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All Journal Jurnal Kajian Ekonomi IMARA : Jurnal Riset Ekonomi Islam Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Ekonomi dan Bisnis
Amsah Hendri Doni
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Pengaruh Pemasaran Hijau dan Citra Merek terhadap Keputusan Pembelian Produk Aqua : (Studi Kasus: Pada Mahasiswa Manajemen Bisnis Syariah Angkatan 2020 Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sjech M.Djamil Djambek Bukittinggi) Wirda Damayanti; Amsah Hendri Doni
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1454

Abstract

The intense competitiveness in the commercial sector drives this research. Plastic trash in the environment is causing an increasing amount of natural damage. Customers are becoming more demanding when it comes to eco-friendly items. As a result, companies need to adopt green marketing as a new marketing tactic. Companies can get a competitive edge through green marketing by fostering greater customer trust. Young buyers favor things that are good for the environment. The purpose of this study is to determine the degree to which the purchasing decisions of the Class of 2020 Sharia Business Management students at the Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M. Djamil Djambek Bukittinggi, are influenced by green marketing and brand image. Quantitative descriptive research is used in this study. Both primary and secondary data were used. With a sample size of 64 respondents, the study's population consisted of users of AQUA products. Data were gathered by questionnaire distribution and observation. Research instrument tests, which include validity and reliability testing, as well as traditional assumption tests, which include tests for heteroscedasticity, multicollinearity, autocorrelation, and normality, were employed in data processing procedures. using the aid of the SPSS22 program. Based on the research findings, it can be inferred that while brand image has a value of 0.00 less than 0.05 or (0.00<0.05), it can be concluded that brand image partially influences purchasing decisions. This is because the company is implementing a new marketing strategy, namely green marketing. The partially green marketing variable has a value of 0.002 which is smaller than 0.05 or (0.002 <0.05). Businesses can gain a competitive edge by using green marketing to enhance their positive consumer perception. It is possible to conclude that green marketing and brand image jointly have a large influence on purchase decisions because they both simultaneously have a computed F value > F table, or 249,499 > 3,148.
Strategi Pengembangan Usaha Poultry Shop : (Studi Kasus: Garuda PS Payakumbuh) Gita Pratiwi Ramadhan; Amsah Hendri Doni
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1455

Abstract

This research aims to analyze and find out the Poultry Shop Business Development Strategy at the Garuda Poultry Shop, Payakumbuh City. This research uses a qualitative descriptive approach, namely data analysis that is explanatory and data information that is linked to theories and concepts using primary data sources and secondary data. The data collection techniques used in this research were interviews, observation, library research and documentation. The data analysis techniques used are data reduction, data display, and SWOT analysis. The results of this research show that the Garuda PS store is located in quadrant I. Quadrant I is a favorable situation because of opportunities and strengths. The results of the SWOT matrix analysis show that the right strategy for the Garuda PS Store is the SO strategy. The SO strategy is, Maintaining good service, maintaining tested product quality and complementing the products sold. Strategy implementation and obstacles to strategy implementation, namely 1) Checking the product is carried out. The obstacle in implementing this implementation is that product checking is only done manually. 2) Providing the best service to customers, the obstacle in starting this is service costs which always increase. 3) Complementing the products sold with other products. The obstacle in implementing this strategy is the large number of items that are stockpiled. This research contributes to finding out the right development strategy for the development of the Garuda PS Store.
Analisis Pengaruh Pendapatan dan Pengetahuan terhadap Minat Berinvestasi di Pasar Modal Syariah pada Pedagang Grosir Pasar Aur Blok A,B & C Kota Bukittinggi Cindy Aura Briliana; Amsah Hendri Doni
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1456

Abstract

This research is motivated by the fact that Income and Knowledge are among the factors influencing Investment Interest, yet most traders have a relatively stable income from their trading businesses. The objective of this research is to determine and analyze the simultaneous and partial influence of income and knowledge on investment interest in the sharia capital market among wholesale traders in the Aur Market blocks A, B, and C in the city of Bukittinggi. This study is a field research using a descriptive quantitative method. The population in this study consists of 868 traders, and a sample of 90 traders is drawn to serve as respondents using a sampling method. The selection of traders is done randomly in the wholesale area of Aur Market blocks A, B, and C. Based on the data processing and analysis conducted, the result of the simple linear regression equation Y = 11,750 + 0.026 X1 + 0.449 X2 is obtained. It can be stated that Income (X1) has a positive but not significant influence, while Knowledge (X2) has a positive and significant influence on investment interest (Y) among wholesale traders in Aur Market blocks A, B, and C in the city of Bukittinggi. The result of the income value 0,202 < , meaning is accepted and is rejected, the knowledge value 5,241 > , meaning is rejected and is accepted. Simultaneously, the result of the income and knowledge 15,885 > , meaning is rejected and is accepted. The coefficient of determination ( ) result is 0.267 or 26.7%, which means that 26.7% of the investment interest is influenced by income and knowledge, while the remaining 73.3% is influenced by other variables not examined in this study. The theoretical independent variables are lifestyle, personality, and promotion.
Pengaruh Kesadaran Wajib Pajak, Pelayanan Perpajakan dan Sanksi Pajak terhadap Kepatuhan Wajib Pajak Orang Pribadi pada KPP Pratama Bukittinggi Ikhmah Ramadani; Amsah Hendri Doni
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1482

Abstract

This research is that there is still a lack of awareness among taxpayers to report/pay taxes through the tax service office due to lack of socialization, awareness, lack of tax services and lack of emphasis on tax sanctions. This research aims to determine the influence of taxpayer awareness, tax services and tax sanctions on individual taxpayer compliance. Method: Data was collected through primary data documentation. This type of research is descriptive quantitative. Then a method is carried out which includes data prerequisite tests consisting of (Normality Test and Reliability Test), then the Classical Assumption Test consisting of (Autocorrelation Test, Homogeneity Test and Multicollinearity Test and Heteroscedasticity Test) then Multiple linear regression test, then Coefficient of Determination Test, then Test The hypothesis consists of (Partial Test and Simultaneous Test). To analyze using SPSS 24.0 software. The basis used in this research uses compliance theory. Research Results: Based on the results of the tests carried out, the following conclusions can be put forward: 1) Taxpayer awareness (KWP) has a positive and significant effect on individual taxpayer compliance at KPP Pratama Bukittinggi in 2022 by finding a result of 0.051<0.05, so Ho is rejected. 2) Tax Services for Individual Taxpayer Compliance in 2022 with results of 0.005>0.05 Ho being accepted. 3) Tax sanctions for individual taxpayer compliance in 2022 with results of 0.001>0.05 Ho accepted. 4) simultaneously KWP, PP and SP have a significant effect on KWPOP by finding a result of 0.000>0.05 so Ho is rejected and Ha is accepted. Analysis of the findings shows that Taxpayer Awareness (KWP), Tax Services (PP) and tax sanctions (SP) affect individual taxpayer compliance due to an increase in taxpayers which will ultimately affect State income.
Co-Authors Al-Amin, Al-Amin Alfiona, Fifa Andespa, Wira Cindy Aura Briliana Cynthia Suci Hati Faisal Gita Pratiwi Ramadhan Hasdi Aimon Hasnir Rahmi Febria Ikhmah Ramadani Muhammad Alghazali Nadiatul Khaira Ismail Novera Martilova Nurkhosyifa Muthia Sri Ulfa Sentosa Sukwan Efendi Wirda Damayanti