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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis
Nerys Lourensius
STIE Isti Ekatana Upaweda Yogyakarta
Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Komunikasi Atasan Bawahan Dan Motivasi Terhadap Kinerja Karyawan Di Ramai Departement Store And Supermarket Yogyakarta Nerys Lourensius; Thomas Aquinas Radito
HOME Vol. 13 No. 2 (2018)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v13i2.42

Abstract

This research was carried out in the Ramai Department Store and Supermarket of Yogyakarta. This study aims to examine (1) whether the communication variables of subordinate superiors influence the performance of employees in the Ramai Yogyakarta Dept. Store and Supermarket, (2) Is the motivation variable influencing employee performance in Ramai Yogyakarta’s Dept. Store and Supermarket. The results of testing validity and reliability for the questionnaire showed that 30 questions used were valid and reliable as estimators.Y = 15,243 + 0,263X1+ 0,344X2 +e. Based on the results of regression test, the subordinate supervisor’s communication variable variable (X1) and motivation (X2) has a significant impact on the employee’s performance (Y). While the coefficient of determination is equal to 0.256, meaning that the subordinate supervisor’s communication variable (X1) and motivation (X2) can only affect the employee’s performance by the remaining 25.6%, which is 74.4% influenced by other factors not examined.
Pengaruh Citra Merek Dan Word Of Mouth Terhadap Keputusan Pembelian Smartphone Xiaomi Di Daerah Istimewa Yogyakarta Thomas Aquinas Radito; Nerys Lourensius; Yoshinta Lapu
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 14 No. 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v14i2.61

Abstract

This study examines the effect of Brand Image and Word of Mouth (WOM) on Purchasing Decisions of Xiaomi Smartphone. The study was conducted in the Special Region of Yogyakarta. The population in this study are users of Xiaomi smartphone. Respondents in this study were 130 people. Data collection was carried out using a questionnaire and then analyzed by multiple regression. Brand image and WOW have been proven to significantly influence the increase in purchasing decisions for Xiaomi smartphone. Brand image has an influence on purchasing decisions of 0.274 with a significance value of 0.004, while WOM is proven to have an influence on purchasing decisions of 0.373 with a significance value of 0,000
Co-Authors Radito, Thomas Aquinas Yoshinta Lapu