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All Journal Jurnal Konseling dan Pendidikan JOIV : International Journal on Informatics Visualization Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement Da'watuna: Journal of Communication and Islamic Broadcasting Riwayat: Educational Journal of History and Humanities

Isna Wijayani

Universitas Bina Darma

Author-ID : 2555458

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 8 Documents Claim Missing Document

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Social Media as Self Existence in Students Using Tiktok Applications Diki Affandi; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 3 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Tik Tok is an application that provides unique and interesting special effects that users of this application can easily use to create cool short videos that can attract the attention of many people who see it. The Tik Tok application is a Chinese social network and music video platform that was launched in September 2016. This application is a short video creation application with music support that is very popular with many people, including adults and minors. This Tik Tok application can also make its users known or famous. The existence of adolescents is important in socializing. The existence of teenagers is also a symbol that teenagers can get along and choose connections with other people. Existing for a teenager is a pleasure in itself. Because its existence is often connoted with pleasant things. For example, having lots of friends and connections, being an important person and some of the pleasures of being with other teenagers like being able to express themselves freely and doing things that are trending for other teenagers. This is what makes the lifestyle of teenagers in general change. They try to always exist so that sometimes they are too exaggerated and wrong in their search for existence. This research uses a qualitative research type with a phenomenological approach, and the location of the research is at Syulthan Thaha Saifuddin State Islamic University Jambi, and the data collection method uses observation, interviews, and documentation, data sources are taken from local officials, and interviews with users of the Tiktok application. The data that has been collected is then analyzed using a qualitative descriptive method. Kata Kunci: Media sosial Tik Tok, Eksistensi Diri, Kretifitas

Penerapan Personal Branding Andini Shidqin Maza sebagai Beauty Influencer Palembang di Media Sosial Tiktok Delima Destiana Firmansyah; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

The existence of TikTok social media has created a new phenomenon among youth. An influencer is also known as someone who has the ability to influence other people in making decisions to buy a product. TikTok influencers are people who are famous for having a fairly high popularity, namely by having a large number of followers, which is tens to hundreds of thousands. Someone is said to be an influencer because of the large number of followers or fans on TikTok and this can also be seen from the interesting video content that is liked by other TikTok users. Influencers use TikTok to build their personal brand according to their skills and interests. Based on gender, influencers are divided into several types, namely travel influencers, fashion influencers, food influencers, lifestyle/socialite influencers, comedy influencers, and beauty influencers. TikTok @andinishidqin05 has around 56.4K followers and 1.8 million likes (as of July 14, 2022). The author sees Andini Shidqin Maza has something interesting as an influencer. It can be seen from his who has 56.4 thousand followers and can form good personal branding on TikTok so that he can attract the attention of several big brands in Indonesia to use his services as endorsers. Keywords: Personal Branding, Social Media TikTok, Beauty Influencer

Instagram Sebagai Media Informasi untuk Memperkenlakan Keberadaan dan Kegiatan dalam Komunitas @Pf_Ent Palembang Andre Irawan; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5299

PF Entertainment is a community of lovers of Korean-style modern dance or Korean Dance Cover which uses the mass media Instagram as an information medium for the public to introduce their existence and activities. However, as time goes by, this media competes with other media such as TikTok, which is currently very popular. The aim of this research is to utilize knowledge of Instagram media in introducing the existence and activities of PF Entertainment. This study uses a qualitative method. The theory used is Effective Communication Techniques. The result of this research is that by using Instagram, of course the admin always updates the activities carried out with 2 to 7 pieces of information in one month so that followers can follow and find out about developments in the PF Entertainment community.

Co-Authors Agustin Rozalena Andes Tareamansyah Andre Irawan Delima Destiana Firmansyah Diki Affandi Dwi Muhammad Taqwa Genoveva Refina Virgi Handianita Marlindawati Marlindawati Mohamad Taha Ijab Muhammad Sobri Poppy Indriani Rahma Santhi Zinaida Ratu Mutialela Caropeboka Siti Rahayu Tri Widayatsih Yolanda Tri Salsa*

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