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All Journal Jurnal Manajemen dan Bisnis Proceeding International Conference on Information Technology and Business Journal of Management and Business Innovations Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Journal of Management Analytical and Solution Innovative: Journal Of Social Science Research PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Public Health

Susi Indriyani

Universitas Mitra Indonesia

Author-ID : 2555029

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document

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PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP CITRA MERK MINYAK GORENG SANIA PADA PT. SARI AGROTAMA PERSADA Agung Rachmadi; Susi Indriyani; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis Vol 11, No 2 (2021): APRIL
Publisher : Universitas Bandar Lampung (UBL)

The relatively low share of the Sania Cooking Oil Brand shows the lack of public desire to use this cooking oil, so that efforts are needed to communicate the strengths and advantages of the brand. The purpose of this study was to determine and analyze the effect of advertising, sales promotion, personal selling, direct marketing and public relations together on the brand image of Sania cooking oil at PT Sari Agrotama Persada. This study used qualitative and quantitative methods, and then the data in the study were obtained from the results of distributing questionnaires with a total sample of 104 customers. The analytical tool used is in the form of multiple linear regression analysis, t test and F test. Based on the results of the discussion, it can be concluded from the partial hypothesis test that advertising has a significant effect on brand image, sales promotion has a significant effect on brand image, personal selling has a significant effect on brand image, direct marketing has a significant effect on brand image and public relations has a significant effect on brand image. Simultaneous hypothesis testing that advertising, sales promotion, personal selling, direct marketing and public relations together have a significant effect on the brand image of PT Sari Agrotama Persada.

Building Relational Marketing and Brand Image on Consumer Loyalty at Aroma Coffee Store Hendro Priyono; Susi Indriyani
Journal of Management and Business Innovations Volume: 04, Number: 01, 2022
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consumers choose to spend their money on consumption of primary needs. Efforts to attract the number of consumers during the pandemic need to be carried out more massively to build relationships between consumers and coffee shops and provide assurance that coffee shops also implement suitable health protocols in running their business. Efforts continue to be made by Kedai Kopi Aroma to attract consumer loyalty by providing live music and a beautiful night view to be enjoyed with friends or with family and also by advertising the place of business of the Aroma Coffee Shop both online and offline such as on social media. The writing of this thesis is whether relational marketing and brand image have a partial influence on consumer loyalty at the Aroma Coffee Shop. The type of research used is quantitative research with a sample of 98 respondents. Based on the study results, relational marketing and brand image have a partial influence on consumer loyalty at the Aroma Coffee Shop.Keywords: Image, loyalty, relational

Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Susi Indriyani; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.

THE EFFECT OF ONLINE TRANSPORTATION CUSTOMER SERVICE QUALITY ON CUSTOMER LOYALTY IN BANDAR LAMPUNG Desta Surya Kusuma; Susi Indriyani
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

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The convenience offered by online transportation applications has an impact on the choice of transportation to the community. Community mobility is faster and can shorten the time for activities. there are currently two online transportation operators in Indonesia, namely Grab and Gojek, both of which have advantages in offering online transportation services to the public. The phenomenon that occurs in online transportation services is that sometimes there is a sense of worry with unknown drivers or drivers who drive do not follow traffic rules. There are also different types of vehicles in the application with vehicles used by online transportation drivers. This is what underlies this research, which aims to find out how online transportation services to the loyalty of online transportation users in Lampung city, until this study amounted to 224 people. The results of this study show that reliability, physical evidence, level of response and empathy affect the loyalty of users of online transportation.Keyword: service; transportation; loyalty;

Pengaruh Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan Geprek Bensu Lampung Susi Indriyani; Desi Derina Yusda; Helmita Helmita
EKONOMI KEUANGAN DAN BISNIS Vol 8, No 1 (2023): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v8i1.2131

Perkembangan jenis makanan dengan bahan dasar ayam semakin meningkat, hal ini ditandai dengan banyaknya variasi produk yang muncul dari inovasi para pengusaha untuk memberikan berbagai pilihan ayam goreng dengan berbagai pilihan sambal dengan beberapa tingkatan (level). Trend masyarakat yang menyukai citarasa pedas sehingga pemasar berusaha memberikan keinginan masyarakat. Objektif dari penelitian ini adalah untuk mengetahui bagaimana pengaruh pelayanan dan inovasi produk (varian produk) terhadap kepuasan konsumen. Penelitian ini menggunakan teknik survey dalam pengumpulan data sebanyak 225 sampel. Analisis data dengan melakukan uji validitas dan reliabilitas untuk uji instrument, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinan, uji F, dan uji t. hasil penelitian pengaruh pelayanan dan inovasi produk berparuh secara simultan terhadap kepuasan konsumen Geprek Bensu Lampung. Berdasarkan hasil uji determinasi diketahui sebesar 50% variabel pelayanan dan inovasi produk berpengaruh terhadap kepuasan konsumen Geprek Bensu Lampung.

STRATEGI PEMASARAN APLIKASI M-BANKING TERHADAP KEPERCAYAAN KONSUMEN PADA BANK BRI KUNIT SIDOMULYO LAMPUNG SELATAN Lutfhi Akbar Pratomo; Susi Indriyani
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.924

ABSTRAKTujuan penelitian ini adalah untuk mengetahui tingkat kepercayaan konsumen terhadap mobile banking. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang diperoleh secara langsung dari sumbernya, melalui responden yang di kumpulkan kepada para nasabah. Penelitian ini menggunakan metode kuantitatif yaitu metode penelitian yang berdasarkan pada filsafat positivism, digunakan untuk meneliti pada populasi atau sampel tertentu. Dengan pengambilan sampel menggunakan Tabel Krejcie sebanyak 283 rresponden. Teknik analisis data yang digunakan yaitu uji Uji Validitas, Uji Reliabilitas, Asumsi Klasik, uji Regresi Linier Berganda, uji R Koefesien Determinasi, uji F dan uji T menggunakan program SPSS versi 21. Berdasarkan hasil penelitian yang telah dilakukan dengan uji t bahwa product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah, sedangkan secara simultan product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah yaitu dibuktikan dengan Fhitung 26,824 Ftabel 3,87. Dan berdasarkan hasil koefisien determinasi menunjukkan sebesar 52,8 % variabel kepercayaan konsumen di pengaruhi oleh variabel product price place dan promotion. Keywords: Mobile Banking, Marketing Mix, Consumer Trust, BRIMO

Pengaruh Kompensasi dan Disiplin Terhadap Kinerja Karyawan Pada Kantor PLN Kota Bandar Lampung nanda pramana putra; susi indriyani; rina lolyana
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.457

AbstractThe purpose of this research is explanatory (explanatory research), which examines three variables that explain the effect of compensation and discipline on employee performance at the PLN office in Bandar Lampung. Methods of data analysis using quantitative descriptive data. Quantitative descriptive analysis is used to analyze statistically in order to test the research hypothesis on the data obtained by calculating it using SPSS software. The sample was taken as much as the population of employees at the PLN office, namely 58 employees.From the results of data processing, it has been found that the answer to the hypothesis is as follows: there is an effect of compensation on employee performance, with a level of influence (R-square) of 33.9%. There is an influence of work discipline on employee performance with an influence level of 30.8%. There is an effect of compensation and work discipline together on employees with a level of influence of 35.1% Keywords: Compensation, Discipline and Employee Performance.

Pengaruh Syariah Marketing, Kualitas Pelayanan, Citra Merek terhadap Kepuasan Konsumen pada Asuransi Jiwa Syariah Bumiputera Cabang Bandar Lampung Nuri Anjar Sari; Susi Indriyani
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2020)
Publisher : Jurnal Enterpreneur dan Bisnis (JEBI)

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The purpose of this research is to know how the influence of sharia marketing, service quality, brand image on customer satisfaction in sharia insurance companies. The sampling technique used in the research based on the Krejcie table with error levels 10%. The analysis tool used in this research is multiple linear regression. To get test results in this research, it should be Validity test, Reliability, Classical Assumption Test, and Hypothesis Test. In this research at simultaneous result (Test F) showed influence of sharia marketing, service quality, brand image are simultaneously influence of customer statisfaction and partial test sharia marketing has a significant influence on the customer statisfaction, service quality has a significant influence of the customer statisfaction, brand image has a significant influence on the customer statisfaction. The advice that can be proposed in this research is should the company improve sharia marketing for the proses of maintaining customers by building long-term relationship with existing customer can be achieved and can increase profits for the company.

The Influence of Social Media, Location, Service Quality and Store Atmosphere on Purchase Decision of Coffee Café Customers Muhammad Reza Aulia; Rudy Rudy; Andy Ismail; Susi Indriyani; Ilham Arief
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3470

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh geografi, suasana toko, platform online, dan kualitas layanan terhadap pilihan pembelian yang dilakukan oleh konsumen. Karya ini menggunakan metode penelitian studi kasus kuantitatif. Pengambilan sampel insidental dan kuesioner digunakan untuk mengumpulkan data primer untuk penelitian ini. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linear berganda dengan memanfaatkan solusi produk dan layanan statistik (SPSS). Temuan penelitian ini menunjukkan bahwa lokasi, suasana ritel, platform online, dan kualitas layanan semuanya berperan dalam pengambilan keputusan.

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ASKHA JAYA Nur Salsabilla Yonada; Susi Indriyani
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Vol 5 No 1 (2023): SNPPM 5 Universitas Muhammadiyah Metro
Publisher : Universitas Muhammadiyah Metro

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Penelitian ini merupakan penelitian kuantitatif. Tujuan dari penelitian ini adalah untuk mengetahui tingkatpengaruh digital marketing terhadap keputusan pembelian konsumen Askha Jaya. Data yang digunakan dalampenelitian ini adalah data primer data yang diperoleh secara langsung dari sumbernya, yaitu melalui respondenyang mengisi kuesioner dan data sekunder adalah data yang dikumpulkan dari pihak lain. Populasi penelitian iniadalah pengikut akun Instagram Askha Jaya sebanyak 19.100 akun Instagram, dan sampel penelitianmenggunakan jenis random sampling dengan menggunakan rumus slovin. Teknik analisis yang dilakukanmelalui uji validitas, reliabilitas, asumsi klasik, hipotesis, dan regresi linier sederhana. Berdasarkan hasil analisismaka dapat disimpulkan bahwa digital marketing berpengaruh signifikan terhadap keputusan pembeliankonsumen Askha Jaya.

Co-Authors Agung Rachmadi Andy Ismail Aprilia Hari Purnama Desi Derina Yusda Desta Surya Kusuma Hasbullah Hasbullah Helmita Helmita Hendro Priyono Ilham Arief livana ph Lutfhi Akbar Pratomo Muhammad Reza Aulia nanda pramana putra Nur Salsabilla Yonada Nuri Anjar Sari Rina Lolyana Rudy Rudy Sri Mulyani

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