melalui metode berfikir induktif, yaitu berpikir dari khusus ke umum yang berangkat dari informasi tentang bauran pemasaran pada home industry roti Al Mustafa. Hasil penelitian menunjukkan bahwa home industry roti Al Mustafa telah menerapkan strategi bauran pemasaran melalui 4P yaitu dari segi produk dan harga roti Al Mustafa menciptakan produk yang berkualitas dengan harga yang terjangkau sehingga mampu menarik minat konsumen untuk melakukan pembelian ulang yang berimbaas pada peningkatan penjualan pada setiap varian roti. Dari segi tempat/saluran distribusi, dengan cakupan wilayah distribusi seperti Metro, Trimurjo, Punggur, Pekalongan dan Bandar Jaya sehingga belum mampu meningkatkan penjualan secara maksimal dikarenakan kurangnya perluasan wilayah pemasaran yang masih terfokus pada sekolah dan warung-warung. Dan dari segi promosi, roti Al Mustafa masih menggunaka sistem promosi yang sederhana yaitu melalui metode mulut ke mulut Kata kunci: Bauran Pemasaran, Penjualan, Home Industry AbstractThe purpose of this study is to see how the marketing mix in increasing sales at the Al Mustafa Bread home industry. This type of research is field research with data collected through interviews and documentation. The data analysis technique used is descriptive-qualitative through the method of inductive thinking, namely thinking from specific to general which departs from information about the marketing mix in the Al Mustafa bakery home industry. The results showed that the Al Mustafa bakery home industry has implemented a marketing mix strategy through 4P, namely in terms of products and prices of Al Mustafa bread, creating quality products at affordable prices so that they are able to attract consumers to make repeat purchases which lead to increased sales in each variant. bread. In terms of distribution places / channels, with coverage of distribution areas such as Metro, Trimurjo, Punggur, Pekalongan and Bandar Jaya so that they have not been able to increase sales maximally due to the lack of expansion of the marketing area which is still focused on schools and shops. And in terms of promotion, Al Mustafa bread still uses a simple promotion system, namely through the word of mouth method. Keywords: Marketing Mix, Sales, Home Industry
Co-Authors Aisyah Sunarwan Ani Nurul Imtihanah Nurul Mahmudah Putri Lestari Susi Wariyanti Tri Imelda