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All Journal Jurnal Manajemen dan Bisnis Proceeding International Conference on Information Technology and Business Journal of Management and Business Innovations Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Journal of Management Analytical and Solution Innovative: Journal Of Social Science Research PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Public Health
Susi Indriyani
Universitas Mitra Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Management Analytical and Solution

 1 
Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Susi Indriyani; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.008 KB) | DOI: 10.32734/jomas.v1i3.6845

Abstract

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.
Co-Authors Agung Rachmadi Andy Ismail Aprilia Hari Purnama Desi Derina Yusda Desta Surya Kusuma Hasbullah Hasbullah Helmita Helmita Hendro Priyono Ilham Arief livana ph Lutfhi Akbar Pratomo Muhammad Reza Aulia nanda pramana putra Nur Salsabilla Yonada Nuri Anjar Sari Rina Lolyana Rudy Rudy Sri Mulyani